| |
|
|
| Webmaster Resources: Search Engine Optimization Information | |
|
|
|
SEO Trade Secrets - 8 Great Tools for Search Engine Optimization
About 80% of website traffic comes through search engines. And research shows, if you're not on the first 2 pages, most people won't find you. This article isn't about how to achieve a high ranking. That topic has been done to death over the past few months. We all know the basics now? Submit your site to the major search engines, scatter a generous helping of the right keyword phrases throughout your site in real sentences, then get a lot of other relevant sites link to your site. That's it. This article is about what tools to use to make your job easier. 1) Choosing Keyword Phrases (costs approx USD$7.50 per day) To decide what keyword phrases to use, subscribe to http://www.wordtracker.com for a day and do some analysis. Simply enter a keyword and WordTracker tells you how often people have searched for that keyword in the last month or two, how many competitor sites are using that keyword, and how many searches it expects in the next 24hrs. 2) Measuring Keyword Density (FREE) To measure the density of the keyword phrases on your page, go to http://www.gorank.com/analyze.php and type in the domain and keyword phrase you want to analyse. It'll give you a percentage for all the important parts of your page, including copy, title, meta keywords, meta description, etc. The higher the density the better. 3) Check How Search-Engine-Friendly Your Site Is (FREE) Search engines send out spiders (or robots) to investigate your site. These tools allow you to see your site from the spider's point of view. - http://optimiser.123promotion.co.uk - enter your URL and a keyword phrase and it gives you a great summary of the things you could improve. - http://www.1-hit.com/all-in-one/tool.search-engine-viewer.htm - enter your URL and it gives you a summary of the things you could improve. - http://www.gritechnologies.com/tools/spider.go? - Poodle tells you how many links the spider will see and investigate. 4) Check How Many of Your Pages are Indexed (FREE) Go to just about any search engine and type "site:www.yourdomain.com". The search engine will then tell you how many of your pages it has indexed. 5) Monitor Your Position in Google (FREE) No need to waste time clicking through hundreds of Google search results looking for your site. This tool allows you to enter a keyword and a domain name, and it searches Google to see where your domain is positioned. Go to http://www.cleverstat.com/google-monitor-query.htm to download the setup file. Then just install. 6) See How Important Sites Are (FREE) The Google Toolbar is an indispensable tool. One of the things it can tell you is the "importance" of every site you visit (in Google's eyes at least). You've probably heard a bit about PageRank or PR. PR is Google's measure of the importance of a site. Basically, the higher your PR, the higher your ranking. This tool gives you a snapshot of the PR of every site you visit. Go to http://toolbar.google.com. TIP: It's good to get links from other sites with high PR - especially if they contain the same keywords as your site. WARNING: Apparently the Google Toolbar monitors your internet usage. As yet, it's unclear what it uses this information for. 7) Monitor What Sites are Linking to Yours (FREE) Google News Alerts (http://www.google.com/newsalerts?hl=en) and Google Web Alerts (http://www.google.com/webalerts) will tell you who's linking to your site. Simply set up an alert to be notified when Google finds www.yourdomain.com. 8) Getting Help (FREE) If you're new to SEO, the first thing you should do is check out Google's guide to SEO at http://www.google.com/webmasters/guidelines.html. If you already know the basics, there are a number of forums you can subscribe to to post questions. These forums are free, and they're frequented by countless SEO experts. And when I say "experts", I mean EXPERTS! Some of these people do SEO all day, every day. And like many technical experts, they're only too happy to help - for free. The best forum seems to be http://www.webmasterworld.com/forum3, but http://searchengineforums.com/Forum28 is ok too. If all else fails, you can try sending Google an email. Go to http://www.google.com.au/contact/index.html, but don't hold out much hope of help here. They'll eventually answer, but there's no guarantee on the quality of their response? This is just a snapshot of the tools available out there, but these will certainly get you started. Some additional resources: ? http://www.123promotion.co.uk/promotion/tools/website-promotion-tools.html - Various Web Promotion Tools Enjoy! About The Author * Glenn Murray is an SEO copywriter and Article Submission Specialist. He is a director of PublishHub and also of copywriting studio Divine Write. He can be contacted on Sydney +612 4334 6222 or at glenn@divinewrite.com. Visit http://www.divinewrite.com or http://www.publishhub.com for further details, more FREE articles, or to purchase his e-book, 'SEO Secrets'.
