Harmony Hollow Software Special web hosting offer - LIMITED TIME ONLY


How To Avoid These Ten Costly Search Engine Mistakes


If you have a website then you already know the importance of traffic. Traffic is to Internet marketing as location is to real estate. It's the only thing that really matters. If you cannot generate targeted visitors to your site, you will not make any sales.

Usually the owner or designer of the website is the person designated to drive traffic to the site. The chief ingredient in generating traffic is the search engine. Of coarse, you can use advertising, but it's going to cost you. Using the search engines to generate targeted (interested in your product) traffic is the least expensive method known.

Unfortunately, many website owners do not understand the importance of search engine visibility, which leads to traffic. They place more importance on producing a "pretty" website. Not that this is bad, but it is really secondary to search engine placement. Hopefully, the following list of common mistakes, made by many website owners, will help you generate more targeted traffic to your site...after all, isn't that what you want.

1. Not using keywords effectively.
This is probably one of the most critical area of site design. Choose the right keywords and potential customers will find your site. Use the wrong ones and your site will see little, if any, traffic.

2. Repeating the same keywords.
When you use the same keywords over and over again (called keyword stacking) the search engines may downgrade (or skip) the page or site.

3. Robbing pages from other websites.
How many times have you heard or read that "this is the Internet and it's ok" to steal icons and text from websites to use on your site. Don't do it. Its one thing to learn from others who have been there and another to outright copy their work. The search engines are very smart and usually detect page duplication. They may even prevent you from ever being listed by them.

4. Using keywords that are not related to your website.
Many unethical website owners try to gain search engine visibility by using keywords that have nothing at all to do with their website. They place unrelated keywords in a page (such as "sex", the name of a known celebrity, the hot search topic of the day, etc.) inside a meta tag for a page. The keyword doesn't have anything to do with the page topic. However, since the keyword is popular, they think this will boost their visibility. This technique is considered spam by the search engines and may cause the page (or sometimes the whole site) to be removed from the search engine listing.

5. Keyword stuffing.
Somewhat like keyword stacking listed above, this means to assign multiple keywords to the description of a graphic or layer that appears on your website by using the "alt=" HTML parameter. If the search engines find that this text does not really describe the graphic or layer it will be considered spam.

6. Relying on hidden text.
You might be inclined to think that if you cannot see it, it doesn't hurt. Wrong.... Do not try to hide your keywords or keyword phrases by making them invisible. For example, some unethical designers my set the keywords to the same color as the background of the web page; thereby, making it invisible.

7. Relying on tiny text.
This is another version of the item above (relying on hidden text). Do not try to hide your keywords or keyword phrases by making them tiny. Setting the text size of the keywords so small that it can barely be seen does this.

8. Assuming all search engines are the same.
Many people assume that each search engine plays by the same rules. This is not so. Each has their own rule base and is subject to change anytime they so desire. Make it a point to learn what each major search engine requires for high visibility.

9. Using free web hosting.
Do not use free web hosting if you are really serious about increasing site traffic via search engine visibility. Many times the search engines will eliminate content from these free hosts.

10. Forgetting to check for missing web page elements.
Make sure to check every page in your website for completeness, like missing links, graphics, etc. There are sites on the web that will do this for free.

This is just a few of the methods and techniques that you should avoid. Do not give in to the temptation that these methods will work for you. They will do more harm than good for your website.

Not only will you spend weeks of wasted effort, you may have your site banned from the search engines forever. Invest a little time to learn the proper techniques for increasing search engine visibility and your net traffic will increase.

David A. Bailey, Jr Invites You To Join The Money Making Mastermind
If you join the Money Making Mastermind and participate faithfully while allowing these powerful money making ideas to stimulate your brain...and you carry them out with persistence and intelligence, I guaratee it will revolutionize your financial life and your objective will have been half-way reached, even before you begin to recognize it.
http://www.richnich.com

Add to these social bookmarking sites:

Add to: Mr. Wong Add to: Webnews Add to: Icio Add to: Oneview Add to: Folkd Add to: Yigg Add to: Linkarena Add to: Digg Add to: Del.icio.us Add to: Reddit Add to: Simpy Add to: StumbleUpon Add to: Slashdot Add to: Netscape Add to: Furl Add to: Yahoo Add to: Spurl Add to: Google Add to: Blinklist Add to: Blogmarks Add to: Diigo Add to: Technorati Add to: Newsvine Add to: Blinkbits Add to: Ma.Gnolia Add to: Smarking Add to: Netvouz Information

MORE RESOURCES:

USA SEO Pros Increases Staff For Increased Demand
BigNews.biz (press release), MA - 9 hours ago
Demand for new site builds has gone through the roof lately for USA SEO Pros and the SEO and Design teams are at the moment full. Bringing in a new content ...


Strategies: Use search engines to rev your business
USA Today - Nov 20, 2008
Search Engine Optimization (SEO): Steps taken to get your site to rank highly in search results without paying search engine companies directly for ...
4 Reasons to Go to SES Chicago Search Engine Watch
all 2 news articles


ABC News

Can Google`s SearchWiki Help SMBs?
eWeek,  NY - 17 hours ago
By Nathan Eddy Google's SearchWiki announcement promises to democritize search, but it also affects how SMBs view search engine optimization (SEO) and ...
Getting Search Engine Optimization Right Law.com
SearchWiki - The end of PageRank? Blogstorm
Top Ranking Steps, Revealed by Google HostingTech.com
ADOTAS
all 309 news articles


Selling SEO During an Economic Downturn
Search Engine Watch - Nov 20, 2008
By Chris Boggs, Search Engine Watch, Nov 21, 2008 In a down economy heading into 2009, business development for SEO becomes increasingly important. ...
SEO Q&A: Which Is More Likely to Be Clicked? Internet Search Engine Database
all 2 news articles


SEO Watchdog Takes the Guesswork Out of Finding a Good SEO Provider
MarketWatch - Nov 19, 2008
Companies specializing in SEO services have boomed in the last decade; however, not all of them have got what it takes to send a site flying up the ladder ...


Need Press Release Writing: Let Dallas SEO Experts Help!
TransWorldNews (press release), GA - 7 hours ago
Read our SEO recomendations and how we achieve web site visibility using ethical search engine optimization services. Call for FREE SEO Review: ...


Seo Wins Silver at Cycling World Cup
코리아타임즈, South Korea - Nov 21, 2008
By Bryan Kay Seo Joon-yong claimed a dramatic silver for South Korea at the cycling World Cup in Melbourne, Australia, Thursday night. Seo finished the 30km ...


Search Engine Optimization Firm ArteWorks SEO Ranked #1 SEO Site ...
MarketWatch - Nov 18, 2008
The SEO company rankings published by TopSEOs is the trusted guide used by those seeking the best in the internet marketing and search engine optimization ...


SEO Brand Media Takes Interaction to a New Level Lead Management ...
Promotion World (press release), CA - Nov 21, 2008
Manila Philippines, November 2008-SEO Brand Media made a breakthrough when it introduced the Lead Management System for Sta. Elena Golf Club and Village. ...


코리아타임즈

Seo First Korean to Score 10000 KBL Career Points
코리아타임즈, South Korea - Nov 20, 2008
By Yoon Chul Powerful Korean center Seo Jang-hoon of the KCC Egis became the first player to score 10000 points in Korean Basketball League (KBL) history at ...

SEO - Google News

Home | Site Map
© 2008