Harmony Hollow Software

Quick Guide to Internet Marketing: 9 Tips for Success on the Net


To market successfully you must incorporate the Internet into your business plan, but be sure to follow these 9 tips for success on the net:

1 Get Sticky
Your site is sticky if it keeps visitors looking and returning to your site. A good way to do this is to have up to date relevant information or "heroin content."

2 Heroin Content
"Heroin content" is what web usability guru Vincent Flanders calls the information that people would crawl through a sewer for. Heroin is the most addictive drug on the planet so people will do anything for another fix. What does your website provide visitors that they just gotta have?

3 Customize
The unique quality of the internet is the ability to interact and customize content. Customized content keeps them coming back for more. Keep the connection alive by following up with useful information and news.

4 Start Your Engines
Customers that don't know you will likely find you through a search engine. The trick is getting the search engines to find you first. Invest in good search engine software, or pay someone who knows how it works.

5 Provide Answers
People use search engines to find solutions to their problems. Is your site about solving your customer's headaches? Most sites are self centered. Make yours customer centered by providing answers to their questions.

6 Hard Sell Vs Soft Sell
Build relationships by providing value before the sale. When it comes time to purchase, you already have an established relationship. Ask yourself what you can do for your customer rather than what your customer can do for you.

7 Navigate Straight
Don't create a million dollar website with ten cent navigation. Simple easy to follow navigation is far more effective than nonsensical animated graphics. Think Google!

8 Be Professional
Your site reflects your work ethic and the type of service you are likely to provide your customers. Put some time, effort and money into your site to show you are top notch.

9 Don't Be Professional
People are looking for an original and authentic voice, not the same boiler plate information. Nobody likes stiff and snobby people and they won't like their websites either. Take advantage of the rare opportunity when someone reads your content to make a real personal connection.

Michael Daehn is the founder of marketingenious consulting and author of the book The Seven Keys to Marketing Genius: The Complete Guide to Increasing Your Marketing IQ available at http://www.sevenkeysmarketing.com and http://www.borders.com

Visit his website at http://www.marketingenious.com

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MORE RESOURCES:

Healthcare Internet Marketing Consulting Services Launched by JD Media Surge
PR Web (press release)
A medical Internet marketing consulting service has been launched by JD Media Surge, LLC. Targeting members of the medical and healthcare community to help them market their services online and attract new patients, the consulting service is focused on ...
Internet Marketing Company, ProfitSearch Gives Back To Local Communities ...Virtual-Strategy Magazine (press release)

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Helix House Announces Ranking As Top Internet Marketing Firm
PR Web (press release)
Helix House, a progressive and forward-looking online marketing firm with a proud history of delivering high quality online marketing strategies designed for the Internet age announces its ongoing recognition as a top Internet marketing firm. In a ...

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The School of Internet Marketing Launches Weekly Podcast Series on Spreaker ...
PR Web (press release)
The School of Internet Marketing, a virtual business school that empowers small business owners to take back control of their Internet presence, has launched a weekly podcast series on Spreaker web radio. The podcasts, all under 20 minutes in length ...

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Entrepreneur Launches Internet Marketing Tools
Newswire (press release)
Wayne Atkinson, a software developer for over 25 years and now an Internet Entrepreneur, has spent the last 10 months developing his newly launched Internet Marketing Tools. The software, Campaign Tracker Tool Suite, enables you to track any marketing ...



Internet Marketing Firm Holds Ugly Website Contest: "If Your Website Reeks ...
PR Web (press release)
Internet Marketing Firm Holds Ugly Website Contest: "If Your Website Reeks, You May Be A Winner!" Is your company website outdated and stuck in the 90's? X Factor is looking for the ugliest website in the country and offering a free website redesign to ...

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Internet Marketing Agency Ajax Union Announces Reputation Management ...
San Francisco Chronicle (press release)
Internet marketing agency Ajax Union is now offering complimentary reputation management consultations. This initial marketing diagnostic can start a conversation that will transform a company's online image and allow business owners to better control ...

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The School of Internet Marketing Selects SmarterChaos to Manage and Grow Its ...
PR Web (press release)
The School of Internet Marketing, a virtual business school that empowers small business owners to take back control of their Internet presence, has announced that they have chosen SmarterChaos to manage and grow their affiliate marketing channel.

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DaBrian Marketing Group, LLC Chosen by EnerSys® for ODYSSEY® Battery ...
bctv.org
ODYSSEY® battery, a premium brand of battery manufactured by EnerSys®, has selected local digital agency DaBrian Marketing Group, LLC to manage its most recent internet marketing campaign. ODYSSEY® batteries can be used for a variety of ...



Internet Marketing Workshops
Good Times
Internet Marketing Workshops. x. Download as iCal file All repeats · Download as iCal file Just this repeat · Download as iCal file All repeats · Download as iCal file Just this repeat. Preserve formatting in description (only supported in some ...



The Elite Web Group Sets A New Standard For Internet Marketing In The Small ...
PR Newswire (press release)
Since the recent announcement of their turn-key internet marketing plans specifically geared toward businesses in the 2 - 5 million dollar sales ranges last week, The Elite Web Group has seen widespread acceptance. Businesses are flocking to Elite ...

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