| |
|
|
| Webmaster Resources: Search Engine Optimization Information | |
|
|
|
Hens Lay Eggs (HLE) by Silke Stahl
"HLE" is a bit of a joke term, (or possible tongue in cheek could be a better label) coined in my Network Marketing Group - it stands for "Hens Lay Eggs" and is a take on the exponential growth theory - recruit two people, who recruit two, etc, and in six weeks you'll have 50,000 people sending you $250,000 - the false promise of MLM. The MLM exponential growth chart makes sense mathematically but is flawed. Unfortunately the ordinary person can't see the flaw, so buy into it, and you get your 95% of people who do MLM and can't make it work. We all know the story. The logic is the same as "Zeno's arrow", based on an ancient greek philosopher and mathematician who preceeds Archimedes and Pythagoras. Or in the famous "missing pound" logic problem. More on these in future issues. But here is the HLE analogy explained: A hen lays six eggs. If the chicks grow up to be hens they also lay eggs and the hen becomes a "grandmother". There is no guarantee that all 6 chicks will lay 6 eggs, etc. Also there's nothing to stop the hen laying another batch of eggs, maybe six, maybe 5 or 8. It's not set or guaranteed. Also there is no guarantee that the eggs will hatch into chicks - "don't count your chickens before they hatch" after all. In this sense, an egg is a prospect, a chick is an affiliate who has signed up. Whether that chick now grows into a hen and lays their own eggs is the next issue. And a lot of that is down to how you - the mentor - or "Mother Hen" - help them develop in their early days, months, even years. So it is with network marketing, MLM, EMM - whatever you want to call it - we call it "HLE". As Shakespeare said "a rose by any other name will still give you hay fever", or to quote Bruce Lee "it's just a name don't fuss over it" The same goes for EMM - Exact Method Marketing - the McDonalds formula example (more on that later). So what I now do is lead with FREE affiliate programs, the best of which is the SFI scheme with their free online VStore. This means no signup fees, no upgrade fees, no forcing the distributors to buy inventory. The money is ONLY made from the sale of the product and money is ONLY made by helping your downline make sales. When someone joins under me they HAVE to sell the products and I HAVE to help them, I can't just sell them the opportunity as they do in so many companies that are DESIGNED to take advantage of the fact that the new affiliate won't be able to make any sales or recruit any downline. THESE schemes don't need them to - they have made the money from selling them the opportunity - the startup fee, upgrade fee, and they sell product to the distribrutor who "must stock inventory" - they don't ever expect him to be able to sell it on - they don't need him to. HLE, taken literally, is more "viral". It's like when someone sends you a joke on email, if you look, each "level" has dozens of different names the joke has been spidered out to. That is "viral", and that is how you pass on the products and opportunity. It spreads like a virus - person to person - which is how network marketing is supposed to work. No spam, no sticking people on autoresponders - no junk mail. Real people, real products, real opportunities, real results. Silke Stahl is an International Internet Marketer and Home Business Entrepreneur. Originally a respected photographer and writer, contributing to many magazines, she began network marketing as a sideline. Marketing on the Internet and running her own business was a logical next step. She now owns her own domain SilkeStahl.com and runs her Internet Marketing business from there:
Add to these social bookmarking sites: 
MORE RESOURCES:
Guaranteed Search Engine Optimization (SEO) Services by UniSoft ... - NewDesignWorld (press release)
SEO - Google News |
|
|
|
RELATED ARTICLES
Get More Cosmetic Surgery Patients From The Web It's no surprise that dominant cosmetic surgery practices also have a dominant web site and presence. More than ever, cosmetic surgery patients utilize the Internet to help select a credible surgeon. Link Reputation - How to Improve Search Engine Rankings One of the most overlooked strategies to improve search engine rankings is building your link reputation. This link popularity strategy is just as important or equal to creating keyword rich content pages. The Secret Benefit Of Search Engine Optimisation: Increased Usability A higher search ranking is what many website owners dream of. What they don't realise is that by optimising their site for the search engines, if done correctly, they can also optimise it for their site visitors. Choosing your Meta-Keywords Introduction This article assumes you already know what a 'meta-tag keyword' is and know a little about their importance to search engines. In this article I will attempt to explain the art of choosing the most appropriate and best performing keywords for your web pages. When to Hire a Professional SEO