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| Webmaster Resources: Search Engine Optimization Information | |
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Tips On Optomizing Your Website For Search Engines
I wish to give a few little tips, about optimizing. You may find it quite useful, depending on the type of website you have. This is it; basically, when you optimize a website, you first want to enter at least 30 keywords into the 'head' of your web page. No problem there. The next step in optimizing is that you must put each of your keywords into the text of your web page at least 4 times! This is one area where your web page sinks or swims in the search engine 'spidering' process. This is where one must get, er.. creative. We've all seen those web pages that are about a mile long and so wordy, that you kind of loose track as to what the heck they are talking about. Well, optimizing is what that's about. That and testimonials, which are a good thing to have, but most experts agree that you've got to get right down to the point and not loose your reader. If this page is in a surf exchange, you're expecting your viewer to read a mile long page in about 30 seconds. Trying to get all your key words into your ad text 4 times, can make it read a bit funny. So here are a couple of alternatives; If you use graphics, (and who doesn't?), you are often able to enter text as mouse over text, as if you were going to link the graphic somewhere, but just put in some graphics that you don't plan to use as links and cram as many keywords into the mouse over as you can. On some of my sites you see a few extra graphics that seem to be there purely for decoration, until you put your mouse on one and see a mouse over text that stretches off the screen. But most folks don't put their mouse on a graphic unless they are told it's a link. I honestly thought of that myself, but I have since seen the idea in Trafficology. Another one that I thought up, and haven't seen anywhere else is this; Just create a text box and load all your keywords into it as many times as you need, or use four boxes, (just copy and paste) then set the color of your fonts for the text in these boxes to match the background color of your web page. Now you have invisible keyword boxes that still work the same as if you had put them into your ad text! Brian Beshore has been involved with Internet Marketing for several years. He publishes his own Home Business Guide. http://surfinsafari.net
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