Top Search Engine Ranks- The Only Secret You Need- Explained: Part 1
The top three search pages- the only place you'll be noticed they say. Unfortunately, they are correct. How can you possibly compete with millions of pages? Many represent thousands of dollars of professional search marketing and optimization per page, backed by budgets on which most of us could retire. How can the little guy have a chance armed with an already out-of-date search engine marketing book and a ream of now dog-eared, printed web pages on the topic? Do you really think you have a chance to land those top spots? Yes, you do? the same chance the big guys have!
Do a search for Internet marketing or some derivative of that and you'll be thrown into an expanding mass of theories, techniques, methodologies, scams and some actual useful information. Sorting through the latest trends, applying them to your site, and most importantly understanding what you're doing can be confusing to say the least. Before we discuss how to get on top, let's define some of the different players on the field.
If you've guessed it's not about which strategy to use, but rather how to use each strategy effectively, you're headed down the right path. I'm going to show you that all of these techniques share one common thread? you master that, and you're in the big leagues!
Here's the team line up in the current Internet marketing playing field.
RSS stands for Really Simple Syndication. It's a kind of programming language format that lets you share news headlines and stories through a type of Internet address called an "RSS feed." You can import these feeds into your site so you have the latest headlines from news around the world.
But the great part about them is that feeds exist for almost every subject matter, in every genre you can think of. Track a couple down that pump news about your business subject matter and you have juicy, up to date dynamic content on your web page to attract visitors! You can even take it one step further.
It's not that difficult to create your own RSS feed. In this case, you're actually writing the news about your business. People around the world can then display your information on their websites. If you make those news stories factual, appealing, attractive and easy to read, you're on your way to becoming a household name.
Many would argue that this is the most crucial factor in search ranking today. You might have heard the "vote" analogy. Where every site that links to yours is like a vote for your site. The more sites you have linked to you, the more votes you have?the more votes, the higher your ranking.
That's an extremely simplified definition. There's a big curve ball though. Votes are not equal. Search engines weigh many factors about your site, your link text, the site that links to you, and the number and type of sites that link to it, just to name a few variables.
Link popularity is definitely a big contender in achieving high rankings. But, you don't want to link to just anyone. And stay far away from link farms and free for all link sites. They usually cover a full gamut of different kinds of sites. They're scams. And many are already banned from search engines and you will be penalized.
You want to stick with sites that are similar in theme and subject matter to yours. It's worth paying for some one way links to your site from well established, authoritative sources.
The concept of article marketing in terms of the Internet is two fold. If RSS were like a news ticker, articles would be the equivalent of magazines. Here's how the process works. Write an article about one particular interesting facet of your business. An issue, current event or strategy that would peak interest in a likeminded reader are targets. Next, post your article for free on sites like content- articles.com and ezinearticles.com that store giant collections of articles. Post your article on groups like yahoogroups.com that announce new articles by particular category.
Then, a person in your related field is looking to fill their site with some well- written, interesting things that will keep people on their site. They select your article to publish and include it for all of their traffic to read.
How does this help your business? The key is in the very bottom of the article, in few lines of type called the resource box. Here, you put your name, and a well written (and varying) text link to your website. (This is part of the agreement. If someone wants to reproduce your words on their site they may do so for free. But they must include the resource box with the active links.)
Now, a search spider comes along and indexes your article on their site, with a link pointing right back to your site! And remember that links back to your site, in a search engine's mind, mean that you must be important.
Secondly, people may want to learn more and follow the link right back to your site. Hint? post your articles on your own site too. If someone wants to read more of what you've written they have immediate access.
According to Princeton University, a blog is a "web log, a shared on-line journal where people can post diary entries about their personal experiences and hobbies?"
What makes blogs so exciting is that anyone can have a blog. It's a chance to establish yourself in your area of expertise. Get your name around. People will keep coming back to your blog to hear what you have to say about a particular subject matter. While the term "diary" conveys a free writing style, the content of blogs can be quite educational and come from some powerful high ranking industry people in an easy to understand, all professional titles aside type of atmosphere. Hint: A blog can be an unprecedented educational tool.
