| |
|
|
| Webmaster Resources: Search Engine Optimization Information | |
|
|
|
How to Avoid the Google Duplicate Content Filter?
More and more webmasters are building websites with publicly available content (data feeds, news feeds, articles). This results in websites with duplicate content on the Internet. In cases of websites build on news feeds or data feeds you can even find websites that match each other 100% (except for the design). Several copies of the same content in a search engine does not really do any good and so Google apparently decided to weed out some of this duplicate content to be able to deliver cleaner and better search results. Plain copies of websites were hit hardest. If a webmaster was publishing the exact same content on more than one domain, all domains in question were eventually removed from Google's index. Many websites based on affiliate programs suddenly took a big hit in loss of traffic from Google.com. Shortly after this started some webmaster forums saw the same complaints and stories again and if 1 + 1 was put together a clear picture of the situation was available: a duplicate content filter was applied. Duplicate content is not always bad and will always exist in one way or the other. News websites are the best example of duplicate content. Nobody expects those to be dropped from Google's index. So, how can webmasters avoid the duplicate content filter? There are quite a few things webmasters can do when using duplicate content of any sort and still create unique pages and content from it. Let's see some of these options explained here. 1) Unique content on pages with duplicate content. On pages where duplicate content is being used, unique content should be added. I do not mean like just a few different words or a link/navigation menu. If you (the webmaster) can add 15% - 30% unique content to pages where you display duplicate content the overall ratio of duplicate content compared to the overall content of that page goes down. This will reduce the risk of having a page flagged as duplicate content. 2) Randomization of content Ever seen those "Quote of the Day" thingies on some websites? It adds a random quote of the day to a page at any given time. Every time you come back the page will look different. Those scripts can be used for many more things than just displaying a quote of the day with just a few code changes. With some creativity a webmaster can use such a script to create the impression pages are always updated and always different. This can be a great tool to prevent Google to apply the duplicate content filter. 3) Unique content Yes, unique content is still king. But sometimes you just cannot work around using duplicate content at all. That is alright. But how about adding unique content to your website, too. If the overall ratio of unique content and duplicate content is well-balanced chances that the duplicate content filter applies to your website are much lower. I personally recommend that a website has at least 30% of unique content to offer (I admit - I am sometimes having difficulties myself to reach that level but I try). Will this guarantee that your website stays in Google's index? I don't know. To be most successful a website should be completely unique. Unique content is what draws visitors to a website. Everything else can be found somewhere else, too and visitors have no reason to just visit one particular website if they can get the same thing somewhere else. About The Author Christoph Puetz is a successful Entrepreneur and international book author. Websites currently operated by Christoph are Credit Problems Help and Highlands Ranch Colorado. PPC and SEO Services provided by the author can be found at Net Services USA LLC. Note: This article can be published by anyone as long as the resource box (About the Author) is posted on the website including the links and that these links must be clickable. This last paragraph in italic font informing about the author resource box does not need to be ublished.
