| |
|
|
| Webmaster Resources: Search Engine Optimization Information | |
|
|
|
Search Engines Are Doomed to Fail
A very provocative title, isn't it? Based on the latest news it is not far from the truth. Over the years the search engines were the target number one on the hunt for visitors and traffic to millions of web sites. In an attempt to keep the search results accurate and still delivering what the user is actually looking for, search engines cracked down on spammers and other sneaky web masters who wanted to beat the system with some very innovative tricks. Not only did these tricky web masters skew the search results, they also forced the search engines into some drastic measures that were not very effective and many innocent bystanders found themselves as a victim of this. From one day to the other many web masters watched their 200+ pages web site completely vanished from the index. Not a trace left of a once high ranked web site. How could this happen? Like no other media, search engines are pressed to deliver the most accurate and recent information available at any point in time. This means that their robots have to crawl more web pages in a shorter period of time. To fight spammers they introduced some smart code that will detect fraudulent web masters and ban their web sites from their index. This saves time, because they don't have to revisit this site ever. However, there's a huge catch. Web pages that look perfectly normal to the human eye will be wrongfully flagged as an attempt to trick the robots. We all know how successful computers are to mimic the human brain. This might be possible in the future, but for now this is wishful thinking. Until then more and more innocent web masters will fall victim of a questionable practice, which by the way didn't improve the quality of the search results. This whole game was created by web masters who wanted to achieve top rankings in record time and search engines who didn't like this at all. They declared war on these web masters and that's why we are facing a major problem with search engines today. To make matters worst. This is not the only problem every web master has to be aware of this days. Did you notice that the search results page of every major search engine looks more and more like a billboard ad? Ever since they realized that web masters are willing to pay for top listings, they increased the space of their sponsored ads. Google places them on the top and right, Yahoo on the top, right and bottom side of their results page. Sooner or later the majority of the search results will be paid inclusions, which completely contradicts the original intent of the search engines, accurate results. Don't get me wrong, search engines will always be a part of the internet and they will play a vital role in accessing the information. However I don't think that they will remain the gatekeeper of the global information transfer. Both Google and Yahoo build their success on this assumption. Meanwhile I will continue to build my own network that will provide a constant flow of traffic, with or without the search engines. And that my friend is the only way to go. Sincerely, Peter Dobler is a 20+ year veteran in the IT business. He is an active Real Estate Investor and a successful Internet business owner. Learn the magic words that will make consumers spend like crazy at http://www.the22secrethotbuttons.com or send a blank email to mailto:pdobler@getresponse.com
Add to these social bookmarking sites: 
MORE RESOURCES:
Google News |
|
|
|
RELATED ARTICLES
Do Not Drop Your Web Site Off the Search Engine Cliff If you've been feeling like Tom Cruise climbing up the side of some remote jagged mountain in the blazing hot sun and concerned you're facing "mission impossible", chances are you own a web site.Adding to the intense thrill of web site ownership are keyword comparisons and bidding for good keyword positions in search engines. Understanding Googles Algorithm What is the Google Algorithm?An algorithm is a mathematical equation that uses certain information from your website in order to define its rankings. If you're looking for a printout of the specific equation Google uses to rank sites and how much each factor is weighed, this is not the place to get it. Keywords, Ranking, & Search Engine Optimization Fun I am a Search Engine Optimization newbie. I have read a little on various forums, browsed a few articles, and read through The Affiliate Masters Course (Ken Evoy) a couple of times. Are You Hung-Up on Page Rank and Back Links? It's unfortunate that many website owners are so hung-up on Page Rank, they'll rarely if ever, link to a site with a page rank lower than their own.I'm frequently approached by other website owners who it's clear want to exchange links with one of my websites for no other reason than its Page Rank and so they can get more back links to their own website. SEO #5: Analyzing the Top Ranked Website on Google Yesterday you should have read the forth course out of 6 courses that will help you get a TOP rank in the search engines and get EXPLOSIVE LASER TARGETED TRAFFIC for Free. Today we move on to course #5 and study analyzing the Top Ranked Website on Google. HTML Title Tags Dictate Your Rankings There are a lot of things in Search Engine Optimization when done to your site that can increase you rankings. But one aspect that always comes up and that always affects your rankings in a huge way is altering the title tag. Optimizing For Visitors Not Search Engines Most people feel that optimizing is to target the search engines alone. In my opinion, this is not the only case. What Is Search Engine Optimization And Why Do I Need It? Purchasing web design service is confusing with all of the different buzz words floating around. In an earlier article I discussed the differences between custom web design and web design based on templates. Is Something Missing From Your Keywords Research? (Part 1) As you may already know, keywords are an essential part of search engine optimization (SEO). And the usual approach recommended to finding the right keywords to target with one's site involves the ideas of demand, supply and KEI (and/or CID). Googles New SEO Rules Google has recently made some pretty significant changes in its ranking algorithm. The latest update, dubbed by Google forum users as "Allegra", has left some web sites in the dust and catapulted others to top positions. Screwed: Is this an inevitability in the SEO World? By about 2pm everyday, each of my team members has spoken to a good handful of clients and potential clients who have been speaking with other SEO firms. This an absolutely wonderful thing to see, as in the past in our industry, not enough of our consumers were questioning what they were purchasing. What is Google Talk ? The advent of Internet has affected lives of almost the entire world and websites, e-mails and chating on net none need any introduction even for young kids. There is an outpour of websites throughout the Internet all offering numerous services to attract the potential visitors online. Search Engine Optimization SEO Made Easy SEO is a never ending battle! So is SEO over-rated? I don't think it is. Some say that Google's automated PageRank? system and Alexa's Traffic Rank system are losing ground. Search Engines - The Dominant Factor Let's face facts - Search engines are starting to rule and dominate the way people advertise their products and services.Gone are the days of low-cost, no-cost advertising. Increase Your Page Rank Through SEO Search Engine Optimization (SEO) must be considered a process and over time you can build your ranking and traffic.Remember, "Rome wasn't built in a day. Search Engine Monopoly Ever wondered how one search engine is dominating the entire web. In any business, you have so much stiff competition. Playing By Googles Rules As the undisputable leader in search engines, Google places a very high importance on the quality and relevancy of its search results, especially now that the company is public. The know that in order to keep the shareholders and users of the engine happy, the quality of returned results are extremely important. Search Engine Optimization Strategies Guaranteed to Skyrocket your Rankings The point of optimizing your website is so that you will get ranked higher in the search engines and receive more visitors to your site. As a result, you will increase sales and revenue. Beyond Hits! Your Website visitor reports are a goldmine of information. If you don't review these on a regular basis, you can't fully evaluate the return on your Web investment. Whats All This Hype About Links? What's all the talk about links we hear about? Reciprocal links? Non-reciprocal links? Targeted links? Link Popularity? I need links. You should have links.
|
| Home | Site Map |
|
| © 2008 | |