Imagine that your passion is physics and you could read Einstein's own, every day thoughts on relativity in an atmosphere of his laptop by a fireplace, typing away at night in his jammies very relaxed, outside of the office. You have access to some great minds and thinkers, learn from them, expand upon their ideas, and become a leading mind yourself.
Search Engine Optimization
This is the combination of art, creative writing and statistical analysis that give your site viewers rich content and presents it to the search engines in the most efficient method of achieving you high ranks. Optimization includes researching keywords, analyzing your competition, having just the right keyword in just the right place on the page in just the right frequency in just the write line of code so the engine feels your page is relevant. It involves streamlining your code, placing things like CSS and Java and other scripts in external files. Search engines love text, not the framework that makes it look pretty on the page.
Pay Per Click or Sponsored Searches
This will get you to the number one position in a matter of hours. Ahead of the "regular" search listings, on most engines you'll see "sponsored matches." This is where you pay for the number one spot for a particular search phrase. You and your competition bid on phrases. When someone clicks on your site from a search, you pay Yahoo or Google (the biggies anyway) money. You can adjust your bids at any time and see how many searches, how many clicks-throughs have occurred and know exactly where you stand at all times.
This is a good approach for people that have brand new sites. During the months it takes to get listed and rank well in the search engines, pay per click is a very good option to dive in immediately.
Search engines are evolving at an exponential rate, forced to adapt and develop battle strategies to combat programs and technology developed to outwit them. When link popularity became important, software to create hundreds of doorway pages to sites was invented, to cite one example.
The consequences from these people trying to outmaneuver the search companies are chaotic and create virtual gridlock on the Internet. However, statistics overwhelmingly show 75-80% of site traffic comes from search engines. So search engine marketing must be an equally strong part of your web development thrust.
You think ok, but if search engines are always evolving to stay a step ahead of the abusers, what if I manage to get my site way high on the list, only to be at the bottom again because a modification in the search-ranking algorithm is made. Suddenly my top 10 results plummeted to position 880 overnight. That's pretty upsetting, not to mention a huge waste of money.
Don't rely only on keywords in your pages to get to the top. Like you would diversify a stock portfolio, write some articles, make sure you get yourself listed on good, quality directories and sites, and optimize your code. Develop an Internet marketing plan that won't cause you to plunge in the search ranks because of an algorithm change. Insert appropriately the eggs in one basket cliché here.
The Common Thread
RSS feeds, articles, link text, blogs? the combination of these and other methods will bring you to the top. But they have to be effectively consistent in one thing. They must all have superior content written for the end user, not the search engines. Remember; always sell to your potential customers, not the engines. Here's why.
A search engine company's goal is to provide the end user with the best, most relevant matches to a search inquiry. If they fail, the user moves to a different search engine. They don't want to lose customers any more than you do. To keep a customer, a search must be matched to the best content. Period. No matter what defenses or blockades or changes they evolve with overnight. If they don't provide results a user can use, they lose that user. And they wont allow that.
Therefore, only legitimate, quality content will be matched to the end users request. No matter what modifications to algorithms or stops to doorway pages or link farms a search engine company integrates into their defenses, they wont deviate from their goal of being the best. They can only do that by providing the best results.
An assortment of carefully planned and executed Internet marketing strategies and techniques will get you to the top. It does take some time, but your efforts must start with a solid foundation. You must look at the big picture. It's not something that can be done in an evening, so don't try. Instead, focus on building a well diversified skeletal system to your Internet marketing.
In Part two learn what good content consists of, how to write it, how to get it, how to keep it fresh and keep your audience.
Add to these social bookmarking sites:
Why Pay For Performance SEO Is Really Too Good To Be True (Provided You're ... - Search Engine Journal
Notice: Undefined index: TITLE in /var/www/vhosts/harmonyhollow.net/httpdocs/webmaster-resources/seo/inc/rss.inc on line 103
Search Engine Marketing: 20 Nitty-Gritty Strategies To Compel People To Link To Your Website
You don't have to be a rocket scientist to know that having quality inbound links from websites with high page ranks can help you attain high rankings in all the Search Engines.But achieving this can be more difficult to do than can be imagined.
