| |
|
|
| Webmaster Resources: Search Engine Optimization Information | |
|
|
|
9 Ways to Keep Google Happy
A recent Google patent application has the SEO community buzzing. At a bare minimum this document reveals the direction Google is taking its future search criteria. Changes in the way Google will be evaluating pages for search rankings are intended to address two major problems: - Search engine spam, and - Ensuring that "fresh" documents score higher than "stale" ones Here is a summary of some of the general principles outlined in the document. Most SEO specialists agree these are reasonable principles, and it is only a matter of time before they are adopted. 1. Anchor text of links is still very important. Focus on your anchor text. It should contain your most important keyword. 2. Google expects that anchor texts will vary. A lot of identical anchor text suggests an "unnatural" linking pattern. Anchor texts should vary, but contain related phrases. 3. Google will record when specific links were first discovered, and watch how they change over time. Links with a long life span are considered more valuable than links with a short life span. This adds support to the link delay theory -- that links do not start "counting" until they have been in place for a few months. So get working on those links right now, but don't expect immediate gratification from Google. 4. If a new website gets a flood of new inbound links, this will be an indicator of possible spam activity. Links should be introduced gradually and according to a consistent pattern. 5. Google acknowledges that there may be link "spikes", and so an influx of new links will be interpreted as legitimate if some of the links are from "authoritative" sites. Go after links from authoritative sites. 6. If a stale webpage continues to receive new incoming links, it will be considered fresh. Keep adding links pointing to important pages. 7. Links from fresh pages will in some cases be more valuable than links from "stale" or old pages that have not been recently updated. Get links from pages that are active. If you have high value links from important sites, develop a strategy for keeping those links fresh. 8. Google places more value on a site where link growth remains constant and slow. Slow and steady wins the race. Keep getting those links. 9. Pages with many inbound links will require proportionately more new links in order to remain fresh. The assumption is that the more links a page has, the more it should be getting in the future. Otherwise it starts slipping into the "stale" category. Focus more attention on your most important pages. Regardless of whether of not Google implements all of these criteria, the general direction is clear. More importantly, these points make good SEO sense, and provide a very good place to start when planning a link strategy. Rick Hendershot publishes the Linknet Network, a group of websites and blogs that offer web owners advertising and link promotion opportunities.
Add to these social bookmarking sites: 
MORE RESOURCES:
Google News |
|
|
|
RELATED ARTICLES
Buzzwords vs Effective SEO Keywords Ever see a website that seems to speak a foreign language.. Ten Steps To A Well Optimized Website - Step 3: Site Structure Welcome to part three in this search engine positioning series. Last week we discussed the importance and considerations that much be made while creating the content that will provide the highest ROI for your optimization efforts. The Smart Way To Get Listed On Google! So you want to get listed on Google? And you want a GOOD listing on Google? "But my website is not popular and is too new to be noticed by Google," you say?Well, I have a solution to your problem.There are couple ways to get listed on Google. Building Link Popularity with Topical Articles One of the important factors in ranking high in search engine results is link popularity. It is not enough to just have the best website in the world--other sites have to point back to you. Does Google Hire Mad Scientists? Online search giant, Google, often tests the waters for new services by rolling out a "beta" (first) version of an idea to gauge public reaction.By employing this strategy, it's easy to imagine a building full of creative, "mad scientist" types cooking up the latest and greatest online gizmos. Winning the Search Engine Wars! Creating and building effective Search Engine marketing campaigns is like trying to nail jello to the wall! The challenge can be daunting to many, requiring very specialized knowledge of process that must be blended with unique and disparate technology. Here is some insight gained from years of experience providing these services to clients. The Budget Webmaster's 6 Step Guide to Improving Existing Rankings in Google The Budget Webmaster's 6 Step Guide to Improving Existing Rankings in GoogleYou know the scenario. You get an occasional click from Google for a certain keyword. Search Engine Marketing 101 For Corporate Sites When most people want to find something on the web, they use a search engine. Millions of searches are conducted every day on search engines such as: google. A Play In The Sandbox Is Necessary There has been a good deal written about the Google 'sandbox' effect, as it's known. It has been taking up a lot of forum and article space over the last few months. Promoting Home Business: Tips to Increase Web Site Sales You've selected an appropriate Online Business Opportunity. That is not ALL!To run a successful online ecommerce Home business, getting the targetted users to visit your site and converting them into customers is the first and foremost thing. Taking Advantage of Googles Sandbox Effect Most new sites submitted to Google (at least within the last year or so) encounter a peculiar phenomenon known as the "sandbox effect" within about 2 weeks to one month after appearing in the index. Sites may very well rank relatively high in the index at first if the keywords associated with the site are not highly saturated. Are Your SEO Efforts Going To Waste? Search engine optimization (SEO) is a long and complicated process that can be highly rewarding if done correctly. SEO is not a waste of time, but can be if your site doesn't appeal to visitors or function properly. Twelve Steps to Higher Search Engine Placement Recent studies suggest that more than 80% of new visitors to any web site get there as a result of a search engine query. If this study is to believed, it certainly suggests that working to get high rankings in the search engines might be the most effective thing you can do to bring traffic to your site. 10 Easy Steps to Boost Your Search Engine Rankings! In order that someone finds your website and buys your product on the Internet it is essential to make it known to the world. So the first thing you do is to submit to search engines. SEO #1: Choosing THE Keywords to Optimize for This is the first lesson out of 6 that teaches you the most important elements of search engine optimization. You should read one of these 6 courses EVERY day so that you can have enough time to "digest" all the information and put them to the test. The Matrix Help For Keyphrase Analysis Keyword analysis is a major part of search engine marketing. Choose the right key phrase,check the market and calculate the ROI in terms of time and money. SEO Hints and Tips and Free SEO Tools Do you realize that if you manage your website, SEO tools, and pay-per-click tools, you can literally have as many leads as you want from your website? I assume that a website should convert approximately 5% of the viewers to doers, taking some kind of action that you want them to take. So, all we have to do is make sure the website does convert viewers to doers, and then we make sure we've got the right amount of traffic arriving at the website. The Need of Popularity In very simple words, the link popularity of your site means the amount of links coming to you from another sites. Every major search engine heavily weighs the link popularity of sites when ranking sites. SEO Deadly Sins - Mistakes That Hurt Web Page Ranking The following are a list of mistakes can ensure that your site maintains a low ranking with the search engines. Avoid at all costs. Keyword Research Made Simple! Keyword Research is the first task in optimizing your web site and pay-per-click campaign. Here you need to know what keywords your target group is using.
|
| Home | Site Map |
|
| © 2008 | |