Firm? In efforts to increase sales and profitability, more and more companies are turning to online marketing initiatives - specifically, search engine optimization. Search Engine Optimization or (SEO) is the art and science of blending technical and marketing skills together into a finely tuned website that is both search engine-friendly, ranks well for specific keywords and phrases, and is tailored to your audience from a buyer and seller perspective. Google Love - Five Top Tips To Make Google Love Your Site 1. Google love . Understanding Googles Algorithm What is the Google Algorithm?An algorithm is a mathematical equation that uses certain information from your website in order to define its rankings. If you're looking for a printout of the specific equation Google uses to rank sites and how much each factor is weighed, this is not the place to get it. The Search Doesnt End at Your Homepage In a recent report for a new client, I wrote: "Remember, a visitor's search doesn't end when they leave Google. Their search and the phrases associated with it continue right through to the completion of the task they have in mind. Simple Way to Get High Pagerank Everyone knows that if your website has a high Google Pagerank, you have all chances to reach good search engine positions, to get serious partners, or simply get more money selling text links.But how to get a high Pagerank? (Let's clarify: saying 'high Pagerank', we mean at least PR6)Of course there are many different ways. Google Sitemaps Just Got Better Having a Google Sitemap just got better! Not only does the search engine company check your sitemap, but now they give you feedback! The new feature was quickly noticed by many users of the service recently as a way for Google to alert the webmaster about possible problem pages that they have had trouble indexing.I had the wonderful experience of getting to know this service first hand when I logged in to Google Sitemaps to check on the status of one of my many sitemaps. Is Page Not Found Making Google Tell The World Site Not Found? Search Engines are hard to tame, that's for sure. But if you can get on their good side, search can be your biggest ally when it comes to generating tons of free traffic to your business web site. Make Quality Content Your #1 Priority It is by now a proven fact that content is the most important element for getting better pagerank and, consequently, more traffic.Furthermore, the best ranking websites have content that is better written than most other sites. Search Engine Visibility - The Mantra of Corporate Profitability The corporate fundamentals are par excellence! The product is unsurpassable and the website is a web designer's dream in creativity and design - but there is a vacuum - of potential online customers! - The website lacks the basic ingredient of success - Search Engine Visibility! - which is what search engine optimization is all about.Increasing the search engine visibility is vital to any online business. Straight Talk on Search Engine Optimization To get your website listed well in the major search engines, you have to perform search engine optimization (SEO). . Optimize your Search Engine Placement Five Easy Ways If you are like me, you created web site metatags with the help of your Web master. Maybe like me, you didn't spend time or money submitting to search engines because you weren't techie enough. Diary of a Google Gazumpee Back in November, when the Google Dance began, Barry Lloyd of makemetop.co. How to Get One Way Backlinks Don't be fooled into believing that all backlinks are created equal because their not! Why, you may ask? It's no secret that many webmasters trade links left, and right, for the benefit of a higher ranking in the search results, but search engines have caught on to this technique, and are very aware that this is major threat to the relevance of the search results.Search engines such as Google have took steps in an effort to prevent this from becoming major problem by placing more importance on one way backlinks. Is Google Having a Tough Time with Their Website Limit? If you are one to pay attention to what happens within the Google realm, you might find yourself thrown for a loop these days. As Google updates their results, it seems like they are having some issues dealing with so many new websites popping up. Article Marketing: Fox in the Competitor Hen House or Chicken Little? I recently was asked by an author to remove a free content article from a client web site where we had posted it (with several others from different authors) to increase topical relevancy at a site that fit the article perfectly.This article was submitted to free web content list archives which I'd found online. Getting To Know Google Having greatly benefited from my relationship with Google in the past several years, I am dedicating this article to the search engine superstar.I have to be brutally honest and relay that our friendship hasn't always been rosy.
|
| Home | Site Map |
|
| © 2008 | |