SEO Tips for Google
Getting a high ranking on Google is a big achievement. There are many factors that go into pulling a high page rank.
How Important is PageRank, Really?
Webmasters can spend most of their waking hours doing everything they can to raise their Google PageRank. It is common knowledge that PageRank, which is largely based upon the number and quality of backlinks a webpage has, is an important factor in how well a particular webpage ranks within the Google search results.
Anatomy Of A Top Ranking Web page
Optimizing web pages for high rankings in the search engines involved two main processes. Firstly there is the on-page factors which include what keywords you place where on the page itself.
Sales And Crawlers, Update! Update! Update!
The importance to the algorithmic web crawlers that speed throughout the web is crucial to the successful marketing campaign of your site. Your site would simply be a pretty compilation of HTML, XML, Java and the sort if search engine crawlers did not come around and look over your site.
7 Essential SEO techniques
1) Title Tag - When we're talking about SEO Technique, the Title tag is one of the best and most powerful tags that you can use. Every page should have it's own title tag, each tag should include the keyword that you are targeting, along with sub-keywords associated with the main keyword that you seek to drive traffic from.
What All Top Google Websites Have in Common
While it is okay to admire and envy all those sites enjoy top ranking with leading search engines like Google, it is much more important to study these sites closely. You will definitely end up learning a lot that will prove to be very useful in helping you take your own site to the top of Google rankings.
What In The World Is This Google Sandbox Theory Thing? And How Do I Beat It?
Ok, so over the past month or so I've been collecting various search engine optimization questions from all of you. Today, I'm going to answer what was the most frequently asked question over the past month.
Linking for Fun and Profit
Well actually, linking isn't fun at all. In fact, it's quite tedious.
Is This A "DMOZ Killer" In The Making?
Is building a Human-Edited Fully "Democratic" Search Directory Possible?The independent creators of the non-profit "BuildtheHive" (www.BuildtheHive.
Why is Search Engine Optimisation Expensive?
Many of our customers (http://www.internet-marketing-australia.
Site Maps: Let Search Engines Find Your Pages
With 40 million websites in existence, and more than 3 billion web pages indexed by Google at the time of this writing (July 2003), it's no wonder that more and more people are relying on search engines to find their way through the unruly world that the web has become.Nowadays, it is crucial to get your pages indexed by the most important search engines.
Forget SEO - It's All About Conversion!
Which SEO hat do you wear? Is it white or black? Or perhaps it's a subtle shade of gray. Well, wherever you are on this spectrum, if you are like 99% of the SEO-fixated webmasters out there, you are doing all you can to get visitors to your site.
8 ways to build a really bad web site for Search Engines
Some web sites receive hundreds or thousands of unique visitors a day, whilst others only get a handful or none. The reason is often because the web designers or Webmaster has built the site in one 'really bad way' or other.
Use Search Engines For A Guaranteed Web Site Promotion
For your web site to succeed, you must use is search engines optimization. Web sites definitely need top rankings in major search engines such as Google, Yahoo!, AOL, and MSN.
Playing in Googlebots Sandbox with Slurp, Teoma, & MSNbot - Spiders Display Differing Personalities
There has been endless webmaster speculation and worry about the so-called "Google Sandbox" - the indexing time delay for new domain names - rumored to last for at least 45 days from the date of first "discovery" by Googlebot. This recognized listing delay came to be called the "Google Sandbox effect.
Do You Submit Your Website To All The Search Engines?
There is really only one search engine to worry about submitting too and that is Google and you should only submit one page your main once and maybe a sitemap a week later but never more than once a week. If you have a link coming to your new site from a site that is currently listed in Google then Google will find you quicker.
Google Wireless - Search Away From Home
For so many web surfers, it's almost automatic to type Google.com in to our address bar when we want to search.
Six Reasons Why Your Alexa Rating Is Still Important
1. Additional Exposure For Your Site.
Non-Reciprocal Link Building For Higher Search Engine Positioning
Non-Reciprocal Link Building For Higher Search Engine Positioning By Dave Davies, Beanstalk Search Engine Positioning, Inc.There are two main advantages to non-reciprocal links as opposed to reciprocal links.
|Home | Site Map|