Add to these social bookmarking sites: 
MORE RESOURCES:
Google News |
|
|
|
RELATED ARTICLES
Google Sitemaps Just Got Better Having a Google Sitemap just got better! Not only does the search engine company check your sitemap, but now they give you feedback! The new feature was quickly noticed by many users of the service recently as a way for Google to alert the webmaster about possible problem pages that they have had trouble indexing.I had the wonderful experience of getting to know this service first hand when I logged in to Google Sitemaps to check on the status of one of my many sitemaps. 10 Ways to Make Sure Your SEO Goes Out of Its Way for You If they want to have success, companies should do everything they can to ensure that their SEO firm doesn't provide lousy service. Here are 10 tips to keep in mind:1. "Web Content Management System fr Window": Search Engine Typos Oops! I meant "web content management system for windows." Do search engines understand consumer search engine typos? Typing something so close to what you are looking for, like typing "web content management system fr window" instead of "web content management system for windows" may not seem like a big deal, but search engine bloopers alter consumer searches more than we know. A Naive Mistake Cost Me My Google Rankings Little do you know but you too could be making mistakes with your website that are costing you your search engine rankings.Goggle and the other search engines are constantly changing their algorithms to keep pace of search engine spammers. Search Engine Optimisation - Why And How To Do It In the following article I will give you some basic guidelines to follow in order to help get your web site ranked at the top of popular organic search engines. More detailed information can be found in our DIY Internet Marketing Guide "Start at the Beginning" Click here for an excerpt: http://www. Search Engine Optimization Explained Search Engine Listing And OptimizationIn the world of website marketing, search engines are an essential key to success. They are the most important way to bring traffic to your website. Do-It-Yourself Search Engine Optimization Search engine optimization, or SEO, is big business. If you rely on search engines to bring visitors to your business website, you need to rely on more than luck. Can Invisible Text in CSSs Slip Under Search Engine Radar? I'm literally inundated with questions on the subject of invisible text & hosting so in I thought I'd debunk some myths and give you the facts straight up.What is invisible text? Invisible text is the body text that's the same or similar color to the background. Writing SEO Copy - 8 Steps to Success We all know that the lion's share of web traffic comes through the search engines. We also know that keywords and links to your site are the two things that affect your ranking in the search engines. 7 Free Search Engine Resources You Should be Using Now Ask any business person who's website is at the top of the search engines if his/her site is making money, and the answer is almost always "yes".An example is Glenn Canady, the author of "Gorilla Marketing" who employed only one of these strategies, and it made him over $1 million dollars. Adding Content To Your Site Every Day If you have been a webmaster for more than a week, you've surely heard the saying "Content Is King". And it really is true! This article will explain why the regular addition of fresh content to your website is so crucial and explain several ways to do it easily and inexpensively (even free). Adding City Names At The End Of Your Keywords Can Bring You More Profits In recent times, I have been closely studying keywords that have famous city names at the end of them and what I have discovered is nothing short of amazing. My research started off with pay-per-click ads. Has Google Lost the Plot? With the help of MSN, recently I've been reminiscing about the Google of old. Remember those days? When you could take a good quality site, add a few keywords, get a few incoming links and bada-bing, bada-boom, it'd be #1 on Google? Remember the old days, pre-Florida, pre-sandbox? The days when we, as search engine optimization specialists, didn't feel like a private schoolgirl smoking in the bathroom? When we didn't feel like the iron fist would come crashing down at any moment? Yes, those were the good old days. Is Page Not Found Making Google Tell The World Site Not Found? Search Engines are hard to tame, that's for sure. But if you can get on their good side, search can be your biggest ally when it comes to generating tons of free traffic to your business web site. Search Engines The Masters Of The Internet Universe - Part 3 This is part three of the article series and deals with the paid inclusion and organic search results from search engines.We touched on the topic of Kibitzing in the last part, now we will deal with some of the new concepts in search engine submission namely Paid Inclusion and Sponsored Results. SEO and Google Indexing - Why It Requires A Complex Blend of Skills If it was easy, everybody would be doing it. Getting a company's name and products, or services, onto the first page of a genuine Google search isn't a trivial piece of work. "Google Friendly" Solutions to Graphic-Intense Sites We all know that the search engines can't "see" or "read" the graphics on our pages. We also know that we need to provide text on a page, so the spiders will have something to crawl and index. Future of SEO - Making Money Online from Your Home and Building Homes from Making Money Online Everyone seems to want the benefits from working at home: more time, more money, and theoretically less work. But the later of the previous list seems to be the problem. Meta Tags - An Important Part of Every Web Page Meta tags are an absolute must from a search engine optimisation perspective, there are many mistakes that can be made by not including these or even trying to 'spam' the SE's using them so heres a quick summary of the three main ones:Meta Page Title TagThe title tag is supported by all search engines and should be considered as the most important element in your optimisation process. Why is this you may ask? Well the page title is the first thing search engine spiders and human visitors will see. Hiring An SEO Constultant - 10 Reasons Why You Should It crosses every webmaster's mind anytime they see an ad or an email for search engine marketing. Many small business owners wonder what they're missing by not doing it.
|
| Home | Site Map |
|
| © 2008 | |
