| |
|
|
| Webmaster Resources: Search Engine Optimization Information | |
|
|
|
Feed Those Hungry WIIFM Monsters, Get Them To Multiply
Everyone packs their website with keywords in order to feed those keyword-hungry search engines spiders. Just do not starve your potential customers by forgetting to have the food they like:
If you (affectionately) look upon your potential customers as if they are WIIFM monsters, and understand how to care for and feed them, there will be no scary nightmares (unprofitable websites). A WIIFM monster is someone that is only interested in: what is in it for them. It would take days to describe everything you need to know about these monsters. In the end you will see that those monsters are actually cute, cuddly, likeable monsters. Just by observing these monsters (from a safe distance) you can learn so much ... The moment one of these monsters arrive on your website, you need to start feeding them - immediately. It is best to have many automatic feeders at your website, those monsters are hungry - they must have food, NOW. An automatic feeder used often is an autoresponder feeder. These monsters can pick what auto-feeder they want to feed from, and start receiving food in minutes. These automatic feeders feed the monster for days, one easy-to-digest helping per day. The monster has the option to at any time stop the feeder. I MUST warn you about something here. If you do not have a facility for the monster to stop the feeding, the monster will explode. This is NEVER a pretty sight. Humans get their websites taken away, their email privileges revoked and so on. Another food source is eBooks. They can chew on this for days, before they come back for more. The tastier (valuable, practical content) your ebooks, the better the chance that they will come back to YOU for more. Always have a footpath (link) in the eBook that the monster can find you again in the big jungle where everyone shouts to them: feed here for free, FREE: feed here ... There are many different types of monsters that every website must have food for, but for now I will just tell you about the WIIFM monster. This is the biggest monster of all. If it is not fed well, feeding all the other little monsters is of no use (like the freebie monsters). The what-is-in-it-for-me monster is also sometimes 'affectionately' called the WIIFM monster. It only wants to know what it can get from a website. If it is clear to this monster that you have no tasty food, it leaves immediately. This monster has a pair of very well developed eyes. It can see within 3 seconds if a website has its favourite food (WIIFM content). These eyes are so well developed that it totally ignores banners. These eyes only go for the real tasty food (quality, practical content). The monster also has a very, very fast click-claw. If those well-developed eyes do not see food in 3 seconds, that FAST click-claw reacts with a speed that make the speed of light seem like a snail crawl ... off goes the monster to find other more worthwhile feeding grounds. The more favourite, favourite food you give for the WIIFM monster, the happier it gets. This causes this monster to quickly tell all its other monster buddies about this amazing source of WIIFM food. Yours. These might be monsters, but they are not too stupid. They know that no matter how much of this WIIFM food they eat, their buddies can eat this food too, without the food ever being eaten up. The food is not actually eaten, it is food for thought! So, the more your feed these monsters, the friendlier they become. So friendly that they start sending you email and soon after that they start sending you money. (Things sure have progressed tremendously since those dark ages - monsters can now send email too. That is how that spam-monster was born, but believe me, you do not want to hear THAT story ...) To attract more of these monsters, you build a monster-habitat for them. What they really like in such a habitat is things like ...
No matter to how many other WIIFM websites you send them to, they will always come back to you - if you really care about them and want to feed them. You become a sort of a leader of the pack for them. You lead them to worthwhile food sources. These monsters are very willing to buy food from you. If this food is tasty, they will also tell their monster buddies too. These buddies will also buy this tasty food. You will be amazed at how quickly this good news can spread. For some reason, these monsters are efficient at telling everyone very quickly if you tricked them, so be fair in all your dealings with them. There are so many stories I want to tell you about these monsters, their different types of food sources, their enemy monsters, how to become their friends, and so on, but my time is up (for now). Time waits for no monster, not even the WIIFM monster ... To sum up the story so far, let us listen to one of the monsters I like best: Sumarus - he likes to eat lots of tasty food (value content) and then summarize it, oh so brilliantly ... Sumarus (after clearing his throat): So, to summarize (he always starts just like that) The sole purpose of a website is to be the feeding ground of WIIFM monsters. The more WIIFM food you dish up in the form of articles, ebooks, newsletters and links to other worthwhile food sources, the more WIIFM monsters you can attract. Your primary role is in providing tasty food to attract as many WIIFM monsters as you possibly can. The tastier your food, the more you can ask them to pay for your commercial food. If WIIFM monsters see you have no food, they leave - immediately, sometimes sooner ! WIIFM monsters HATE vomited food. They LOVE fresh food you prepared just for them. If WIIFM monsters and website owners get to know each other very well, this can lead to lifelong, beneficial partnerships for everyone involved. Sumarus might be too theoretical and philosophical for most humans, so this is what I think he means: The better you can cater for the daily, practical needs of your website visitors, the better the chance that they will stay with you and continue being a newsletter subscriber. You should only recommend other worthwhile websites. Even if there are lots of sources of free worthwhile content, you must add value to what you give your website visitors and newsletter readers. Initially you must provide value content up front, but will benefit from this later in the form of sales. Sumarus also suggests that you reread this article to see how many other not-so-obvious tips you can find hidden in it. About The Author Article by Alwyn Botha of http://www.leveragedsuccess.com. Leveraged Internet Success website contains: Discussions, eBooks, articles, a weekly newsletter, and email courses. Leveraged = your maximum, exponential Internet success
