| |
|
|
| Webmaster Resources: Search Engine Optimization Information | |
|
|
|
Goofy Mistakes that Hurt Your Search Engine Rankings
One thing is for sure, you don't want to spend hours, perhaps days, months, or years on a website to have some stupid little mistake get your site dropped or never even listed in the search engines. There are a lot of rules that search engines have created to block out what they call spammers, so don't kid yourself by telling yourself you are not an evil spammer. As the courts might say, ignorance of the law is no excuse. So what kind of horrific mistake could sneak upon you and possibly ruin all your hard work? When I first starting making web pages, I created basic templates that I used for an entire site. Of course it's great to have a uniformed look for your site, but what if you had a screw up on a template you used over and over again. What kind of screw up? How about hidden text or a hidden link? You see the old WYSIWIG editors, like the older versions of FrontPage sometimes leave behind links within the html code even after you've deleted the link. As far as hidden text, that can happen by not paying attention to what you are doing. If you make hundreds of pages eventually you might accidentally color some of your text the same as your background. You say it's not likely. I wouldn't think so either, but it's happened to me several times. If you use the mistake ridden template over and over again, you might have a problem. It's generally understood that search engines frown on hidden text and links. How many will they overlook is anybody's guess. So if you haven't checked your old web pages, it might be profitable to check out your html code. Look for urls with no link text in the code. You can usually find hidden text by simply highlighting your webpage in your browser. Solutions If you find out you have the problem over hundreds or thousands of pages, it might be worth investing in Microsoft FrontPage 2003. It has a split screen that helps in finding html errors, and best of all you can do a site wide search and replace. The software will find the code you search for, and all you have to do is leave the replacement code box blank, thus removing the offending hidden link. The good news is that there are some other ways to avoid this problem altogether. You can learn CSS for template designs for instance. A trick I like to use is Server Side Includes (SSI) for my links menu. To make it work you have to have two things, a code like this [an error occurred while processing this directive] with your links menu page inside the code, and your server has to be set to take it. Most servers are automatically set to use SSI includes in shtml pages, but most web hosts allow you to pick .html or .htm pages to parse. The only thing to keep in mind is it puts an extra task for the server to perform on each and every page that contains the extension you choose to parse. For example one of my web hosts has in their control panel a apache handler section. I simply go there put server-parsed in the Handler box, .htm in the extension box, and click add. That's it. Now if I need to add a link to my menu I change one page the menu.htm page and I'm done. Webmaster of WebmasterTips.US - Free scripts, articles, & web hosting reviews
Add to these social bookmarking sites: 
MORE RESOURCES:
SEO - Google News |
|
|
|
RELATED ARTICLES
SEO Tips - Google Has Changed - Learn Why And What To Do Google now checks the year your domain name was first registered.This just makes sense. New Site and Sandbox: How to Get Rid of It You have put lot of sweat in making your site. Now you want it to engender revenues and only source of traffic is search engines. Got Spiders? Many internet marketers blow mountains of start-up cash on their websites just trying to break into search engine rankings. I was one of these internet marketers. Easy Web Tips How can you be found on the web?The web is a necessity as we have mentioned before. It has become one of the things that you will be asked about in almost every meeting you have with clients. The Real Search Engine Optimization Guide Nowadays, there is so much talk about SEO (search engine optimization) that it has become an industry of its own. Still, 90% of webmasters don`t know how to achieve high search engine positions. 60 Day Sandbox for Google & AskJeeves; MSN Indexes Quickest, Yahoo Next Search engine listing delays have come to be called the Google Sandbox effect are actually true in practice at each of four top tier search engines in one form or another. MSN, it seems has the shortest indexing delay at 30 days. 21 Search Engine Terms Every Web Marketer Should Know Part 1 1. Search Engine - Is a database of web sites that is ranked according to the computerized criteria that the programmers decide upon called an algorithm. How to Use the Google Patent to Get More Traffic According to the recent release of the Google Patent Application, many of the things you're doing to get better page rank and increase your position in natural search are about to be history. It's frightening how much things are going to change. Keywords - Key For All Doors Keyword research is certainly the most important phase in Search Engine Optimization process. Whether you hire a SEO company to do the job or you are doing the SEO process in-house, take your time during this process. Optimizing Your Website Search Engine Optimization, optimizing your website for it to be visible in the search results of a search engine's query or in a search result of a directory.Basically, SEO is a marketing strategy for your site. SEO - Google Sitemaps Explained Once again I seem to be writing about Google. The reason Google keeps cropping up in these articles is that:Google is a innovative company always coming up with new ideas to keep one step ahead of the competition. The Value of Search Engine Marketing Search engine marketing vs traditional offline marketing. Most often, traditional offline marketing such as TV and radio ads cater to the masses. A Link From An Ugly Duckling Website With A PR=1 Could Give You 10 to 80 Times More PageRank Whether you want to start a business and sell on the Internet or you're an old pro and want more Internet sales, here's the easy way to do it.To get the most sales on the Internet you need to have a high PageRank on Google. How MSN and Yahoo Sells Your Traffic Yes, it really happens. Now you might find it hard to believe but you will understand after I explain. Keyword Density And How To Use It To Keep Traffic Flowing To Your Site! Generating high traffic to your web site can be costly, or not, depending on time and effort you commit to the business.One of the easiest, least expensive and most effective ways to get visitors is via a concept called 'Keyword Density'. 10 Steps To Higher Search Engine Positioning There is perhaps no more level playing field in business than the Internet. It is this fact that has created millionaires from paupers. What All Top Google Websites Have in Common While it is okay to admire and envy all those sites enjoy top ranking with leading search engines like Google, it is much more important to study these sites closely. You will definitely end up learning a lot that will prove to be very useful in helping you take your own site to the top of Google rankings. Marketing to Search Engines AND Humans When you were just a young and precocious student of marketing, someone explained to you how to market to humans. "Know your target audience!" said the experts. Yahoo Listing Still Worth It? In October 2002, the Yahoo! portal changed the way it delivers search results. In the past, the most prominent results were exclusively culled from websites listed in the Yahoo directory itself. PageRank and How It Gets Assigned We know that each and every website page is assigned a Google Page rank, based upon a mathematical algorithm. Pages rank on a scale of 0 (zero) the lowest, and 10 (ten) the highest.
|
| Home | Site Map |
|
| © 2008 | |
