| |
|
|
| Webmaster Resources: Internet Marketing Information | |
|
|
|
Five Common Misconceptions to Achieving Success with Your Online Business
How successful is your online business? Are you achieving the monetary rewards that you'd hoped to achieve when you set up your Web site? If not, you may have fallen prey to one of five common misconceptions to achieving success with an online business. Misconception #1: If you put up a Web site, people will come. Regretfully, this is far from the truth. Competition is fierce on the Internet, and you must learn how to compete in order to have a successful online business. Putting up a Web site is the first step, but doing nothing more will ensure your site's failure. Misconception #2: Amateur promotion will render professional results. Many people believe that they can purchase a handy dandy software program that will submit their sites to 999 search engines and directories, and their promotion efforts are over. The truth of the matter is, the majority of the traffic to most Web sites comes from the major search engines and directories, so submitting to 990 other ones is simply a waste of time and won't bring you any success. Misconception #3: Submitting your site to the major search engines and directories is all you need to do. Wrong. Think of it this way: there are 10 search results per page for most of the engines. Most people won't go through any more than three pages of search results before giving up and trying another search. So, only the top 30 rankings really matter. If your site is #3,429 out of two million results, how much traffic do you think you'll get? Misconception #4: META tags are the key to success with the search engines. Truthfully, very few of the major engines even look at META tags any more. So, sticking META tags on your pages won't bring you traffic and sales. Misconception #5: The key to success on the Web is achieving top 10 rankings for keywords that are important to your business. This way of thinking is outdated. Instead, the key to success on the Web is bringing in extremely targeted traffic that converts to sales. You can have all the #1 rankings in the world, but if the rankings don't convert to traffic that ultimately converts to sales, your Web site will never be a success. If you're ready to activate your Web site for success, why not take advantage of simple but powerful insiders' strategies that mean genuine business. The good news is that you can learn these strategies through step-by-step, personal instruction at the Ultimate SEO Mastery Workshop being held in New Orleans on September 9-11 at the Royal Orleans Hotel. For more information, or to learn of future workshops, visit http://www.searchengineworkshops.com or contact Robin Nobles at robin@searchengineworkshops.com. Copyright 2002 Robin Nobles. All rights reserved. About The Author Robin Nobles, Director of Training, Academy of Web Specialists, has trained several thousand people in her online search engine marketing (http://www.academywebspecialists.com) training programs. Visit the Academy's training site to learn more (http://www.onlinewebtraining.com). She also teaches 3-day hands-on search engine marketing workshops in locations across the globe with Search Engine Workshops (http://www.searchengineworkshops.com). robin@searchengineworkshops.com
Add to these social bookmarking sites: 
MORE RESOURCES:
Google News |
|
|
|
RELATED ARTICLES
Hide and Seek What's happening to the personal touch on the World Wide Web?The headlong speed with which we rush through the vast information superhighway is leaving human interaction in the cyber dust. How many times have you searched through a website to find a phone number only to discover that one doesn't exist? You'll communicate through e-mail only and if you can't fully explain your issue by written word--too bad! And try using email to try and figure out a technical support issue. Online Business Mistakes Everybody makes mistakes, but nobody likes to talk about them. We feel silly and foolish, even though we could not possibly have known. Seven Marketing Questions You Should Ask Before You Get A 10 Year Old To Build Your Website Google tells us there are 4 billion websites- almost one for everyone on the planet. And today you have decided to make it 4 billion and 1. Got Some L.A.F.S.? Could you use some laughs? I'll bet you could, especially if they increased your online sales. And, no, I'm not talking about jokes, cartoons, and riddles. Internet Marketing Help If you're looking for Internet marketing help you've come to the right place. Below you will find several tips to help you navigate your way through the mystifying world of promoting your website and e-commerce business. Implementing an SMS Marketing Campaign SMS Marketing can be used to acquire customers, strengthen existing customer and prospect relationships and provide a service to your customers.The golden rule "Keep It Simple Stupid" (KISS principle) applies to SMS marketing. Do You Even Realize What Youre Promoting?! Now, I'm a firm believer in knowing what you're getting yourself into. It's a universal fact of life. What is EMarketing? A New Discipline is Evolving Before trying to define the term of eMarketing (or electronic marketing, so to speak), we should first take a look at the premises of its apparition and development.The theories concerning eMarketing have not been unified yet, due to a large diversity in specialists' opinions. Overcoming The Fear Factor In Online Sales No I am not talking about the classic board game, that Aunt Hester bought you the past two years for your birthday! Risk is what first time visitors to your website views your product as. Before they spend their hard earned money they want to know that your product is worth it. Online Sales : 10 High Decibel Tricks To Magnify Your Sales Online sales is like a fine art and you have to learn the ropes on how to convert traffics to buyers.Below are online sales secrets to help:1. Internet Marketing In A Room FULL Of Naked Men! NO, that's not one of my secret dreams :-) It's an observation that you need to make. Years ago, I read Harvey MacKay's fantastic best-seller, Beware The Naked Man Who Offers You His Shirt. Online Network Marketing 101A - Basic Must Steps to Follow to be a Successful Marketer This guide is for people who know what network marketing is but still in need of a "boost" to start either because they are lost and not know what to do or they have a really bad mentor. If you feel that this reading is not for you, you are very welcome to view my other articles. Keep those Back end Sales Flowing 24/7 Using The Funnel Theory of Marketing and Automated Tools The Funnel Theory of Marketing Relies on the fact that it is far more expensive to attract new customers then to resell existing customers. By Combining Automated Sales techniques with the Funnel theory of marketing you can keep your Back End Sales Flowing 24/7Direct Mail Merchants understand the funnel theory of marketing very well. 10 Things You Should Try To Barter For Before Buying 1. Information Products - it could be ebooks, "how to" videos, cassettes, magazines, newsletters, paid e-zines, courses, etc. No-Holds-Barred Conversations with Dan Lok - Part 2 Question: How to deal with ultra skeptical offline or be it Internet surfers in order to reassure them and get them to happily open up their wallets?I like that "happily open up their wallets"! Your customer should be happy to open his/her wallet. When business is done right, everybody wins and nobody loses. Finding The Right Internet Marketing Technique For You Finding the right Internet marketing technique that works best for you is probably going to be trial and error. Different web marketers have found their successful by using different marketing ideas. Internet Marketing Strategy:The Advertising Co-op The advertising co-op is an Internet marketing strategy that should bring sustained financial success.Benefits from a well run advertising co-op include:(1)Responsive highly targeted advertising(2)Low costHow An Advertising Co-op WorksMembers of the same program pool their money to pay for advertising. Just Ask! Using Surveys to Improve Your Business Just ask!You can learn useful information about your business, customers, and potential customers by conducting a survey. If you have a list of e-mail addresses of your customers and prospects you can send them an e-mail containing a link which leads to a survey on your site. Traditional Mediums versus Search Engine Positioning Banner Advertising:Paying $15 for a 1000 impressions on a high traffic website. Sounds like good exposure for a low price? It is! After all you will have a 1000 unique people view your banner. Internet Marketing Online: How To Make Your Customers To Keep Coming Back To Buy From You There are a few internet marketing online secrets that when implemented, will force your customers to keep coming back to buy from you.Some of the factors that are involved in getting repeat business are: pricing, quality of products and services, excellent customer service etc.
|
| Home | Site Map |
|
| © 2006 | |
