| |
|
|
| Webmaster Resources: Search Engine Optimization Information | |
|
|
|
Why Top Search Engine Placements Never Move?
#1 question when it comes to web advertising is how do I get top 10 search engine placements for the terms I wish to aquire? Without getting into how to aquire #1 placements (Since there are virtually 100's of articles explaining these techniques), let's instead look into how companies who do end up aquiring them, never seem to loose them... 1st you must understand that search engines all over the world are battleing what seems like a never ending war to be able to provide the ultimate best results for a search. So since this is true, search engines are consistently upgraded in order to improve their results. With upgrades come new content, with upgrades come loss of placements as well. We all are consistently updating our sites to better fit search enignes results but at the same time, the top search engines are telling us to simply provide great relative content for your visitors. So why then do we ignore their wishes? See what I've found through many up's and down's is that I had the ability to get the top placements all along. It was right under my nose the whole time. Here it is... are you ready?... Create your content for what you're after and foget it! Move on, attack something else. See, the reason why so many top companies never lose their precious placements is because they create very good content and then leave it up to search engines to find it, re-find and again re-find the same content. Here's what happens. The 1st time a search engine finds your content, they archive your information and keep going. Now that they have it archived, they come back time and time again to see if they can still provide viewers with that information. If by chance you changed it in any way, search engines will ultimately have to re-archive the information again and start all over. This in turn is like "loosing interest" in your information at that time. So a good rule of thumb is to leave your content the way it is in order to let search engines to have the opportunity to archive, double check and maybe tripple check your content relavance. I guarantee you if you create it and forget it, create more and forget it and stick to that strategy, your bound to hit your target. Keep up the good work! About The Author Martin Lemieux Founder and President of Smartads. http://www.smartads.ca - Here to provide you with effective web design & web advdertising services. OASES - Online Advertising Search Engine Services To read more of Martin's articles and get these weekly tips: Sign up here: http://www.smartads.info/newsletter Download Martin's Articles For Re-Print Here: http://www.smartads.info/top-10/download
Add to these social bookmarking sites: 
MORE RESOURCES:
Google News |
|
|
|
RELATED ARTICLES
Search Engine Traffic: Winning With Content Targeted traffic is the lifeblood of any online business. The best source of free-targeted traffic to your site is the search engines. Complete Web-Site Optimization For Search Engines (Part 1) SEO or search engine optimization strategy now becomes widely popular among online business operators. Nothing strange about it as it allows to substantially increase your gross income, as a result of growing traffic or visitors flow. Local Search Optimization - A Guide to Getting Started While searching the web these days, it's hard not to notice all those little Local tabs sprouting up in the vicinity of the search field on virtually every major search engine. Within the past year, the race has been to integrate a plethora of advanced features into local search capabilities. Over Optimization and the OOP - Does a Penalty Exist? If you have questions about whether or not the Over-Optimization Penalty (OOP) exists or not, then you obviously haven't pushed the limits enough with your own website optimization or organic SEO efforts to have experienced the joys of running into the OOP (Over-Optimization Penalty).I'm sure you're probably thinking: "prove it". Designing a Website So the Search Engines Will Like You Before you go and spend big money on a professional website designer, or start designing yourself, read through this article and make sure that you or your designer knows how to design a website that the search engines will like.Being a web designer myself, I know firsthand what they teach you in college about being a good designer. Website Ranking With an Internet Marketing Specialist On the internet, competition is stronger than ever. There was a time where paying a few bucks to get in Yahoo was enough to generate substantial traffic but marketing websites on the internet got much more complex since. Reality Check: A Straightforward Guide to Keywords and Search Engine Optimization (SEO) Web site owners need to have realistic expectations when it comes to the world of keyword selection.It's essential to understand your audience, as well as to aim appropriately at powerful, concise keywords that are not vague or generic-those broad, expansive keywords that rarely attract the audience you are seeking--and lead to disappointing rankings and wasteful expenditures of cash resources. Fresh Content Improves Search Engine Optimization Many search engine optimization companies will sell you a search engine optimization package that addresses many of the major aspects of search engine optimization. These aspects include, but are not limited to, use of file names, alt tags, h1 tags, keyphrase density, meta tag optimization, link analysis and the like. Winning the Search Engine Wars! Creating and building effective Search Engine marketing campaigns is like trying to nail jello to the wall! The challenge can be daunting to many, requiring very specialized knowledge of process that must be blended with unique and disparate technology. Here is some insight gained from years of experience providing these services to clients. Google Loosing Fan Base? "Nothing last forever but the Earth and sky." - from Dust in the Wind by Kansas. Find Best Keywords For Your Site Keyword optimisation is probably the most important thing that you want to concentrate on with regards to search engine optimisation (SEO). Unfortunately, not many people know this, or do enough to optimise their sites' keywords. Link Horse Trading For The PR Challenged After 105 days Google finally updated PR. And it's about time. Linking for Fun and Profit Well actually, linking isn't fun at all. In fact, it's quite tedious. Breaking the Myth About Page Rank (PR) The most difficult challenge most web designers face is getting traffic to your site. There are plenty of companies who promise to send traffic your way. Search Engine Optimization - Free Tips and Help - Part One - The Title Tag Search Engine Optimization is a widely misunderstood industry. Many webmasters, including myself, have been mislead by industry forums, and Internet "chatter". You Cannot Hide From the Public Record Search Engines As a search engine optimization specialist, I often run across search engines of different sorts than most people are aware of. This week I stumbled across a free site that is used by journalists to do background checks and fact checking on sources of news stories. Get Traffic You Need - Make Your Links Work So you have built a nice web site with good solid content and now want to start selling your products or services.Search Engine Optimization (SEO) is rapidly becoming a dying art. Youve Got The Power, Why Arent You Promoting It? Like all things, theft is theft, misery loves company, negative people are everywhere, business is sometimes bad, things go up and others go down.If those are all true then knowledge is power right? Wrong, knowledge is only power if applied. The Best 7 Steps To Get A Top Google Ranking Guaranteed Google returns more search results then any other search engine. Clearly if you can get a Top Ranking in Google you will drive highly targeted traffic to your web page. The Fundamentals of Inbound Links We have all heard that adding quality content to your web site will give the search engines a good idea of how to index your web site, it's a topic we covered in "Content, Content, Content" back in November 2004. But the secret to luring the search engines to your web site, and in part to improving your position within those listings is your inbound links.
|
| Home | Site Map |
|
| © 2008 | |
