| |
|
|
| Webmaster Resources: Search Engine Optimization Information | |
|
|
|
Dont Submit Your Website To Any Search Engines
We all want to get our websites high up in the search enignes but how do you do it? One thing you shouldn't bother doing is submit your site to any search engines. Not Google, not Yahoo!, not AltaVista. Sound a bit strange? Read on... Submitting to all the search engines Submitting your website to every search engine is an incredibly time-consuming process. There are hundreds and hundreds of them out there - no doubt, you've come across the companies who'll submit your website to 1000 search engines for you. Search engine professionals know that the vast majority of these search engines have a very low usage rate and will drive hardly any traffic your way. In fact, it's only a handful of search engines that drive the majority of traffic from search engines to websites. The major search engines Some of the most important search engines, probably accounting for over 90% of the search engine market, are: - Google Don't submit to these search engines "But there's only six of them - why on earth not!?" Well, aside from saving time and a bit of money (some require a submission fee), quite simply there's no need. Allow me to explain... Search engines crawl the web every few weeks (or months) looking for websites to index. Here's how it works: - Search engines start at one website with a large number of outbound links (usually a directory) - They follow every link they come across, indexing each page they arrive at - Once a page has been indexed they follow all the links from that page - And so on until there are no more links to follow - Unless today is your very first day on the Internet, you might have heard that inbound links into a website are extremely important in establishing its search engine ranking. If a search engine can't find you by itself through crawling the web, then your website doesn't have any inbound links. If so, you'll never achieve a decent search engine ranking so what's the point in registering? Getting incoming links quickly So, how do you get incoming links? Well, this is a vast topic which I won't be discussing now, but if you want to get a few good links quickly then there is a solution: web directories. If your website is listed in the Yahoo! directory (http://dir.yahoo.com, not the same as Yahoo! search) and the Open Directory (http://www.dmoz.org, used by Google) all the search engines should find you within two to three months. There are plenty of other directories you should get listed in too. Global, local and industry-specific directories abound on the Internet. To find them run a search for 'web directory' on your favorite search engine. The directories that come up highest in the search rankings will probably generate the most traffic. You can also check the directories of directories listed at the end of this article. Another even quicker solution is webmaster forums. Search engines love forums because they include so much fresh content. Most have an area where you're allowed to enter your URL to get feedback from other webmasters. http://www.webmasterforumlist.com has a list of webmsater forums - sign up to them all and get posting! Long term strategy Search engine optimisation is a long term strategy. You'll be successful if you: - Structure your pages correctly by positioning your keywords in effective places - Build a great site with unique content that other websites will want to link Register with as many web directories as possible and then concentrate your efforts on these two things. Within a few months you'll start to see success. Directories of directories: - http://dmoz.org/Computers/Internet/Searching/Directories/ This article was written by Trenton Moss. He's crazy about web usability and accessibility - so crazy that he went and started his own web usability and accessibility consultancy ( Webcredible - http://www.webcredible.co.uk ) to help make the Internet a better place for everyone.
Add to these social bookmarking sites: 
MORE RESOURCES:
Google News |
|
|
|
RELATED ARTICLES
10 Minutes to Your Google Sitemap Google's calling your name.. Dynamic Pages Dynamic pages and the Search Engines By Clare Lawrence 10th March 2003 Clare is the CEO of Discount Domains Ltd a leading UK Domain name registration service.Do search engines such as google penalise dynamic pages?Dynamic pages are used to deliver content from a database to websites - the advantage being that data can be updated and the contents of pages changed without the need to reload pages etc. MLM and SEO - Bad Business! No Business! MLM has been around way before the Internet. It is a few steps above a chain letter. Googles Back Door... Get Your Website Indexed Quicker! It's the buzz word's going across the internet marketing guru's strategy platform at the moment?Google's Sitemap to index your web pages within days if not hours.This new system will revolutionize how marketers will now be able to submit an xml file of their website pages direct to Google and work along side the mega giant search engine to provide detailed information regarding the total amount of your websites pages and how often they are updated. Keep Your Web Site Content Relevant Visitors and search engines love content-rich web sites, but just having a lot of content on your web site is not enough. It all has to be relevant to a main topic with each page or section of the web site having a specific theme (And yes, this includes any resource or links pages the site may have). Do Search Engines Like Your Web Site? Between 75% and 98.8% of visitors to Web sites come from searches made at search engines. Beginners - Getting Listed In Search Engines Once you have your web site complete and ready to be listed you need to take a slow step by step approach to get listed in the search engines. If you do it right the first time and then build on that formula, your profits and your site will benefit in the long run. Press Releases Can Increase Search Engine Positioning When you write a press release, what is your ultimate goal? No doubt, getting the information to as many publications and on as many Web sites as possible. The focus lies in moving outward? taking the press release to as many *other* sources as possible. Search Wars! - MSNs Opening Salvo With all the recent publicity given to Google as the Internet's number one search service, it's hardly surprising that Microsoft has already started work on re-vamping their MSN search service. Okay, it's still powered by the Yahoo engine, but according to Microsoft it has been "cleaned up" and the new service mirrors much more the kind of "non-commercial" results which are currently displayed by Google. Five Simple Steps to Getting Links to Your Site Today if you want your site to survive in the search engines your going to need backlinks. Almost all the major search engines rank sites based on the number and the quality of backlinks. Google Page Rank Is Dead - Part III HELP! My PR page rank is grey, call the development doctor. As the world of Google is turning a mile a minute these days, some really big changes are happening. Attack Smaller Searches To Get The Big Ones! Searching online can not only be fun, but you sometimes need to be downright inventive.For those of you who have been searching online for years now, you've probably adapted ways & techniques to find what you are looking for quickly. Getting Specific With Local Search Engine Optimization Localized search engine optimization is often overlooked as an excellent tool to bring in local traffic to your website. By including local information in your tags and web pages, you help prospective customers find specific information on the area and business they are searching for. The Search Engine Showdown If you're anything like me, you have a favourite search engine and you're loyal to it. You never use any others (which made this research difficult for yours truly), insist yours is the be-all and end-all and you even go so far as to deny any shortcomings it may have. SEO - Google Sitemaps Explained Once again I seem to be writing about Google. The reason Google keeps cropping up in these articles is that:Google is a innovative company always coming up with new ideas to keep one step ahead of the competition. How to Get a Website Indexed Fast Get Indexed FastWhat does getting indexed mean?The search engines keep a cache of every web page in their index.In English, this means: The search engines make a copy of every web page they visit and put in their records? ummm, I think that's what I mean. How Do I Submit My Site To Search Engines? You've built up a good site, put in a lot of content, but none of the search engines lists your site? If you'd like to know how to go ahead with Search Engine Submission the right way, read on.How do I get my site to be included in search-engines? That's a question a lot of people ask me. Search Engine Optimization Tip: Dont Buy Anything Before You Learn More! Thinking about purchasing that premium SEO software that will hyper-optimize a website in under 2 minutes and 2 seconds?Ask the following question first: What do I know about SEO?If the answer is "nothing", then don't buy it.Marketers are banking on the lack of knowledge among consumers. Google - PR & Backlinks Here are some observations that I have made recently:1. On several of my own sites, I have some pages with zero page rank despite having links pointing to them PR 5 pages on the same site. Link Popularity --- Its Role and Importance In Getting Top Search Engine Rankings Introduction"Link Popularity" - these words may have caught your attention several times while you have been searching the Internet for tips on optimizing your website for top search engine rankings. Link popularity means popularizing a particular link of a website by increasing the number of websites that link to that site.
|
| Home | Site Map |
|
| © 2008 | |
