| |
|
|
| Webmaster Resources: Search Engine Optimization Information | |
|
|
|
What is Your Sales Message?
So you built a website, you have a product, but it's not selling. What's your sales message? Does your site scream out to potential customers "BUY ME!!" or does it simply say "Hi, we're here, we have a product, if you want one...well you could buy it here...or go...YUCK! Let's look at a simple way of changing that perspective of using a call to action. Dr. Jerry Teplitz in one of his lessons at a place I will call IBI. You can look at it as the Free Enterprise Forum through IBI Global, located at IBI GLOBAL described people's reading habits when reading a webpage as that of looking at a large capital letter "Z". Within that letter "Z" are about 5-6 action points or calls to action. At least there should be. Upper left...Subscribe to our newsletter...upper right...BUY our PRODUCT...middle of the page...did you know this?...lower left...join our mailing list...lower right...BUY MORE PRODUCTS. Question is, does your web page do this? If not, it should. Why? What if I told you that by doing this one simple thing, that you could increase your revenue from your website by as much as 30%! Would you do it then? If you were making $0.00 and you could increase that by 30% I think you might. Or if you were making $1,000.00 per month and you could increase that to $1,300.00 per month..or more. It keeps going up. Best part is 30% is not the limit of the increase. It goes up exponentially. Granted this will not do it alone. You still need traffic coming that is searching for your product, or your service, and you need an attractive price point to deliver them to your shopping cart. However, this will increase their stay time on your website, and the longer people are there, the more apt they are to buy. This is a proven fact. Language is key to everything in sales. Positioning of the product, size of images, attractiveness of the image/box, the way you ask someone to buy. The way that you "close" the sale. Don't be afraid to ask for the business. Ask for it directly. Offer incentives to customers. Offer a money-back guarantee. All of these things instill confidence in your being the best alternative and make sure that you communicate that they'd be foolish to do business with anyone else but you. You can be direct in that language "You'd be foolish to buy a product similar to this one". Or you could say "If I were you, I'd think twice about purchasing a "similar" product. You figure out what works for your buying public, but make the message clear. You want the business, you're willing to do just about anything to get the business, but you're the best deal going. Once you have done that, your sales will increase. Make the message clear, position the product calls to action on your webpages in obvious places and then hire a firm like DocMurdock.com to optimize your website and expose it to your target market with traffic looking to purchase your product or service. Nothing like having a website for auto parts and the visitors who show up are looking for candy and don't buy anything. I can help you change that. So don't waste your time and your money. Come to someone who will work with you, examine your expectations, ensure they're realistic for your website, and help you with consulting for offline as well as online marketing. After all, just because you built the building, filled it with goods and hung out the sign that says "OPEN FOR BUSINESS" doesn't mean people will flock in and buy. You still have to market to them, and give them a reason to purchase from nobody else but you. See you on the web. Michael Murdock, CEO Michael Murdock former Macintosh Systems Engineer for PIXAR, and Systems Engineer at SUN Microsystems brings his expertise of the web to SEO. He's been doing this for more than 8 years and helped many companies gain prominence on the Internet Search Engines. He can be found at http://www.docmurdock.com
Add to these social bookmarking sites: 
MORE RESOURCES:
Guaranteed Search Engine Optimization (SEO) Services by UniSoft ... - NewDesignWorld (press release)
SEO - Google News |
|
|
|
RELATED ARTICLES
Copywriters: Make Friends with Search Engine Optimization I don't know about you, but I felt a lot of internal resistance when it was first suggested to me that I write 'for' the search engines. Years of training and habit, and a lot of pride, turned me against the idea of adjusting or changing my copy to suit 'spiders'. Optimum SEO Keyword Density - A Real-Life Case Study So you've built your website, you know what keywords you want to target (i.e. Google Sitemaps: 7 Benefits You Cant Ignore Google Sitemaps enables Webmasters to Directly Alert Google to Changes and Additions on a Website and that's just one of 7 Benefits.Telling search engines about new pages or new websites use to be what the submission process was all about. Google Love - Five Top Tips To Make Google Love Your Site 1. Google love . SEO Help: Dont Try to Fool the Search Engines Writing articles is all the rage these days on the web. Or should I say getting other people to write articles for you, joining membership sites that provide "private label" rights -- that is all the rage. SEO Expert Guide - Keyword Analysis (part 3/10) If you imagine that building an optimized site is like cooking a meal, then keywords are the essential ingredients. Would you attempt to cook a complex new dish without first referring to a recipe? Would you start before you had all the ingredients available and properly prepared?In our analogy, key words are your ingredients and the rest of the guide (after this part) is your recipe. How to Avoid the Google Duplicate Content Filter? More and more webmasters are building websites with publicly available content (data feeds, news feeds, articles). This results in websites with duplicate content on the Internet. Google Page Rank - Important Or Just Another Number? In my last newsletter I wrote about how your websites Alexa rating is not actually that important to the success of your online business. In this issue, I want to look at another popular statistic - Google Page Rank - and ask a similar question - is it that important?First a quick overview as to what the Google Page Rank actually is. Searching The Internet Without Search Engines The World Wide Web contains more than ten million websites with thousands more being added daily from all over the world, and search engines are tasked with presenting the most relevant pages based on the search criteria entered. Finding a large and popular site like www. Why Search Engine Traffic Should be Your Top Priority Most Internet marketing methods are risky and many will not have any affect on traffic to a web site. Some online marketers will sell you anything from banner impressions, to mass email campaigns (spam), to popup ads. What is The Google Sandbox Effect? In the age of fair competition you may find it hard to believe that a search engine may hinder the appearance of a new website. This is what is currently believed to be happening on more web servers today. How I Suddenly Stumbled Onto No.1 In Google and Yahoo Without Search Engine Optimization - So What? Sometimes, the search engines act really strange. And this story will prove how I've got top positions (80% on no. Link Building - The Waiting Game Link building is a waiting game. Many clients have asked me why they do not see changes in traffic or ranking before a month goes by. Can Google Really Deliver Country Specific Searching? This is a serious matter, can Google really deliver top quality search results for other countries? The answer so far is "sort of". In this article I will use Canada as an example of the quality or lack of thereof, that is delivered by Google's search results. The Importance of Correct HTML Syntax in Search Engine Positoning There is a lot of competition to get good spots in the search engines. Proper html syntax and a clean code will help toward better positoning. Yahoo!/Overture Site Match: A License To Steal Unless you've been living in a cave somewhere, I'm sure you've heard by now, Overture now offers the Yahoo! Search Inclusion under its own branded name--Site Match.According to the page info from Overture, submitting your site to individual search engines is expensive and time-consuming. 9 Steps to Getting Better Search Engine Rankings You finally have a website and you are ready to sit back and let the visitors start rolling in. How does that saying go? "If you build it they will come. SEO #1: Choosing THE Keywords to Optimize for This is the first lesson out of 6 that teaches you the most important elements of search engine optimization. You should read one of these 6 courses EVERY day so that you can have enough time to "digest" all the information and put them to the test. Adding City Names At The End Of Your Keywords Can Bring You More Profits In recent times, I have been closely studying keywords that have famous city names at the end of them and what I have discovered is nothing short of amazing. My research started off with pay-per-click ads. Google vs. Yahoo -- How To Rank High On Each One Google likes incoming links, especially links from high-ranking, on-topic pages that include keywords in the link text. Google doesn't like over-optimized, high keyword densities and over use of keywords in headings, etc.
|
| Home | Site Map |
|
| © 2008 | |
