| |
|
|
| Webmaster Resources: Search Engine Optimization Information | |
|
|
|
Make Quality Content Your #1 Priority
It is by now a proven fact that content is the most important element for getting better pagerank and, consequently, more traffic. Furthermore, the best ranking websites have content that is better written than most other sites. A common mistake is to think that Google spiders just consider keywords and layout in order to establish pagerank. If you look at the top ranking pages for the most searched for keywords, you will see that the quality of the content has been essential for getting them better pagerank, not to mention the enormous amount of traffic that Google sends them as a consequence. Let's look at some of the key areas that we have to keep in mind when producing content: 1. Updates If you don't update your content frequently, your visitors won't have a reason to come back, and Google will not consider your site for better pagerank. You may get a good initial pagerank, but if Google doesn't see that the site is updated frequently, pagerank will surely fall as a consequence. The best frequency is once a week, when possible. 2. Grammar and spelling Sites that are well ranked in Google have little or no spelling and grammar errors. Before uploading content, make sure to check for spelling and grammar mistakes. Microsoft Word's spell-check may even be more than enough for this task. 3. Paragraph layout Not only on websites, but in any type of message that implies text, lengthy paragraphs are difficult to read and readers loose focus on the content. Google is also aware of this fact and prioritizes short 1 to 4 sentence paragraphs. The same applies to sentence length. Keep sentences brief and to the point with only relevant information. If there is an extensive idea that must be included, you can break it up into two or more sentences. 4. Keywords On well ranked sites, references are made throughout a page to keywords and variations of the keywords. Always keep content relevant to the keywords that are referenced to your site. 5. Lists Whenever presenting lists of items, it is better to show them bulleted or numbered and not in paragraph format. This is visually much better for your visitors and Google will also give it better pagerank. For example, see the difference with the text from this section in both formats: Example 1 - Paragraph format: When creating content, keep in mind updates, grammar and spelling, paragraph layout, keywords, and lists. Example 2 - Numbered When creating content, keep in mind: 1. Updates Some final thoughts: ? Always make sure that you have quality content on your site. ? If you write your own content, try to have an editor or a professional writer look at it before uploading, until you gradually develop your own writing skills. ? Make sure you update your content frequently. ? Distribute some of your content freely to other websites. This will generate more links to your site and improve your pagerank as well. ? If you don't have writing skills and aren't willing to pay a professional writer to continuously create content for you, you can opt to acquire content databases that will provide you with extensive content that you can update regularly. Once you have your site up and running, focus on content from then on. The design and layout of your site may be a one time only process, but content needs to be taken care of and nurtured to generate traffic and keep those visitors coming back for more. John Tulus is Marketing Director at Web Marketing Experts, developer of internet marketing solutions to help companies increase sales and profitability online. If you would like to learn more about Internet Marketing, visit Our Website at Web Marketing Experts and Web Contents or email John at johntulus@gmail.com
Add to these social bookmarking sites: 
MORE RESOURCES:
SEO - Google News |
|
|
|
RELATED ARTICLES
Utilizing Popular Directories as Free Link Sources If you're a webmaster, you've probably spent almost as much time going after link exchanges as actually building your website. Gaining in-bound links, especially from websites with a higher PageRank than your own, can increase your own PageRank on Google, and help your site attain a better overall ranking in Google search results. 3.5 Tips To Help You Avoid Becoming The Next Search Engine Outlaw Tip 1 - Hide And SeekDo not use hidden text on your website. This means having words and phrases in your pages somewhere that can't be seen to the naked eye. An Ethical Alternative to Doorway Pages Definition: A doorway page is content created specifically for the purpose of garnering high placements in the search engines.Issue: Google makes the following specific recommendation: Avoid "doorway" pages created just for search engines or other "cookie cutter" approaches such as affiliate programs with little or no original content (http://www. Promoting Home Business: Tips to Increase Web Site Sales You've selected an appropriate Online Business Opportunity. That is not ALL!To run a successful online ecommerce Home business, getting the targetted users to visit your site and converting them into customers is the first and foremost thing. Search Engines 101 - Search Engines Explained What Are Search Engines?A search engine is a database system designed to index and categorize internet addresses, otherwise known as URLs (for example, http://www.submittoday. Google PageRank Explained PageRank - an exclusive technology developed by Google which can have a major impact on the success of your website. This article will attempt to explain the concept of PageRank and how your ranking can be improved without spending any money at all. How Search Engines Work Before anyone can start optimizing a web site, you must understand how search engines work.Search engine optimization is the hardest thing to do for a webmaster because there are so many rules to it and you have to stay up to date with all the new search engine optimization techniques. 