Harmony Hollow Software

Email Marketing Information

Top 10 Business E-Mail Basics


When it comes to your business e-mail communications, you need to make an impression that can lend to the determination that you are someone that will be a pleasure to do business with.For your consideration below are the "Top 10 e-mail issues targeted at business men and women.

The Benefits of Interactive Online Characters


This Stanford University study surveyed the leading research on virtual agents and suggests that "social intelligence in automated interactions is good business. Research about interactive characters suggests substantial opportunities for them toenhance online experiences.

Are You Backing Up Your BIGGEST Asset?


Have you ever accidentally lost an important file on your computer? Perhaps your computer crashed (again) or your cat sauntered over a dooming sequence of keys. Remember that little pang in your stomach you felt when you realized that file was gone for good? OK, now imagine losing your entire e-zine subscriber list.

What is Gmail?


Like most other prime search engines, the ability to freely giveaway an email account is a positive tool that signals to the user community that this search engine is here to stay! Google is no different in this approach. Recently, Google has been beta testing Gmail.

Lost: 200 emails gone missing. Last seen on the 25.10.2003


Sound familiar? Ever wondered what happens to those unopened emails that you see in your stats from your latest email campaign/newsletter? Yep, you guessed it-their mail servers are doing it for them. This is what is referred to as a "False Positive".

9 Tips To Help You Write More Powerful Emails


1. Make the effort to learn about the etiquette (these days known as "netiquette") involved in writing emails.

Tips to Bounce-Proof Your Email List


Keeping your email lists fresh is critical to the success of your online marketing and e-commerce efforts. In the early days of the Internet, the novelty of web sites and free e-newsletters made acquiring customers online all too easy.

Tips to Build Your Email Address Database


WHY BUILD YOUR EMAIL ADDRESS DATABASE? Gaining your customers' email addresses will: Provide an additional channel for reaching your customers Increase the ROI of your marketing investments Significantly reduce your customer acquisition and marketing costs Allow you to easily measure the impact of your marketing campaigns Increase your customer participation and retention rates With ongoing postal and telemarketing pressures impacting marketing budgets for many organizations this year, email marketing could become the "silver lining " for many marketers. But how do you create a successful email marketing campaign if you do not have a substantial email database? That question may be one of the largest Internet related challenges facing companies this year.

NCOA for Email - Is Your Email Address List Clean and Up-To-Date?


Introduction Shrewd marketers devote a great amount of attention to crafting their email messaging campaign. They scrutinize the subject line, fuss over the content, and carefully monitor the timing of delivery.

What's the Value of an E-mail Address?


Although it may not be practical to put a dollar-sign value on an e-mail address there are many financially-savvy reasons to start collecting e-mail addresses if you haven't already begun. If you have, keep reading for a few more tips on e-mail address collection at the end of this article.

Attract New Subscribers With Magnetic Ads


One of the most effective methods of advertising your e-zine is placing ads in OTHER e-zines! There are many reasons why, but the top three are: you're advertising to other readers whom you know are already interested in e-zines you can finely target other e-zines whose readers would likely be interested in YOUR topic it's easy and inexpensive First, you'll need to get your ads ripe and ready. Here's a step-by-step guide on how to write them - it should only take you about 10 minutes.

Writing Newsletters Online: How to Get it Right


A strange thing has been happening to newsletters online. They have been turning into either a) promotional emails or b) web pages delivered by email.

Heres Why You Dont NEED a Blog


The word "blog" seems to be everywhere, and what an ugly word it is! Short for "web log," a blog is a Web page made up of typically short, frequently updated postings that are listed chronologically. It's similar to an online journal.

20 Ways To Increase Your Traffic And Sales Using Free Follow-Up Autoresponder Courses


An autoresponder course is a group of articles or information set up to be sent out separately over a set period of time by e-mail. People just e-mail your autoresponder to receive the free course and it is sent out automatically over time.

Reach Out and Slap Someone


I got my first email account way too many years ago. I was working for a large Chicago bank in the 1980s, when they introduced an electronic message service for internal communications.

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MORE RESOURCES:

StrongMail Survey Finds Lifecycle Email Marketing Outperforms Traditional ...
San Francisco Chronicle (press release)
Learn what email marketing leader StrongMail discovered regarding the performance of lifecycle email marketing versus traditional email marketing Redwood City, CA (PRWEB) May 16, 2012 As email marketing strategies have evolved, there is one technique ...

and more »


Will Twitter supersede email marketing in the near future?
Practical Ecommerce (blog)
Ever since social media blew up big, experts have sworn that Twitter will single-handedly slay email marketing as we know it. Twitter has been framed as the hip kid in town, and email marketing, long an invaluable tool for online sellers, ...



Marketing Pilgrim

So Email Marketing's Dead? Don't Tell HubSpot That
Marketing Pilgrim
Everyone seems to be real quick to throw dirt on email marketing's grave these days. Why? Because it's not social media. Well, not to sound blunt (although it will), that's stupid. If you need more evidence that email is indeed alive and well you ...
Swinging for the Fences: Want to See What HubSpot & Peformable Have Been Up To?BostInno

all 2 news articles »


Elite Email Has Learned That Newt Gingrich's Defeated Presidential Campaign ...
Virtual-Strategy Magazine
Elite Email has learned that defeated Republican presidential candidate, Newt Gingrich, is violating email marketing best practices and his campaign's privacy policy by selling his email mailing list data to dig the campaign out of its $4 million debt.

and more »


Ask the Expert: Email Marketing Best Practices
Business 2 Community
She describes key elements and strategies for developing an email marketing campaign, from beginning to end. Q: What is the first thing a business should consider when developing an email campaign? A business should always define why they want to ...



Power Retail

The ASSESSMENT Approach to an Email Marketing Strategy
Power Retail
Econsultancy's Jake Hird discusses how to execute a best practice email marketing strategy. One of Seth Godin's well-known quotes is that “selling to people who actually want to hear from you is more effective than interrupting strangers who don't.

and more »


Email marketing? How to avoid the spam filter
Dynamic Business
Many who are new to email marketing start off on the wrong foot, says Dennis Dayman, chief security and privacy officer at Eloqua, a Vienna, Va., marketing software and services company. “They 'spray and pray' and hope that someone will click and buy,” ...



Ping! Zine Web Hosting Magazine

Email Marketing 101
Ping! Zine Web Hosting Magazine
Email Marketing is a general term used for promoting your website by emailing customers and potential customers who visit your site. What are the different types of Email Marketing? Newsletters: are a great regularly timed way to keep your site ...
7 Ways to Make Email Work | By Madigan PrattHospitality Net (press release)

all 2 news articles »


iMedia Connection

Is this the end of email marketing?
iMedia Connection
What I am really referring to is whether we are all witnesses to the end of email marketing evolution. A couple of articles ago, I argued that we needed to re-think how we look at email marketing. I was hoping to ignite a discussion.



Pinpointe 'Measures Up' to Nikon Metrology's Email Marketing Needs
San Francisco Chronicle (press release)
Pinpointe, a leading Cloud-Based Email Marketing Vendor for mid-sized enterprises and digital agencies, announced that Nikon Metrology Inc ("NMI") a world leader in measuring and metrology solutions, has selected Pinpointe for their email marketing ...

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