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| Webmaster Resources: Search Engine Optimization Information | |
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Keyword Density And How To Use It To Keep Traffic Flowing To Your Site!
Generating high traffic to your web site can be costly, or not, depending on time and effort you commit to the business. One of the easiest, least expensive and most effective ways to get visitors is via a concept called 'Keyword Density'. Mini Site Profits by Phil Wiley was my first and most valuable introduction to keyword density and would eventually become the focus of my online marketing campaigns. Wiley tells how many search engines spider the Internet for sites containing keywords similar to those someone has just keyed into a search engine. The more times those words appear on your site - conditionally - the more chance you'll get that high ranking. But search engines aim for relevance, too, so a site actually bearing little relevance to specific terms might rank high for a short while, until human editors come in, check it out, then abandon the site as irrelevant to their customers. It's all about 'content' which for our purposes means useful articles, information and advice which search engines consider valuable to their customers, rather than pages packed with advertisements and little else (unless they're getting paid for it via pay per click promotions, of course!). For example, 'sex' is a hot topic on the Internet and the subject of millions of searches every month. How wonderful for your site to appear to everyone searching for 'sex' - (one day I will rephrase that) - who happens upon pages offering discount holidays, printer refill cartridges, golf clubs, pencils, but not sex! The point is, anyone using specific techniques to lift their own non-sex-related site high on the listings when someone keys 'sex' into search engines will soon be exposed and probably banned for life from most search engine listings. By 'techniques' I mean pasting the word 'sex' all over the background of your site selling lawn mowers, or calling your site 'Everything to Do with Sex' when your site bears no relevance at all to the 'S' word. Here are a few ways to use keyword density to increase your chance of a higher ranking over site owners who don't try quite so hard:
About The Author Avril Harper is the author of 'Keyword Density and How to Get A Top Listing on Major Search Engines' and 'How to Turn a Handful of Classified Ads. into a Reliable, Regular, Repeat Income for Life' which are yours free by emailing avril@publishingcircles.com with subject 'Keywords Report'. More articles can be obtained at www.articlefactory.com
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