What Is Wrong With Email Marketing?
If you are active on the web promoting your products, affiliate programs or services, you probably sense where I'm going with the title of my article. We all put a lot of effort into our internet business. We all have the same hopes and dreams about where our internet business will go. Unfortunately we are all depended on too many variables that have to be just right at the right time.
What is he talking about you might ask. Let's take a simple example. Listening to self declared gurus of internet marketing they all tell you the same thing. "You have to build your list", by that they mean your email list.
After following this advice and spending hundreds of dollars in opt-in email leads and maintaining a list of over 5000 subscribers I was pretty convinced that success is just around the corner.
This is as far away from the truth as human possible. I'm running a newsletter delivered daily and I send additional sales letters to pitch some of my affiliate products. I track every email with ad tracking and click through analysis.
Guess what? Nothing! Sending daily emails and sometimes an additional sales letter would trigger something, at least a wave of cancellations, don't you agree? Well, my conclusion of this mess is that over 90% of the emails never passed the SPAM filters.
This is devastating. As you know most people sing up for newsletters through their free email accounts. The few who use their regular email address unsubscribe within a few days.
Don't get me wrong, newsletters are great and if done right they can help you to promote your business. I believe the key is that your newsletter needs to be unique and very narrow focused on a niche target.
Going back to the email leads issue. Buying email leads from email harvesters it is a waste of money. Even if they are double or triple opt-in leads. Promoting a copied newsletter is a waste of money. Why bother to promote something that is already promoted hundreds of times?
If you are targeting the people who are looking to make money online, your target audience is pretty narrow and they probably have already subscriptions to one or another form of marketing newsletter.
I'm actually shifting my focus completely and put a newsletter together to help people to get started with real estate investments, especially Florida real estate. As you can see this is a very narrow target audience. If I get a couple of hundred subscribers I will be happy. If you're interested send an email to mailto:email@example.com I will let you know when the newsletter will be available.
The bottom line of my story is, don't advertise to the advertiser. You just waste your time and money. That's the main reason why people getting frustrated with their internet business and simply quit. This is like car dealers advertise solely to other car dealers. What do you think will happen?
I know what you are thinking. What happened to him? Didn't he tell us in his article "Where's the Traffic?" that email lists are the cure to non-visited websites? Yes, that's true. I still believe that autoresponders are good business practice to communicate with your customers. I just didn't see the value of buying email leads. Yes, I changed my opinion, which is plain human nature and happens to all of us.
I hope this made you think a little bit and if you can turn your business into the profitable margins based on my little advice please let me know. I'm eager to hear if somebody actually is listening to what I have to say.
Peter Dobler is a 20+ year veteran in the IT business. He is an active Real Estate Investor and a successful Internet business owner. Learn more about the concept of residual income at http://www.fl-home-biz.com or send a blank email to mailto:firstname.lastname@example.org
Add to these social bookmarking sites:
CommuniGator Offers Easy to Use and Productive Email Marketing Software to ... - SBWire (press release)
Notice: Undefined index: TITLE in /var/www/vhosts/harmonyhollow.net/httpdocs/webmaster-resources/email-marketing/inc/rss.inc on line 103
Email List Management
How do you get the most out of your list?We all know that a lot of marketing is done to a list but, say you have a sizable list. Now what?Once you have a list of any size built-up, you must start broadcasting to it.
Is Your Email Address Blacklisted?
A lady emailed me yesterday very upset over the fact that her friend's Internet Service Provider (ISP) wasn't delivering important email messages.This lack of delivery caused a real problem for the two of them with ruined plans, missed appointments, and just plain inconvenience.
Lost: 200 emails gone missing. Last seen on the 25.10.2003
Sound familiar? Ever wondered what happens to those unopened emails that you see in your stats from your latest email campaign/newsletter? Yep, you guessed it-their mail servers are doing it for them. This is what is referred to as a "False Positive".
The Lowdown: How To Create And Send HTML Email
I am frequently asked how to create and send HTML email, usually with regard to how to broadcast it to a mailing list. This article presents the various options available to you.
Creating Demand With Email Newsletters
You've launched your web site. You've implemented a public relations campaign and spent oodles of money advertising in trade journals, magazines and newspapers.
How To Use Email Autoresponders to Boost Customer Loyalty
Your e-commerce website relies on its customers to become returning customers in order to develop a successful business. The question you might be wondering, however, is how to make your customers become loyal to you and return.
Its In The List! Thats Where It Is!
Have you noticed the marketing frenzy? Have you felt the growing pains? Everyone who has an online business seems to be getting in the marketing fray, making it a busy and very competitive field. If you're one of them, you're probably on a whirlwind ride.
How To Write E-mail Messages For Phenomenal Results
Would you be interested in getting 10 times better results from your current e-mail marketing campaigns?While the above is a hypothetical figure, it sure got your attention didn't it?Though most successful marketers use e-mail marketing as an income-generator, only the ultra successful are truly maximizing their profits with it.What sets them apart? And more importantly, how can you create profit-pulling solo e-mails that put thousands more into your bank account fast?It's no rocket science.
Some Simple Sure-fire Strategies to Construct a Responsive Opt in List!
A responsive opt in list is an unbelievably powerful money-maker on the internet. With responsive opt in list you can guarantee yourself a steady income.
Use Autoresponders, to Build Relationships In Your Affiliate Marketing
It's true that "content is king," but equally important to success in online marketing of any kind is contact. Not just the one time "flash in the pan" type either.
The Lazy Way To Build A Responsive Opt-In Email List
If you're in business on the Internet to make a profit, then you're probably aware of how significant a list of prospects is to your success.But what if you don't want to spend countless hours each and every week promoting, writing and managing a continuous email publication?Well, here's a relatively-unused strategy you can apply to nurture a list of prospects who not only trust you, but are also eager for more of your expertise.
How To Create Gold With Email Promotions - Part 2
Don't forget people are so busy now they will only give your email a limited amount of their concentration. Therefore you should summarize your offer in the first paragraph.
Gartner estimates that half of the 5.5 trillion emails sent in 2001 was business related.
Top 3 Reasons Why RSS Is Better Than Email
Everyone is talking about RSS. Blogs, newsites and the like are putting those little orange RSS link thingies all over their sites.
Proven Techniques For Building A Responsive List
We've all heard those who have Internet business-success stories proclaim, "Nothing will make you as much money as building a responsive list!" The trouble is, most people won't let you in on their secrets for building these goldmines. In reality, it isn't all that hard to do.
10 Persuasive Triggers To Plug Into Your Ad
1. Most people want to win over others.
Autoresponders - One Simple Trick That Will Improve Your Results
Autoresponders, or responders, are simply programs that allow you to send out pre-written emails which have been pre-loaded into the responder. Prospective customers or recruits either input their email addresses into a signup form on a website or send a blank email to a trigger address.
How To Build Your Greatest Opt-In List
I get e-mails all the time from people on my list asking about how to build their lists. This is the most important part of your business.
Get More Targeted Traffic, List Subscribers and Customers; Without Paying a Cent!
No doubt one of the overriding concerns you have is getting good, targeted traffic to your site. Heck, even the "gurus" can't get too much good traffic.
Yes, Please Do Come In, But Better Watch Your Step!
This little parody, and the comments that follow, were written nearly six years ago. In my opinion, they're even more appropriate now than they were then.
|Home | Site Map|