Add to these social bookmarking sites: 
MORE RESOURCES:
Google News |
|
|
|
RELATED ARTICLES
Search Engines The Masters Of The Internet Universe - Part 2 "This is a continuation of the pervious part, split into multiple parts for keeping the article size manageable."When we thought we are just boxed in by the same set of search engine perspectives, there it comes, "help" flapping its wide wings in the form of meta-search engines. To Understand the Success of Website Ranking Time is a factorTo obtain positive results is not very fast to achieve. It always takes time to reach a good ranking on search engines since there are millions of web pages to be indexed in their databases. Link Swapping - How to Win the Website Marketing Game in 3 Easy Steps If you are a webmaster, chances are one of your main concerns is the ranking of your website with the major search engines. Since you are concerned with this, you are probably involved in acquiring links to your websites on the Internet to further increase the link popularity or your site. PageRank for Websites: Is There More to the Web? Google's PageRank has been around for years, and in the opinions of a lot of e-business owners, it can make or break a site. Lately, with Google's fingers in every pie, it seems important to remind everyone that there is more to a website than just PageRank. Get A Top Position In Google In Three Days! So how do you get a top listing in Google and how do you get into Google quickly.Lets begin with the latter. Attack Smaller Searches To Get The Big Ones! Searching online can not only be fun, but you sometimes need to be downright inventive.For those of you who have been searching online for years now, you've probably adapted ways & techniques to find what you are looking for quickly. Google Wireless - Search Away From Home For so many web surfers, it's almost automatic to type Google.com in to our address bar when we want to search. How to Increase Alexa Ranking of Your Website Alexa toolbar also useful to Browse expired websites database. Many times when we visit any website we got error message that website is not available. King + Queen = Royal Success Ever wonder how or why your competitor gets better search engine rankings than you do? Does he know something you don't? Well, maybe he actually does?And that's where I come in. I'm here to unveil the secret tricks of the trade that may be giving your competitor that much-needed edge in search engine rankings and to show you how you can reclaim your position without skipping a beat. Use Search Engines For A Guaranteed Web Site Promotion For your web site to succeed, you must use is search engines optimization. Web sites definitely need top rankings in major search engines such as Google, Yahoo!, AOL, and MSN. Creating A Search Engine Copywriting Plan Search engine copywriting has become an extremely important part of the overall search engine optimization process. However, in addition, search engine copywriting has developed into a misunderstood craft. Google Local Search And The Impact On Natural Optimization With the advent of Google Local, a service that helps Web users find local businesses by typing in a search term and a city name, many questions arise concerning its impact on Natural Optimization.Google Local tracks down local stores and businesses by searching billions of pages across the Web, and then cross-checking these findings with Yellow Pages information to locate the local resources Web users wish to access. HTML and Search Engine Optimization - What You Dont Know Can Kill You When it comes to search engine optimization there is a lot of information available, some accurate, some not. If you really want to know what is going on regarding your website and how to best optimize it for good results with the search engines, you need to do some SEO research. Were You Bamboozled by Google? It's still happening. "Florida," "Boston," "Ginger," and "Brandy" are just a few of the many Google updates that have hit within the last few months. Good Things Come to Those Who Wait (and Other Analogies and Cliché's for SEO) We've all heard that familiar expression, "Good things come to those who wait". Whether you're waiting for your Heinz ketchup to pour out onto your burger (remember those commercials?), waiting for Christmas day to open your gifts, waiting for summer vacation to be let out of school, or waiting in line at the DMV? well, maybe not the DMV, good things will come if you simply allow them to come in their own time. Attack Of The Killer Google Zombies! Don't share this with people of a nervous disposition because I really can't restrain myself any longer.Picture the scene if you will. Search Engine Spiders Lost Without Guidance - Post This Sign! The robots.txt file is an exclusion standard required by all web crawlers/robots to tell them what files and directories that you want them to stay OUT of on your site. A Simple White Hat Technique To Get Indexed By Google Everybody knows that getting indexed in Google is getting more and more difficult each day and every body is looking for that edge over the competition.Most "white hat" SEO's frown upon methods like cloaking, blog and ping and other such "black hat" techniques and never had any special technique that they could use to help get their pages indexed better. Why is Search Engine Optimisation Expensive? Many of our customers (http://www.internet-marketing-australia. 10 Steps To Higher Search Engine Positioning There is perhaps no more level playing field in business than the Internet. It is this fact that has created millionaires from paupers.
|
| Home | Site Map |
|
| © 2008 | |
