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| Webmaster Resources: Search Engine Optimization Information | |
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World of Website Promotion
Website promotion is a big and ongoing process. Every person who has website should have little knowledge about various elements involved in website promotion even if he had hired a SEO. In this series of articles I had tried to give an overview of all the entities of search engine promotion. Title Add title here The title of an HTML page helps users keep track of what they're viewing as they browse, and it also identifies the page in history and bookmark lists. If you don't title a page, the page will appear in the browser window, bookmark lists, and history lists as Untitled Document. Search engines also read as a user and identifies the page from its title. Therefore, keywords in title help in getting good ranking in search engines. Title must not contain more than 80 words. It must be limited to 10-15 words with company name, product name and four words brief. Keywords Many search-engine robots read the contents of the Keywords META tag and use the information to index your pages in their databases. Some search engines put a limit on the number of keywords or characters they will index, and some ignore all keywords if you go beyond the limit. For this reason it's a good idea to limit your keywords to a few well-chosen words. It is recommended to limit keywords to 255 characters, all followed by a comma with no space after the comma. Put most important keywords first with different variations like capitalized and lowercase. Description Many search-engine robots read the contents of the Description META tag. Some use the information to index your pages in their databases, and some also display the information below the link to your page in the search results instead of the first few lines of your document. Some search engines put a limit on the number of characters they will index, so it's a good idea to limit your description to 500-700 characters. Heading Alt Tag The < ALT > tag can be filled with keywords and some search engines will read and assign points to keywords contained in this tag. Page size Frame File Name In the next article I will discuss about the various search engine, directories and other techniques of free website promotion. Pushkar Pathak is Operation Head of Excel Solutions (http://www.excelsolutions.biz). Excel Solutions is providing free website maintenance right now.
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