| |
|
|
| Webmaster Resources: Search Engine Optimization Information | |
|
|
|
Marketing to Search Engines AND Humans
When you were just a young and precocious student of marketing, someone explained to you how to market to humans. "Know your target audience!" said the experts. "AIDA method!" they pressed on. "Attention. Interest. Desire. Action." You know this old drill. "Make it happen in the minds of your hungry buying prospects!" Then you went to the web. Ah, web marketing... a horse of a different color. Now it's all about the Engines. What do the search engines want? What are those crawlers looking for? So you switched gears, forgot about your old friend Aida, and started shelling out bucks for SEO experts to tweak your website. You signed another fat check over for a long list of email addresses. You paid for expensive programs so that you could slut your company name and logo around the net! You even dished some dollars for that danged popup campaign... something you swore you'd never do... All of this SEO stuff can't be a bad thing. But did you forget about your target customer? He's still a HUMAN. So as much as you want to leverage your search engine strategy for the most exposure, don't forget to send some marketing love to the human beings who are seeing your ads all over the place. Have you heard about the latest marketer's ace in the hole, the web article? If not, it's time to get in the know. The web articles is the IDEAL way to get your message to the brains of human beings. How's it work? There are websites out there that want you to submit articles to them, so that they can distribute them to other websites. Every web article you write will have your URL attached. Therefore, the web article is the perfect way to improve your search engine rank while simultaneously building a strong case for your product with your key customer. Web articles do a fine job of marketing to both humans and search engines. Web articles afford amazing backlinking potential for your website, plus a targeted message for your key prospects... and the best part is, they don't cost a dime to write or distribute. If you submit articles to a site like EzineArticles.com, you can potentially have your articles picked up by thousands of websites. And that's an awful lot of free links back to you! While your links are working to your benefit, those folks on the web are soaking up what you have to say and deciding that you are A-OK. Then, they're clicking your link. What other linking opportunity has ever afforded you such a golden chance to build your brand and speak to your customer face to face? None! Let me put it to you this way. If you suddenly cut off all of your web marketing tricks, like those banner ads, popups and linking strategies, the "engines" would move on to whoever else was dinging those keywords, and quickly forget all about you. But if you manage to reach a HUMAN BEING, and impress an idea into their head with an article while delivering information they can use... you will have a fan for life. Remember the AIDA method from your early advertising days? It's still alive and well and can be applied to your Article Marketing Power Campaign to leverage the strength of your brand. Start marketing to Search Engines and humans. Develop your Article Marketing campaign today! Copyright 2005 Dina Giolitto. All rights reserved. Dina Giolitto is the author of ARTICLE POWER: Create Dynamite Web Articles and Watch Your Sales Explode... a 49-page manual covering every aspect of article marketing on the web. Learn about article marketing, copywriting and more at http://www.wordfeeder.com
Add to these social bookmarking sites: 
MORE RESOURCES:
Google News |
|
|
|
RELATED ARTICLES
Adding Content To Your Site Every Day If you have been a webmaster for more than a week, you've surely heard the saying "Content Is King". And it really is true! This article will explain why the regular addition of fresh content to your website is so crucial and explain several ways to do it easily and inexpensively (even free). HTML and Search Engine Optimization - What You Dont Know Can Kill You When it comes to search engine optimization there is a lot of information available, some accurate, some not. If you really want to know what is going on regarding your website and how to best optimize it for good results with the search engines, you need to do some SEO research. Why SEO (as we know it) is Doomed to Failure and How You Can Avoid the Trap Search Engine Optimization (SEO) has become one of the biggest internet buzz-words recently. Everyone is talking about it. Search Engine Optimization: Site Structure and Popularity In the Global Internet era the industry presence is undoubtedly related to the company online presence. Where is the scope of the online presence limitations and does it refer only to the search engine optimization aspect or it broadens into many related components. Dont Make the Top 30 SEO Mistake SEO consultants will tell you that you need to be in the Top 30 or you can pretty much give up any hope of getting a visitor to your web site.Yes, there is truth in that Top 30 goal. SEO #6: How TO GET Banned by Google! Yesterday you should have read the fifth course out of 6 courses that will help you get a TOP rank in the search engines and get EXPLOSIVE LASER TARGETED TRAFFIC for Free. Today we move on to course #6 and study how to get banned by google! Please read today's course very carefully and take some time to test what I'm about to tell you on your own webpage. How To Indirectly Get To The Top Of Search Engines There are millions of web sites trying to get listed in the top 20 spots of the major search engines. That amounts to a lot of competition! Even if your website can't get in the Top 20, you can use indirect ways to get it there. The Google Sandbox Explained Introduction The Google Sandbox is a metaphorical term to explain why most new websites have very poor rankings in Google Search Engine Results Pages (SERPS). Very few people know for sure if the 'sandbox' actually exists, but it seems to be a filter added to the Google algorithms sometime around March 2004. Google, Adsense, SEO, and How It All Works Google uses an algorithm to determine the search engine results (SERPS). The algorithm is based upon certain factors that include keyword density, Meta Tags, anchor tags, image tags, back links, etc etc etc. Advertise Locally Using Search Engines While search engine advertising has been a great advertising medium for businesses capable of or interested in marketing their products and services to a national or international audience, the effectiveness of this type of advertising was limited for businesses interested in advertising to a local market until very recently.For example, a realtor with a web site in Minneapolis is likely interested in advertising on search terms such as "homes for sale" and "sell my home. How to Get Listed in Yahoo Within 48 Hours, Without Paying $299 First of all you need to get a blog. If you don't have one yet, you can get one for free by going to www. Recommended Tools When You Put On The SEO Cap For Your Web Site The name of the game is search engine optimization and there are 20 winners and a million losers. It is a massive game that is conducted each and every minute by the top search engines. Are You Getting Nuked By Google Lately? Since the last Google update, there have been many instances and examples of the Google Nuke Bot! This is what I call it anyway. Have you visited a favorite website lately only to realize they've been nuked by Google?More and more we are seeing internet marketing / SEO companies getting nuked, by Google completely removing them from their data banks. Were You Bamboozled by Google? It's still happening. "Florida," "Boston," "Ginger," and "Brandy" are just a few of the many Google updates that have hit within the last few months. Submit All Of Your Pages And Watch Your Traffic Grow Everyone is looking for "secrets" about how to get more qualified traffic to their web sites. What I'm going to share with you is no secret, however it is not practiced by very many companies or individuals. Spamglish; A Search Engine Comedy With A Language All Its Own When the movie Spanglish hit the screens in 2004, it was dubbed "A comedy with a language all it's own." I don't think the producers even knew they were slipping a lesson for website owners who want better search engine listings into the movie. Whats Link Popularity? Link popularity is just one of the ways you can try to promote your website with the intention of getting to the top of the search engines.Obviously in this day and age it's just about impossible to get to the top of the search engines if you have a new website from a standing start. Three Search Engine Ranking Gold Tips Getting a high ranking in the search engines is something with many variables.It can rely on what industry you're in, the products or services you supply, and the competition you have. SEO: The Good, The Bad And The Ugly I seem to have created quite a stir, on a particular SEO forum recently. In fact, rumor has it, at one point, my article, "Google's Trap, DMOZ's Nap, And Yahoo!'s Crap" was the hottest topic discussed on this particular forum. 10 Minutes to Your Google Sitemap Google's calling your name..
|
| Home | Site Map |
|
| © 2008 | |
