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| Webmaster Resources: Search Engine Optimization Information | |
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10 Quick Ways To Kick-Start Your Profit Pulling Keywords
First, you must realize that targeting the right keywords or phrases is the 'key' to making any kind of profit from your site. Choosing the 'right' keywords (the exact keyword or phrase surfers type into the search engines to find your site or product) can make or break your online venture. How do you find these profitable keywords? One simple way to do this is to just type your 'keyword' into the different search engines - then take note of the number of paid adverts listed for your keyword. If there are no paid adverts -- chances are high that your keyword is not a paying keyword. Perhaps, a more exact way is to use Wordtracker or Overture.com, they will give you the numbers of searches made last month for that keyword, along with a whole list of variations on that keyword or phrase. Overture will also give you a list of who's bidding on the keyword and how much they're willing to pay for traffic to that keyword. Getting a high ranking (at least on the first or second page) for a paying 'keyword' in one of the top search engines like Google, Msn, or Yahoo can set up a nice revenue stream on your site. It can mean a lot to your site's bottom line. So try these 10 quick ways to 'kick-start' your keywords: 1. PPC - Pay per click, this is the ultimate kick-start method but you must know what you're doing! Paying for traffic or hits to your targeted keywords is probably the best and fastest way to kick-start your keywords. Use Google adwords or programs like overture.com to bid on clicks to your keywords or keyword phrases. In PayPerClick marketing, many marketers target 'every' keyword for the product they are selling, including misspelled words and phrases. They may then narrow down their list to only the 'keywords' with a high conversion rate, how many hits it takes to get a sale. One sale in 10 clicks and you could be on easy street. One sale in 1000 clicks and you're probably on your way to the poorer side of town! In other words, you could lose a ton of money if you're not careful or prudent. Do some serious research before you jump into this arena. Recommended reading would probably start with Google Cash by Chris Carpenter. 2. Anchor text it to death! Especially if you're targeting Google traffic, you must have your keyword or phrase placed in a many on-site and off-site 'anchor text links' that you can possibly get. Anchor text in an url link is as follows: This is your anchor text! Off-page factors are very important to Google which ranks sites from PR0 to PR10; the number of 'anchor text' links with your particular keyword coming from high PR sites is extremely important -- the more high PR links you have, the higher the ranking for your keyword or site will be. Some savvy marketers have found that it might be more cost effective to buy 'keyword links' on high PR Sites for your targeted keywords rather than shelling out money over and over again for the PPC campaigns. One time or yearly purchase of certain high profit pulling keyword links that place your site or selling page at #1 on SERPs (search engine results pages). A #1 spot on Google for a high paying keyword that can keep paying for years is worth its weight in gold. Notice the large number of 'moans and groans' whenever a major shift in Google's rankings occurs i.e. as in the Florida update. If you're targeting Yahoo, make sure you repeat your keyword often, and at the top of your web copy page. Place it in your 'alt text' in your website's images. But be careful, don't keyword spam by repeating it hundreds of times on your web page. 3. Plug it into your existing site. Professional marketers, plug in their keywords into their existing sites by placing links on all or numerous pages on their sites. Some use a resource table at the bottom of each page, then when a new resource (keyword) comes along, they just update and plug in this new link. Do a little homework, and check out how some major SEO sites have this column of resources (keywords) listed on all their pages -- thus, providing a large number of internal links to their keywords -- directing or tunneling PR towards their most profitable keywords. 4. Place your anchor text link in your blogs. If you're a prudent marketer you will have already turned some of your site's normal offerings into blogs and rss feeds. Example, if you have an existing ezine or newsletter, place an online version into a blog. If you regularly do company updates, news releases -- place these into a blog and rss feed. 5. Likewise, you can start a series of blogs on your keyword or subject matter. It has meant an overall increase in traffic and rankings to my sites and perhaps more importantly the 'spider activity' has gone from almost nil to a daily infestation. Regularly 'ping' your posts by using sites like my.yahoo.com, this will get your keywords spidered and indexed more quickly. 6. Place your anchor text links on marketing forums or on forums related to your keyword's subject. Forums are a great way to kick-start any keywords that you are targeting. The traffic is great and most of these forums are spidered daily. 7. Place your anchor text keywords on a high profile site. If you can get your keyword links on some 'major players', sites which have over a million links or more, do it! I have noticed my site is spidered more frequently and by different robots after getting my links on sites like buzzle.com and addme.com, it probably won't hurt your Google PR ranking either! 8. Place your anchor text keywords on high profile blogs. Again, don't keyword spam but try and build strategic relationships with top bloggers in your 'keyword' subject area. Then the mutual exchanging of links will fall into the natural scheme of things. 9. Write articles around your keyword topic, and submit them to ezine directories like ezinearticles.com and goarticles.com. Many marketers suggest you NOT use your keyword in the Title or Body of your article! Place it instead in the anchor text link in your resource box. Reasoning behind this, your article may be picked up by some major sites with High PR rankings or ratings -- if you have the same article on your site -- you will lose traffic to these major competitors. So you have to be a bit sneaky and carefully funnel traffic to your keyword from the search engines. 10. Start a viral 'keyword product'. Many professional marketers also place their keywords into a 'viral' product of some kind: a free brandable ebook, free reports, mini-courses, or tutorials that can be used and passed around freely. So next time, don't just place a keyword on your site and wait for something to happen, instead, take a more pro-active role by trying these 10 methods of kick-starting your keywords and you will immediately see results. They do work and the proof is just waiting your next move... To learn more about Google Adsense, Adwords and PayPerClick Marketing: Google Cash File Copyright © 2005 Titus Hoskins of http://www.bizwaremagic.com This article may be freely distributed if this resource box stays attached.
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