Choose The Right Business For You In Less Than 15 Minutes
3 Characteristics Of "The Right Business" Model
What Business Fits These Characteristics?
A (home based), direct response marketing business, dealing in Information has all these characteristics and offers unparalleled flexibility for the serious Wealth Creator.
Direct response marketing is all about the targeting of a specific market by use of mail shots.
Mail shots can be sent by post as happens in mail order or by e-mail as happens in the online Internet world.
Let's get specific and see how direct response marketing fulfils the characteristics of "The Right Business"
Direct Response is a multi billion dollar industry and growing.
The US leads the world in direct response marketing, principally due to the geographical spread of the country, and the almost universal acceptance of direct response marketing as a valid means of buying and selling products.
The UK is a very sophisticated direct marketers environment, where many US trends manifest themselves as a result of the close cultural, economic and political ties between the two countries.
5 Reasons Why The Business Should Deal With Information.
A direct marketing business working with Information affords you the opportunity to change with your market as quickly as it takes to produce a new Information product.
This can literally range from a few hours for new, short shelf life information products to a few days or weeks for longer lasting Information items.
In some cases the changes you need to make to your products to stay ahead of changing market trends may be as simple as title changes and a few amended paragraphs in the content.
Low Start-Up Capital Requirements
Many of your good ideas go by the wayside for one simple reason. It costs too much to successfully float the idea, and then to sustain it through the early years as it becomes established.
An Online direct response information product business can be started for less than $300 per annum in the USA or £200 per annum in the UK.
At the very minimum, you will require
One of the truly remarkable things about this business is that these requirements can be achieved for the low capital outlay described above.
Information marketing is not the only "ideal" business model, and I am sure you can think of others that fit the characteristics noted at the beginning. However, Information marketing via direct response offers you the perfect Business setup to ensure a positive start-up and a healthy business model.
About The Author
Charles Kangethe of http://www.simplyeasier.com is a leading new wave Netpreneur and a published author from England. The "Simply Easier" brand name is your guarantee of high value, quality Marketing Products, Services and Resources.
Charles has been involved in direct response marketing since 1982. He now lives in Suffolk County and spends his time working on new Online Marketing campaigns, with particular focus on helping new netpreneurs.
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Another powerful reason for making the switch from using the unlimited autoresponders that come free with your web hosting account to paying a monthly fee for an autoresponder service is tracking capability.The autoresponders that come with your web host don't have built-in tracking capabilities.
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1. Ask visitors to subscribe to your e-zine.
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