10 Ways to Tackle Keyword Research and Selection You need to be extremely careful with keyword research so that you don't miss excellent opportunities or aim so broadly that you target phrases that will never rank well. Here are 10 strategies to guide you along the way:1. Optimze Your Web Site on a Shoe String Budget Let me start off by saying I'm not a marketing guru or work for a fortune 500 advertising company. I don't even have a marketing background. Search Engine Optimization and Web Site Usability Build a Web site and the people will come.Ha! If it were only that easy! The Web is the one sales environment where the customer has total empowerment. The 7 Points of Do-It-Yourself SEO Ever felt intimidated at the convoluted, jargon-ridden information about Internet marketing for small businesses available on the Net? Ever been horrified by the huge fees the experts charge, putting search engine optimization beyond your own means? Ever thought: What exactly is search engine optimization anyway, and can I do it myself?The answer is: Yes, you can! The basics of search engine optimisation in applied web marketing are simple. It's all to do with the keyword content of your text copy, and can be summarised in seven points. Basic Search Engine Promotion I can't tell you how many times people have asked me, "How to do I get my site to come up in the top ten of the search engines so I can get hits and sell my product?"What they really want to know is, "How can I get people to show up to my website without spending any money on advertising my site!"People usually don't like my answer because accomplishing a "top ten ranking" on any search engine always requires careful thought along with a significant amount of work.Three types of "Search engines" abound on the Internet. How to Get the Ranking You Always Wanted! Is your web site well ranked (In the top ten search results) in the results? If not, you need to read this and get the ranking you always dreamed of getting with your web site! I will show you how to get your web site a top ten ranking in the search engines with these few easy-to-do steps.Site Design - The web site's structure will decide how the spiders read your web site and the speed of them indexing the web pages. Search Engine Robots - How They Work, What They Do (Part I) Automated search engine robots, sometimes called "spiders" or "crawlers", are the seekers of web pages. How do they work? What is it they really do? Why are they important?You'd think with all the fuss about indexing web pages to add to search engine databases, that robots would be great and powerful beings. Ten Steps To A Well Optimized Website - Step 1: Keyword Selection This is part one of ten in this search engine positioning series. In part one we will outline how to choose the keyword phrases most likely to produce a high ROI for your search engine positioning efforts. Search Engine Monopoly Ever wondered how one search engine is dominating the entire web. In any business, you have so much stiff competition. No Cost Search Engine Marketing As a matter of fact, I recommend NOT wasting money on pay inclusion in most cases because it doesn't offer enough of an advantage (and many times the fees give you absolutely no advantage - the only exception are the few sites that guarantee placement within a specific timeline). Focus your online marketing and gain positive and targeted traffic without paying out for "expedited listings" or "submission software. Increase Your Link Popularity for Free Among the many things you need to worry about for high search engine rankings,link popularity is among the most important. Link popularity refers the how many other websites on the internet link back to your website. What You Can Expect From Search Engine Search engines will be a way for you to generate from as little as 20% to as much as 60% of your business online (depending on what other marketing techniques you use).Since there are over 130,000,000 webpages in existence (yes that is 130 million!), it is extremely important to understand how they work and how to increase your chances of being placed in the top 20 of the search results. "Google Friendly" Solutions to Graphic-Intense Sites We all know that the search engines can't "see" or "read" the graphics on our pages. We also know that we need to provide text on a page, so the spiders will have something to crawl and index.
|
| Home | Site Map |
|
| © 2008 | |
