| |
|
|
| Webmaster Resources: Search Engine Optimization Information | |
|
|
|
SEO Hints and Tips and Free SEO Tools
Do you realize that if you manage your website, SEO tools, and pay-per-click tools, you can literally have as many leads as you want from your website? I assume that a website should convert approximately 5% of the viewers to doers, taking some kind of action that you want them to take. So, all we have to do is make sure the website does convert viewers to doers, and then we make sure we've got the right amount of traffic arriving at the website. All quite manageable. Today, we're mainly talking about how to get the traffic to your website through Search Engine Optimization, SEO. Here is a list of the best tools I've found to do SEO and a quick review of some of the top issues for SEO. Most of these tools are either free, or can be tried for free before buying Most search engines are looking at your site to find relevant search words. How relevant determines your eventual search engine position. How do they determine relevancy? Although every search engine has slightly different rules, here are some of the key ideas. Keep in mind, they could change tomorrow. Search engines are continually changing because just as soon as they determine how to find the relevant search words on your site, someone finds a way around their rules. Then search engines change the rules again. A key word usually has to show up in each of the following areas of your site, with a density that falls within a range that search engine would like to see. They also like to see the words at a certain position in that area, usually at or near the beginning of these areas: Areas search engines look at: 1)Meta tags (title, description, and keywords) (NOTE: I'm told that most search engines don't consider meta tags any longer, but I keep seeing my keywords pop up from the meta tags). 2)Body text of the site 3)Headlines 4)Alternate text behind the graphics 5)Links, and link text How do you choose the right keywords? Here's a big warning: Consider what people are looking for, not who you are or what your product is. For me, I would rather be found for "small business help" than for my company name, The Leader's Perspective. Obviously I want people to find me, if by chance they are looking for me by name, but just think about this: Here are some tools to find the right keywords. Now, this is an even better tool. This one contains a thesaurus as well, so it will show lots of other ways people have been searching for the keywords you've typed in. This tool also has a way of measuring the RIGHT keyword that is even better than Overture for Search engine optimization. Overture reports the number of searches last month for that keyword, so you can find the words that have the greatest number of searches. However, Wordtracker, reports the greatest number of searches for the words with the LEAST competition. When you are doing SEO it won't do you any good to go after the words that have been searched for the most if there are millions of competing sites. It's just not likely that you COULD get a page 1 ranking among millions of sites. So, Wordtracker helps you find words that have been searched for ENOUGH to give you traffic, but at the same time have the least competition. They provide their own proprietary ranking that finds the best search words that you are likely to get a search engine position for. Just make sure that the words you end up with from that search actually are words that someone would be looking for to find you. Hint: I use Overture to find the greatest number of searches and use that for pay-per-clicks, and use Wordtracker to find the right search words for Search engine optimization. Here are some other useful tools. Internet Business Promoter will provide not only an analysis of many of the search engine sensitive stats, but will give you almost a step-by-step how to fix your site. Although this has ended up down the list, this is probably the number one greatest tool to learn search engine optimization. www.axandra.com Another similar tool is http://www.wpgsales.com/ Search engines tend to give websites that have more external links from other websites pointing at them a higher search engine ranking. Here are a couple of free tools to track your link popularity, and to check our competition as well. www.checkyourlinkpopularity.com http://www.marketleap.com (this one shows a graph if your history) Alan Boyer, President/CEO of The Leader's Perspective, LLC is considered one of the world's leading breakthrough specialists. He has worked with some of the worlds largest companies, on projects in the multi-billion dollar area, and with single proprietor companies. He has worked on many hundreds of projects with companies that have resulted in multi-$100 million savings or gains. With over 35 years of business, quality, and process experience, he has catapulted businesses lightyears ahead in weeks. Some have doubled and some have jumped 10 times. He claims the key to that is: He helps companies worldwide reach further than they EVER thought possible?.FASTER http://www.leaders-perspective.com/Small-Business-Help.aspx mailto:AlanBoyer@leaders-perspective.com
Add to these social bookmarking sites: 
MORE RESOURCES:
SEO - Google News |
|
|
|
RELATED ARTICLES
