|Webmaster Resources: Blogging & RSS Information|
How and Why to RSS
RSS feeds and blogs (and blog and pinging) are part of the latest hyper-frenzy in internet marketing. Tools and services are mushrooming all over. But there seem to be some rather distorted ideas about all this.
Unless you want to get into the technical stuff, exactly what an RSS feed is doesn't really matter. Now I care because I use them for a lot of things, work with code and do geeky tech stuff. But from a marketing perspective the underlying technical structure is only relevant because it clues us in on what to use an RSS feed for. And that's the thing you have to understand.
An RSS marketing feed is not about the feed's content in most cases. Feeds that carry large quantities of content are usually referred to as data feeds and that's not what people are going to put in their RSS aggregators. A basic RSS feed consists of a varied number of items with title, a link to the full content source and a short extract or description from the full source. There's more but that's the basics.
If you subscribe (by email) to something like the daily New York Times headlines, think about what a typical item looks like:
++++ Big deal thing happens somewhere
++++ By A Writer
++++ Once again an astonishing big deal thing has happened...
++++ Read Full Article: URL-link-to-news-story
Title and author - short description - link to full content
Just like an RSS feed item.
What should be obvious from this example is that RSS feeds are about change. New content. Updated information. They are not about static content.
The group you want to reach, people who surf via RSS, are looking for an efficient, fast way to identify new content that they are interested in. So if you're going to do an RSS feed, you need it to link to and report on new and updated content.
There are lots of tools available that will let you create your own feeds, manually or with varying degrees of automation. One of the most popular means is by blogging. You really don't need any technical knowledge at all to set up a blog and produce a feed.
You can use a blog just as a feed generator. Basically this is what blog and ping software and services are doing. That kind of feed is not for people, it's for the search engines. It's a way to alert the SEs that a new site with un-indexed pages exists. Blogs used that way are not what I'm talking about here.
You can create a blog about anything. What's important is that new content is added regularly. There are many ways to add valuable content to a blog. You needn't be a brilliant writer, many don't require much or any writing.
The best way to check this out for yourself is to blog-surf. No matter what kind of site you have - or what kind of product you want to promote - there's always a way to write about it, find new information, check and report on similar or related products and sites, report on industry news, provide your own opinions and ideas. As most people quickly discover, it's far easier than it sounds at first.
Your blog will produce at least one RSS type feed. Blogger produces just an atom feed, WordPress and other blog software normally produce one or 2 types of RSS feeds and an atom feed. Services like feedburner.com can allow you to "burn" your feed and then promote a single burned url which will provide any kind of feed a user wants.
Now that you have content and an RSS/atom feed that links to that content, your next step is to publicize your feed. You have two different main avenues since your blog has real content.
First you can add your feed to RSS search engines and RSS directories.
And second, because your blog has that real content and isn't just an RSS feed generator, you can add your blog to blog search engines and blog directories. You could even use blog traffic exchanges like BlogExplosion.
This is a simple, low - or basically zero - cost, yet highly effective way to get new traffic from at least two sources.
First from your RSS feed. Feeds are an increasingly popular way to save time, search and surf. If your content is valuable and interesting people will subscribe to your feed and click thru to those full articles or posts that interest them -- targeted traffic from a group that is relatively affluent and tech savvy.
Second, blogs are extremely popular. A good blog will get linked, reported, commented on, other blogs may pick up your feed and report items from it. All of this exposure can bring valuable free traffic.
And finally, as an extra good thing, search engines like blogs because of the regularly updated content - they are nuts about fresh content - and the easily spidered structure blogs use. So as your blog pages get indexed in the SEs, you can also get direct search engine traffic.
Copyright 2005 Richard Keir
Richard has become a blog/feed freak largely because of the traffic implications and because he likes to write. For more on RSS Marketing visit http://www.MarketingWithRSS.com/blog and for general eCommerce check out http://www.Building-eCommerce-Websites.com/
Add to these social bookmarking sites:
How to Make Money with Your Blog
-- What Is A BlogA blog (or web log as what originally called) is the modern day equivalent of a journal?think 'captains log stardate?' and you're heading in the right direction.A blog is an online publication about a subject or subjects that interest you.
