| |
|
|
| Webmaster Resources: Search Engine Optimization Information | |
|
|
|
Google Sitemaps: 7 Benefits You Cant Ignore
Google Sitemaps enables Webmasters to Directly Alert Google to Changes and Additions on a Website and that's just one of 7 Benefits. Telling search engines about new pages or new websites use to be what the submission process was all about. But major search engines stopped using that process a long time ago. Google has for a long time depended on external links from pages they already know about in order to find new websites. For webmasters and website owners Google Sitemaps is the most important development since RSS or Blog and Ping, to hit the Internet. Using RSS and Blog and Ping enabled webmasters to alert the search engines to new additions to their web pages even though that was not the primary purpose of these systems. If you've ever waited weeks or months to get your web pages found and indexed you'll know how excited we webmasters get when someone discovers a new way to get your web pages found quicker. Well that new way has just arrived in Google Sitemaps and it's a whole lot simpler than setting up an RSS feed or Blog and Ping. If you haven't heard of Blog and Ping it's a means by which it's possible to alert the search engines to crawl your new website content within a matter of hours. If you're a webmaster or website owner Google Sitemaps is something you Can't afford to ignore, even if you're also using RSS and/or Blog and Ping The reason you should start using Google Sitemaps is that it's designed solely to alert and direct Google Search Engine crawlers to your web pages. RSS and Blog and Ping are indirect methods to alert search engines, but it's not there primary purpose. It works now, but like most things it's becoming abused. Search Engines will find ways to combat the abuse as they've done with every other form of abuse that's gone before. Abusing the search engines is a short term not a long term strategy and in some cases certain forms of abuse will get you banned from a search engines index. You may also be thinking, don't we already have web page meta tags that tell a search engine when to revisit a page. That's true, but the search engine spider still has to find the new page first, before it can read the meta tag. Besides that meta tags are out of favour with many search engines especially Google, because of abuse. If talk of search engine spiders leaves you confused, they're nothing more than software programs that electronically scour the Internet visiting web sites looking for changes and new pages. How often the search engine spider alias robot, visits your website depends on how often your site content is updated, or you alert them to a change. Otherwise for a search engine like Google they may only visit a website once a month. As the internet gets bigger every second of every day, the problem for search engines and webmasters is becoming evidently greater. For the search engines it's taking their search spiders longer to crawl the web for new sites or updates to existing ones. For the webmaster it's taking longer and becoming more difficult to get web pages found and indexed by the search engines If you can't get web pages found and indexed by search engines, your pages will never be found in a search and you'll get no visitors from search engines to those pages. The answer to this problem at least for Google is Google Sitemaps Whilst still only in a beta phase while Google refines the process, it's fully expected that this system, or one very similar, is here to stay. Google Sitemaps is clearly a win-win situation Google wins because it reduces the huge waste of their resources to crawl web sites that have not changed. Webmasters win because they alert Google through Google Sitemaps what changes or new content has been added to a website and direct Google's crawlers to the exact pages. Google Sitemaps has the potential to speed up the process of discovery and addition of pages to Google's index for any webmaster that uses Google Sitemaps. Conventional sitemaps have been used by webmasters for quite some time to allow the easier crawling of their websites by the search engine spiders. This type of sitemap is a directory of all pages on the website that the webmaster wants the search engines or visitors to find. Without sitemaps a webmaster runs the risk of webpage's being difficult to find by the search engine crawlers, or never being found at all. Do I need Google Sitemaps if I already have sitemaps on my websites? Google Sitemaps are different to conventional sitemaps because they're only seen by the Search Engine Spiders and not human visitors. Google Sitemaps also contain information that's only of value to the search engine in a format they understand. Creating Google Sitemaps in 5 steps 1. Create Google Sitemaps in a supported format ( see end of article ) 2. Upload Google Sitemaps to your Web Hosting space 3. Register for a free Google Account if you don't already have one 4. Login to your Google Sitemaps Account and submit the location of your sitemaps 5. Update your Sitemaps when your site changes and Resubmit it to Google From your Google Sitemaps account you can also see when your sitemap was last updated and when Google downloaded it for processing. It will also tell you if there were any problems found with your sitemaps. Google Sitemaps can be used with commercial or non-commercial websites, those with a single webpage, through to sites with millions of constantly updated pages. However a single Google Sitemaps file is limited to 50,000 web pages. For websites with more pages, another Google Sitemaps file must be created for each block of 50,000 pages. If you want Google to crawl more of your pages and alert them when content on your site changes, you should be using Google Sitemaps. The other added benefit is it's free. If you're expecting this special alert process with Google Sitemaps to improve your Page Rank, change the way Google ranks your web pages, or in any way guarantee inclusion of your web pages, Google has made it clear it will make no difference. Google Sitemaps web pages are still subject to the same rules as non Google Sitemaps pages. If your site has dynamic content or pages that aren't easily discovered by following links, Google Sitemaps will allow spiders to know what URLs are available and how often page content changes. Google has said that Google Sitemaps is not a replacement for the normal crawling of web pages and websites as that will continue in the conventional way. Google Sitemaps does however allow the search engine to do a better job of crawling your site. The Google Sitemap Protocol is an XML file containing a list of the URLs on a site. It also tells the search engine when each page was last updated, how often each page changes and how