| |
|
|
| Webmaster Resources: Search Engine Optimization Information | |
|
|
|
How to Google; or How to be Easily Distracted
I set out with the intention of writing a self improvement type article with an original temporary working title of 'How To Overcome Fear'. Being the sound marketing man that I am though, my first action was to research whether this was relevant to many peoples lives. What followed was a mistake. I had read recently about a 'Google Suggest' in Beta test mode (http://www.google.com/webhp?complete=1), and so I thought I would give it a whirl. I should have known better - distractions on the web happen to me all the time. The next hour passed effortlessly away as I played with the new found toy. This is Google's own description of the tool: 'What is Google Suggest? As you type into the search box, Google Suggest guesses what you're typing and offers suggestions in real time. This is similar to Google's "Did you mean?" feature that offers alternative spellings for your query after you search, except that it works in real time. For example, if you type "bass," Google Suggest might offer a list of refinements that include "bass fishing" or "bass guitar." Similarly, if you type in only part of a word, like "progr," Google Suggest might offer you refinements like "programming," "programming languages," "progesterone," or "progressive." You can choose one by scrolling up or down the list with the arrow keys or mouse. That's pretty cool. How does it do that? Our algorithms use a wide range of information to predict the queries users are most likely to want to see. For example, Google Suggest uses data about the overall popularity of various searches to help rank the refinements it offers...' Here are some thought provoking results: 'How to overcome fear' - 2,580,000 results 'How to overcome anxiety' - 119,000 results At least I am right to be targeting my article towards those expressing concern about fear. But here is the strange thing - Google sponsored AdWord links for 'anxiety' is twelve, but 'fear' only has three. There are many more anomolies such as this in a very short time. Furthermore, look at these interesting results from Google Suggest: The really amazing thing is how big some of the search results are: 'How to be happy' 95,000,000 results - sponsored links, nine. AND What about these: 'How to be hot' - 192,000,000 and get this - NIL Google sponsored links. 'How to be humble' - 6,700,000 - NIL Google sponsored links. This last example has been included, as it is more surprising in that even the normal Google search for the keyword phrase 'how to be humble' throws up results that bear vary little resemblance to the searched term. Try it and see. What absorbed me were the ranking figures showing on the right. IF the figures are correct I can confidently state that product producers, affiliates and advertisers are really missing out on a lot of massively searched niches. Have I found a goldmine? Should I be revealing all this? Well I don't know, and frankly I am puzzled by what the 'Google Suggest' numbers really represent. I am not going to get that excited as I have just been to Wordtracker which gave me these results for two of the above terms. 'How to be hot' - 13 searches in the last 110 days 'How to be humble' No searches in the last 110 days. So where do the 'Google Suggest' figures come from? Can you throw any light on this, because if you can it will save me being distracted further in search of the truth. Oh - and there is still that article to write about overcoming fear. Down to it. Keith is the Managing Director of Creative Eye and has over 10 years experience in website design, development and project management. To read more from Keith Watson, visit http://www.creativeeye.co.uk/articles/
Add to these social bookmarking sites: 
MORE RESOURCES:
SEO - Google News |
|
|
|
RELATED ARTICLES
20 Ideas for Creating Traffic Rich, Search Engine Friendly Pages Sometimes questions will arise around the subject of gateway information pages or doorway pages. People have heard that "doorway pages" are BAD and some have stated that search engines "hate doorway pages". The Power of Topic Specific Search What are Topical Search Engines?Simply put, topical search engines are search engines focused on a specific industry, sector or topic.While many marketers are scrambling for links, any links, an area that is often overlooked is topic-specific search engines. The Real Search Engine Optimization Guide Nowadays, there is so much talk about SEO (search engine optimization) that it has become an industry of its own. Still, 90% of webmasters don`t know how to achieve high search engine positions. Do the Search Engines Know Your Website? Are you considering a search engine promotion campaign to improve your website's search engine visibility? To aid in your decision, have you checked your website to determine its search engine awareness?Perhaps you may be thinking why do I need to check my website? Do you remember going to the doctor for an illness? Hopefully, your doctor performed some tests to diagnose your illness before prescribing your medication. If not, you may have gotten some very undesirable results. Whats the Big Hurry? Quite often I get asked what the magic solution is for getting better Google ranking. Sometimes the questions sound fairly naive, something like this:"I have recently established a site called wazooski. Google Is Not Only A Search Engine! When you now organize a street interview and ask people "What is Google", I assume more than 90 percent of the people answer that Google is a search engine. Indeed, Google is a search engine and it is probably its core business, but Google is much more!A short overview of the main services of Google:++ Category One : Google Web Search Features ++- Besides the traditional Google search engines in different languages, there is also a local search engine available: Google Local. How to Protect Your Search Engine Placement by Keeping Up-to-date on Industry Changes There's no denying it: Search engines are a dominating force on the Internet, with millions of people going online to search on their topics of interest every single day.In fact, it was revealed at a recent industry conference that in June of 2005 alone, 10. Find Best Keywords For Your Site Keyword optimisation is probably the most important thing that you want to concentrate on with regards to search engine optimisation (SEO). Unfortunately, not many people know this, or do enough to optimise their sites' keywords. How Ive Maintained 7 Top Ten Google Rankings For Nine Months Back in November 2004 I discovered a way to get a top 10 ranking in Google. I tested the technique for 3 months before I shared my findings with the world. Most Overlooked Search Engine Optimization Technique Some of the basics when it comes to SEO and getting high ranking in search engines starts with using a keyword and then placing it strategically throughout the website in content, title, headline, etc. Using the keyword multiple times in your content is great, but lets look at something that a lot of websites completely overlook. SEO - Get Your Site Out of the Google Sandbox Fast! Is your new site sitting in the infamous Google "sandbox"? There is a way to get it out fast, as well as getting all of your other pages indexed!How?Write an article on your site topic and upload it to your website. You can either put it on your index page, or place a snippet of the content with a link to your new article on your index page. SEO 101 SEO (search engine optimization) is a booming businees these days. Everyone wants to obtain top rankings in google, yahoo, and msn. Got Spiders? Many internet marketers blow mountains of start-up cash on their websites just trying to break into search engine rankings. I was one of these internet marketers. Get Listed in Google Without Submitting Your Site With Google delivering so much traffic, it is only normal to be eager to submit your page and have it indexed as soon as possible. However, submitting your page is not your only option, and it's not the best one. Building Link Popularity As Easy As 123 The most difficult area of SEO is building link popularity. You may be thinking why? Because there are no easy ways to build link popularity. Search Engine Marketing Hype Killing Small Businesses Think about the first thing you ever heard about "marketing a website" on the web. 99% of the time the first words anyone ever hears are "search engine marketing. How To Rank High On MSN Search The new MSN Search is quickly gaining popularity among internet search engine users. Google still being the #1 search engine with Yahoo in #2, and MSN in a strong #3. The Power of Search Engine Friendly URLs I recently invested quite some time into generating search engine friendly URLs for several of my websites to increase my ranking and to have more pages indexed. I can highly recommend to look into this if your own website does not have se-friendly URLs. Are Your Keywords Making Money for You? I built my website, it's perfect. My chosen subject of the website is Computer Support Services. How to Get a Website Indexed Fast Get Indexed FastWhat does getting indexed mean?The search engines keep a cache of every web page in their index.In English, this means: The search engines make a copy of every web page they visit and put in their records? ummm, I think that's what I mean.
|
| Home | Site Map |
|
| © 2008 | |
