| |
|
|
| Webmaster Resources: Search Engine Optimization Information | |
|
|
|
Link Building: To Link, or Not to Link, That is the Question
Lately, there have been a lot of heated discussions regarding link building. Is it ethical to create a link building campaign? Does Google or any other search engine penalize for "link farms" (a bunch of non-related links created for the SOLE purpose of increasing search engine ratings)? Is the "link building era" over? Link Farms Many webmasters claim that Google penalizes websites for link farms. If this is so, why are a link farm sites that have a page rank of 5 on their link farm page? Let me give you an example, go to Google.com, type in any popular keyword(s) and append the word "links" to it. For example, "ABCD Links." Notice you'll get tones of websites that are linking to unrelated sites, but still have a great PR. I do not encourage link farming in any way or form, but building valuable partnerships is something I do encourage. If you're a jewelry site and you're exchanging links with an antiques site, I think this is a great thing. It's very possible that someone searching for jewelry may have an interest in antiques. I own a few sites and the hits I receive from partially related sites are phenomenal. Most of my websites are targeted towards webmasters so I receive hits from all sorts of sites. Remember, many webmasters claim to know the truth regarding search engine algorithms, but no one knows the EXACT TRUTH except the programmers at the search engines. Webmasters may have been penalized in the past for link farms and doorway pages (pages created around certain keywords for the sole purpose of redirecting surfers to the main page), but who's to say why some HAVEN'T been penalized. Who Should I Create Link Partnerships With? 1. Create link partnerships with sites related to your site. 2. Create link partnerships with sites that have an audience that may be interested in your products 3. Exchange homepage links with websites that fit in your genre. You'll receive a link on a page with a good ranking and you'll get quality, targeted hits. How Do You Find Link Partners? 1. Signup with an automated links management provider that organizes your links and helps find link partners. Automated tools are the best because they help you save time. Uploading and downloading your pages for every link exchange can be a huge pain and very time consuming. Automated tools are NOT link farms because they give you complete control of who you exchange links with. If a member exchanges links with every website, he/she might be abusing the tool. If a member uses the tool responsibly, it can be very effective. 2. This is a great little exercise I would recommend to anyone. a. Write down 20 search terms pertaining to your website b. Go to http://www.google.com and type in a search term written in step A c. Contact as many websites as possible listed under that search term and ask them to exchange inner page or homepage links with you. If they're NOT interested, ask whether they would be interested in selling advertising space. If your website is fairly new, you may want to ask sites for advertising prices. Free hits are the best hits but sometimes you might have to go the extra lap and pay for service. I wouldn't recommend spending over $100 / month for advertising UNLESS it's a high traffic site with your site audience. The best deals are the ones that offer $10-25 / month. There are sites out there that will sell SUPER cheap advertising, and others that charge an arm and a leg. EVERYONE gets rejected sometime or another so keep your head up and keep moving along! The internet is comprised of Billions of websites. If you're rejected 500 times, you still have MANY business opportunities left! This is a continuous job so set aside time every week to do this. If you don't have time for this, then you don't have time to make money. 3. Hire a link building firm (this can be quite expensive but if you have money, its minimal work for you) PageRank Pagerank is a great tool but don't use it as your ONLY measurement for success. I can't explain everything about pagerank but a good explanation is given at http://www.google-watch.org/pagerank.html. Conclusion In conclusion, link building is not only for increasing link partners and search engine rankings, it's also used to create partnerships and establish profitable relationships with other webmasters. Link building is a tedious process, but one of the best for getting free (sometimes not), targeted hits from other websites. Vik Tailor is the owner of http://www.linkexchanged.com and http://www.buyadvertisingonline.com. He has been in the online advertising industry for over 4-5 years and has extensive online marketing knowledge.