important each page is in relation to other web pages in the site. Google Sitemaps 7 Benefits You Can't Ignore 1. Alert Google to Changes and Additions to your Website Anytime You Want 2. Your Website is crawled more Efficiently and Effectively 3. Web Pages are Categorized and Prioritized exactly How You Want 4. Speed up the process of New Website and New Web Page Discovery 5. No Waiting and Guessing to see when Spiders crawl your web pages 6. Google Sitemaps is likely to set the standard for Webpage Submission and Update Notification which will extend the benefits to other Search Engines 7. The Google Sitemaps service is Free Exactly how to create a Google Sitemaps file to upload to your website is in the continuing part of this article in Google Sitemaps. Tony Simpson is a Web Designer and Search Engine Optimizer who brings a touch of reality to building a Web Business. It's a No-Hype, No B.S approach from his own 5 year experience. He provides advice, product reviews and products at Web Page Add Ons to Make Automation of Your Web Site Work for You. The continuing part of this article about creating Google Sitemaps is at Google Sitemaps
Add to these social bookmarking sites: 
MORE RESOURCES:
SEO - Google News |
|
|
|
RELATED ARTICLES
Search Engine Optimization (SEO) Strategy - Navigating the Dark Waters of Website Promotion Creating a well-designed website is the first step in your internet marketing strategy that must be backed up with techniques designed to drive traffic to the website for successful, long-term results. You wouldn't consider opening a retail store in a major shopping mall without signage and you shouldn't consider having a nice looking website designed without expanding your web presence in order to be found on the internet. Search Engine Optimization Lies & Misconceptions In a perfect world, everyone would be honest.In a perfect world, no one would violate search engine policies to try get a better listing. Search Engine Marketing Simplified All the great efforts made for making your own site, goes in vain when your site doesn't bring you business. The reasons can be anything right from less traffic, to less page-per-views, or lesser PageRank. Beat Google's Dampening Link Filter with SEO Articles Most Search Engine Optimization (SEO) experts agree that links back to your site have a great impact on your ranking in the major search engines. Think of it like an election; your site is a candidate and every link to your site is a vote. SEO and the Outsourcing of Inbound Link Building Search Engine Optimization nowadays has a lot to do with building inbound links to your website. Building inbound links is a cumbersome tasks and webmasters have always been looking for shortcuts to do this. SEO Trade Secrets - 8 Great Tools for Search Engine Optimization About 80% of website traffic comes through search engines. And research shows, if you're not on the first 2 pages, most people won't find you. Googles Back Door... Get Your Website Indexed Quicker! It's the buzz word's going across the internet marketing guru's strategy platform at the moment?Google's Sitemap to index your web pages within days if not hours.This new system will revolutionize how marketers will now be able to submit an xml file of their website pages direct to Google and work along side the mega giant search engine to provide detailed information regarding the total amount of your websites pages and how often they are updated. Why Does The Link Page Have A PR Zero? For beginners, link exchange campaigns can be a minefield of problems. For example, here is a question I was asked:"Hi Andy, I have noticed that a lot of sites that request a link exchange from me may have a PR 5 or 6 on their home page and when I click through to the links page there is a PR 0. Give the Folks at Google What They Want Recent developments on the Google front have web marketers and SEO specialists talking even more than usual. What they're talking about is the changing Search Engine Optimization landscape. Optimize Your Site Pt2 6: The hidden benefits to having the right links. Every site online has an index or default file as its home page file. SEO #2: On-page Optimization Yesterday you should have read the first course out of 6 courses that will help you get a TOP rank in the search engines and get EXPLOSIVE LASER TARGETED TRAFFIC for Free. Today we move on to course #2 and study on-page optimization. Why Search Engine Traffic Should be Your Top Priority Most Internet marketing methods are risky and many will not have any affect on traffic to a web site. Some online marketers will sell you anything from banner impressions, to mass email campaigns (spam), to popup ads. Search Engine Marketing Hype Killing Small Businesses Think about the first thing you ever heard about "marketing a website" on the web. 99% of the time the first words anyone ever hears are "search engine marketing. Submitting to the Search Engines and WebCrawlers When you want your brand new site to be indexed into major search engines, you usually go to their free submit page and submit your website, correct? Seems like the right thing to do, right?Well, many people fail to realize that not submitting your site is usually better than actually submitting it.Let, me explain. The Ultimate Free Google Ranking Tool The first months my website was online, I was constantly checking the search engines to see if my site was listed under the keywords that I was targeting. And always with the same negative results. Increase Page Rank with Search Engine Optimization Utilizing effective search engine optimization techniques will improve the page rank of your website.Search engine optimization (SEO) is the process by which webmasters or online business owners utilize strategic copy to increase their website's popularity. Has Google Indexed Your Site ? So has Google found your site yet?Over the last 12 months Google has undergone many changes to the way it looks at and lists your site.This week sees another upgrade in Google. Search Engine Optimization - Free Tips and Help - Part One - The Title Tag Search Engine Optimization is a widely misunderstood industry. Many webmasters, including myself, have been mislead by industry forums, and Internet "chatter". SEOs Relationship With Website Architecture SEO's Relationship With Website ArchitectureSearch engine optimization for today's search engine robots requires that sites be well-designed and easy-to-navigate. To a great degree, organic search engine optimization is simply an extension of best practices in web page design. Search Engine Optimization, Positioning: Is Chasing Google Algorithms Worth It? Google is the undisputed heavyweight champion of search engines. Most SEO (search engine optimization) companies pitch their tent around Google.
|
| Home | Site Map |
|
| © 2008 | |
