Real Estate Agents - What Type of Content Should You Include in Your Newsletter?
One of the biggest concerns for Realtors who publish their own email newsletter is determining the type of content that will gain interest from their readership. After all, real estate agents who engage in this endeavor want prospective buyers and sellers to open their newsletter and thus be reminded that the agent is their local real estate expert. Ideally, readers should find the content so interesting that they will even forward the newsletter to their friends or relatives who might be prospective clients as well. This "viral marketing" often leads to a profitable source of income for agents.
An important first step is to determine what is of interest to your readers. Put yourself in their shoes. Here are some questions to ask yourself:
The point is, there are a multitude of relevant subjects about which plenty of information is available. All you have to do is scratch your head and think a little. Look in the local newspaper to get ideas or brainstorm with other people in your office. Surf real estate sites on the Web. Ask your clients what they would like to see in a newsletter. Use your imagination and the ideas will come quickly.
Al Kernek is a real estate broker and author of "Creating E-Mail Newsletters - A Practical Guide for the Real Estate Community" and "Put Your Business Online." To learn more about increasing real estate sales using low-cost Internet marketing techniques, visit http://www.renewsletter.com
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