Add to these social bookmarking sites: 
MORE RESOURCES:
SEO - Google News |
|
|
|
RELATED ARTICLES
Search Warrant So, you've just paid £300 - £10,000 for a new web site to be designed 'registered your URL' and now it's sitting on the World Wide Web. All your new stationery and Business Cards give the Web Site address quite clearly. An Introduction to Google Sitemaps .. How to Boost Your Traffic and Profits with Content! Are you aware of how vitally important and valuable CONTENT is to your online business? In fact, content can do more to build your business and profits than just about any other resource or service available.Following is a list of 5 key ways that content can help build your traffic, subscribers, and customers starting today!. Search Engine Marketing Simplified All the great efforts made for making your own site, goes in vain when your site doesn't bring you business. The reasons can be anything right from less traffic, to less page-per-views, or lesser PageRank. Google: The Ultimate Web Writer's Style Guide Indulge me for a moment.Forget that Google is a search engine. How to Get a Website Indexed Fast Get Indexed FastWhat does getting indexed mean?The search engines keep a cache of every web page in their index.In English, this means: The search engines make a copy of every web page they visit and put in their records? ummm, I think that's what I mean. What are the Benefits Of Submitting To Directories? Increasing your web traffic and rank in search engines is probably one of your major goals, at least as far as your online business is concerned. One great way to increase your traffic and weight in the search engines is to submit to directories. Google Page Rank - Important Or Just Another Number? In my last newsletter I wrote about how your websites Alexa rating is not actually that important to the success of your online business. In this issue, I want to look at another popular statistic - Google Page Rank - and ask a similar question - is it that important?First a quick overview as to what the Google Page Rank actually is. How to REALLY Profit from SEO I want to give you a few more things to think about as you excel and grow in the craft of search engine marketing. If you are anything like me, you were hooked the first time you really made a difference to someone else's success. A Way for Search Engines to Improve Wouldn't it be nice if the search engines could comprehend our impressions of search results and adjust their databases accordingly? Properly optimized web pages would show up well in contextual searches and be rewarded with favorable reviews and listings. Pages which were spam or which had content that did not properly match the query would get negative responses and be pushed down in the search results. How to Prevent Duplicate Content with Effective Use of the Robots.txt and Robots Meta Tag Duplicate content is one of the problems that we regularly come across as part of the search engine optimization services we offer. If the search engines determine your site contains similar content, this may result in penalties and even exclusion from the search engines. Search Engine Position Report Since search engines are the first stop for people on the Internet looking for goods or services, the position your website appears in search results is an important factor. If your URL shows up far down the results list, the chances of the consumer never finding you increase incrementally. Its Not Just All About Google Anymore Those webmasters that stick to the old ways and focus entirely on Google are missing out on a lot of search traffic these days if they are not also well ranked by Yahoo and MSN.For the first few months after Yahoo decided to go their own way with natural search (and MSN decided to get serious about the search business), the search results provided by those two could only be described as bizarre. Using Blogs for SEO Why Start A Blog?I knew about blogging and blogs for years before I actually started my first blog.. Link Popularity In today scenario when we talk about Search Engine Optimization, we also talk about one of the most important aspect of SEO, which is Link Building. But there are different types, aspects and limitations of Link Building, which would be discussed now under1. Whats All This Hype About Links? What's all the talk about links we hear about? Reciprocal links? Non-reciprocal links? Targeted links? Link Popularity? I need links. You should have links. Increase Your Page Rank Through SEO Search Engine Optimization (SEO) must be considered a process and over time you can build your ranking and traffic.Remember, "Rome wasn't built in a day. Meta Tags Help Optimize Your Web Site Rankings Are you working on getting your web site up onto the internet?There are a few different elements you need to think about when first putting up your new web site. Starting with the basics and building from there is the best way to go. Torpedo and Sink the Ship SS Search Engine Ranking I was recently contacted by one of my best clients who asked me what I thought of his decision to make a major change to one of his highly ranked pages. His initial concern was that visitor sales conversion ratio was low. Link Building for Hilltop Hilltop is one of the major concepts underpinning Google's search algorithm, yet its workings and implications are often misunderstood.After the infamous Florida Update, many webmasters were aghast as their rankings plummeted; and again, when the mysterious "sandbox" was implemented, some webmasters could not get a Web site to rank well, period.
|
| Home | Site Map |
|
| © 2008 | |