Add to these social bookmarking sites: 
MORE RESOURCES:
SEO - Google News |
|
|
|
RELATED ARTICLES
How to Protect Your Search Engine Placement by Keeping Up-to-date on Industry Changes There's no denying it: Search engines are a dominating force on the Internet, with millions of people going online to search on their topics of interest every single day.In fact, it was revealed at a recent industry conference that in June of 2005 alone, 10. One Way Linking Campaigns II There is a way to generate links with the content that you have not as yet created. For this contact the established authorities (writers, publishers ) in your domain area & let them know that you are available as a resource for researching & writing on any topic from the chosen domain. SEO India: Tips & Techniques SEO is all about "Individualism"According to me SEO is not only getting rank for keywords (Of course that is the primary objective) but apart from ranking your objective should be "Conversion" getting "Sales" (No matter if its personal site or clients site)SEO Steps:1. Understanding Business. Five Tips to Improve Your Chances with Google et al. "Dear David: I just created a website on baby toy safety. What should I do to make sure gazillions of people find me through the search engines?"I can't promise you gazillions, but there are a few things you should do to make it easy for search engines to find you. Search Engine Robots - How They Work, What They Do (Part II) If your site isn't found in the search engines, it is probably because the robots couldn't deal with it. It could be something as simple as not being able to find the site, or it may be more complicated issues involving the robot's not being able to crawl the site or figure out what your pages are all about. SEM - Research Measures Success SEM - Research Measures SuccessSearch engine marketing success comes from good research. By applying research to understand your competition and target audience, your optimization efforts will succeed. Google Page Rank Is Dead - Part II In part I - Google Page Rank Is Dead - Or Ist It? http://web-marketing.smartads. Search Engine Success & The Google-Vision Secret Want to know the secret to great search engine listings? Ignore Google.No, I'm not crazy. Keyword Targeting Strategy In Your Site Once the keywords have been decided for the site one has to come up with a strategy to target those keywords across the site. Here is a primer on that. The Write to Link Popularity Incorporating writing as a means of boosting your link popularity can be a turnoff for many webmasters, when in fact it can lead to a wealth of links.I first learnt about link popularity while researching about many different methods that I could use to market a Geocities site I had. The Myth of Search Engine Submission Contrary to what most people think, it is not necessary to submit your site to the search engines. In the early days of the web, when search engine technology was still primitive and search engines' ability to crawl the web was somehow limited, it made sense to submit your site. Search Engine Optimization Tips For 2005 - Part One Anybody who has their own website or is involved in business online understands the importance of SEO or search engine optimization. Higher rankings equal more traffic. Being dumped by Google? Learn how to avoid becoming a victim next time around! After Google latest update nicknamed "Florida", many webmasters discovered that their traffic plummeted.What happened?More importantly what can you do about it?And what will Google do next?What happened was that Google made an algorithm change on how they rate web pages. Internet Marketing and SEO Have you ever seen any email offers of getting you to the top of search engines guaranteeing top rankings. Like anything in life there is no quick result without hard work. Internet Marketing and Search Engine Indexing. The world of internet marketing is a highly competitive place. As a beginning internet marketer there are some basic things you should know about how search engines spider and index your web site. What are My Chances to Get the First Place in Search Engine Listings? You must have heard the stories how people became rich and famous with their websites. How could they achieve this? Their websites took a first position in search engine listings targeting popular keywords. You Have More Web Sites Than You Think You Have: The Importance of Deep Submission If I ask you how many web sites do you have? You may say "One, yes it is www.mycompany. Should You Be Linking for Traffic or Rankings? Just for a change, rather than a technical article, I would like to tell you a story. To begin, imagine your website is a little country bar, now let's go back to when the internet began, and reciprocal linking was being done properly. Search Engine Optimization :: The Basics and Why Websites Need It We all know that the most targeted traffic we can get for our websites is from search engines. If you have a little patience and time to set websites the right way you can have a great source of excellent traffic and, best of all, you get it for free. Abandoned by Google! Googlebot, Wherefore Art Thou Googlebot? As a search engine optimization specialist I often optimize existing web pages for small business clients, upload them to the site and see pages re-indexed by Google within a week. This only happens with existing business sites that have been online for a few years.
|
| Home | Site Map |
|
| © 2008 | |