Strategies to Make Your Blog More Interesting
Putting up your business blog is an advantageous way of establishing your presence on web. It's no longer just about putting plain texts up on your blog.
Blogging Your Way To Success Part 1
It has been said that blogging will be the new trend in the 21st century. It is easy to see why.
Just Tag It!
Tags - Revolutionary or Just Folly?Just another trend or something else?Trends happen overnight! Some catch on fast and explode very quickly into our every day use.Most of these trends you can ignore as silly folly or at the most fine amusement.
What in the world is up with the world of blogs? Blogs are meant to be this great new technology where people can share their ideas and interests with others around the globe. As far as I'm concerned the state of blogs is one of chaos, confusion, and anti-interactivity.
The Hybrid Blog and Ping
For the past two years, one of the best SEO inclusion tactics was the use of blogs. Blogs have become a base standard in SEO marketing, but as times change, so does the efficacy of any tactic.
Simple Syndication (RSS) -- Wheres The Payoff?
How RSS really does pay off..
How Can You Use Blogs To Increase Traffic?
I am conducting my 1st customer appreciation webcast and asked my subscribers list what is their most pressing question they have about blogs and rss.Here's one of the questions I have:How can you use blogs to incease traffic?Blogs can increase traffic through the following:1.
You Are Losing Money If Youre Not Using RSS Feeds On Your Website!
(An RSS primer can be found near the bottom of the article)A commercial website in 2005 is really costing itself money if it does not utilize the myriad advantages of implementing RSS feeds. RSS provides near real-time delivery of information your website visitors are interested in, it provides constantly updated content that search engines crave, and it is quite simple to implement.
Google AdSense and Blogs
If you have a blog, or are thinking about starting a blog, then you are definitely going to want to read this article. It's all about how to line your pockets with money that's just waiting to be made without working much harder than you already are.
See RSS Feeds from Your Website
RSS feeds have made it so convenient to gather current information. If you have an RSS Reader on your desktop, then from this one window you can get up-to-date information from any sources of your choice, such as:1.
Choosing Your RSS Reader
If you want to be able to read RSS feeds then you are going to need an RSS reader. The types of RSS reader that are available to you come in two flavours.
How To Display RSS Feeds on Your Website
24 Tips and Strategies on How Everyone Can Blog Right and Get Everybody to Read
By the end of 2004 blogs had established themselves as a key part of online culture. "Blog readership shoots up 58% in 2004 6 million Americans get news and information fed to them through RSS aggregators But 62% of online Americans do not know what a blog is.
RSS And The Billion Channel Internet
The real potential of RSS lies in Broadcasting.In former times, jumping up on a soapbox or any platform in the street to speak your mind was a popular pastime.
Its A Blog, Not A Sales Letter
The recent spurt of interest in blogging has begun to ignite the hope that people can make a full-time income from blogging. Although there are a few people actually doing this, there aren't too many business models yet that can support someone making a full-time income from their blogs.
7 Tips for Successful Blogging
So, you have a blog! Do you have traffic? Do you know how to build traffic to your weblog? There are seven proven methods for building readership of your blog. They start with defining the purpose, or life, of your blog.
RSS: This Publishers Choice
RSS is the interactive communication tool being popularized by bloggers. It is also the newest method for ezine publishers to deliver their content to the web.
RSS Feeds Have Revolutionized the Internet
RSS feeds have revolutionized the Internet for one very good reason: they have provided and end to Spam. With RSS feeds, you can say good-bye to mass emails and distributions that do not meet your news needs and clog up your mailbox and hard drive.
What Is A Blog? - A Beginners Guide to Understanding Blogs
A blog is short for weblog, which simply means a website that is updated frequently with new information and is organized by date and submission. Blogs are typically a way of journalizing information whether it be personal, business, or what have you.
|Home | Site Map|