Find Best Keywords For Your Site Keyword optimisation is probably the most important thing that you want to concentrate on with regards to search engine optimisation (SEO). Unfortunately, not many people know this, or do enough to optimise their sites' keywords. The 3 Essential Components of a Search Engine Optimization Campaign Everyday, the Search Engines average 300 MILLION searches. In a recent Forrester Research report 81% of consumers on the Internet find products and services by using the Search Engines. Why Search Engine Traffic Should be Your Top Priority Most Internet marketing methods are risky and many will not have any affect on traffic to a web site. Some online marketers will sell you anything from banner impressions, to mass email campaigns (spam), to popup ads. See No Google, Hear No Google, Speak No Google That's right - I dreamt of a World Wide Web without the Googlopoly. And let me tell you - it was a scary place. Search Engine Optimization for Everyone There are many facets to SEO and the search engines continually change their methods of indexing sites to help prevent the same sites from staying up in the ranks all the time.Here are some strategies we have personally used with our web design firm:1. How to REALLY Profit from SEO I want to give you a few more things to think about as you excel and grow in the craft of search engine marketing. If you are anything like me, you were hooked the first time you really made a difference to someone else's success. PageRank and How It Gets Assigned We know that each and every website page is assigned a Google Page rank, based upon a mathematical algorithm. Pages rank on a scale of 0 (zero) the lowest, and 10 (ten) the highest. What is The Google Sandbox Effect? In the age of fair competition you may find it hard to believe that a search engine may hinder the appearance of a new website. This is what is currently believed to be happening on more web servers today. Do-It-Yourself Search Engine Optimization Search engine optimization, or SEO, is big business. If you rely on search engines to bring visitors to your business website, you need to rely on more than luck. Do-It-Yourself Keyword Optimization The first step in a search engine optimization campaign is to choose your keywords or keyphrases for each of your web pages. Keywords are the terms that search engine users type in the search box to conduct a query. How To Get Listed In Google For Free Google does not accept payment for inclusion in their main index - so anyone that's at the top is there through hard work and perseverance, or through paying a company such as NikkiPilkington.com to do the hard work for you. Pay Per Click Versus "Organic" Search Engine Listings - The Pros and Cons and Best Uses for Each What's the difference?For those who aren't quite clear what the term "natural" or "organic" search engine-listing means, they describe the "editorial" search results on any particular engine. These results are professed to be non-biased - meaning that the engine will not accept money to influence the rankings of any individual sites. A Real Example of Search Engine Optimization (SEO) Success The term, Search Engine Optimization (SEO), refers to a set of techniques by which web sites and web pages are constructed for maximum recognition and ranking by search engines such as Google, Yahoo, and MSN Search. Using the right techniques can guarantee top listing positions for keywords and keyphrases that are related to a site. Search Engine Traffic Domination - How to Turn the Search Engines into Your 24/7 Salesmen Getting your website returned by the search engines as a high result is a significant goal by most webmasters because higher search results means higher traffic and revenues. However, there are some tips you can utilize to help your website gain better rankings by the search engines and ways to turn the search engines into your 24/7 salesmen. SEO Expert Guide - Paid Site Promotion (Marketing) (part 7/10) In parts 1 - 6 you learnt how to develop your proposition, identify your key words and optimize and promote (for free) your site and pages. You were also introduced to our mythical Doug (who sells antique doors, door handles, knockers, door bells or pulls and fitting services) in Windsor in the UK. From Corpora to Matching Making effective use of the Internet is increasingly about creating better and more intelligent applications and search engines. Here is a brief introduction into how search engines work:01) Define the corpus, search space/data; 02) Separate the corpus into documents; 03) Generate features for each document; 04) Generate a representation of each document; 05) Study the feature/vector space; 06) Cluster documents; 07) Reduce dimensionality; 08) Accept input Queries; 09) Find the cosine angles against the query vector; 10) Find the sought vector column; 11) Output results to user in some way;Each document in a corpus (database) is described by a set of keywords called index terms. Most Overlooked Search Engine Optimization Technique Some of the basics when it comes to SEO and getting high ranking in search engines starts with using a keyword and then placing it strategically throughout the website in content, title, headline, etc. Using the keyword multiple times in your content is great, but lets look at something that a lot of websites completely overlook. Are You A Google Junkie Google this, Google that, Google Google Google.. The Biggest SEO Scam of All While there are many ethical SEO firms serving Internet users today, a few notorious practitioners also exist. One of them called me just the other day. Making Money with Popular Search Engines With so many internet and home business opportunities on the world wide web nowadays it is very confusing as to know which ones are scams and which are not.However, even though I am sure that most of the money making schemes advertised have their merits, it would give the entrepreneur great peace of mind to know that he was building an internet business in conjunction with a credible and high profile corporate.
|
| Home | Site Map |
|
| © 2008 | |
