The 4 Keys to Great Website Promotion - Helping Others with Friendly & Useful Services
With all the "How To" articles, and great advice available online today, great website promotion and running a successful online business still comes down to the simple act of providing great service and helping people with their concerns and/or problems. This article will give 4 key points in providing great website promotion.
1. Fantastic Customer Service
2. Upfront and Visible Contact Information and Support Services
3. Useful and Informative Content
4. Keep it Simple
Incredibly, myself included, we always seem to get carried away with following the latest promotion tips and trends that seem to be the current craze at the time. Granted, it is imperative as entrepreneurs to always have an open mind to new technologies, and marketing techniques. However, we must not forget the simple and proven tasks of being available to help others out. Successful website promotion at its core is all about the customer, or the person browsing your website. In this age of virtually instant communication, positive "word of mouth" recommendations and feedback of other's about your site/product is absolutely invaluable to the long term health, growth, and sustainability of your endeavors.
You might be saying "We all already know that fantastic customer service is important" However, do you realize how important? Large corporations spend literally hundreds of millions a year just on customer surveys which evaluate their companies effectiveness to their consumer. If you have not yet sent out a simple survey asking your customers/clients, etc of how you can serve them better, this should become your next project this coming week. Overall however there are a couple key things to remember in providing "Fantastic Customer Service".
1. Prompt and quick response to any questions/comments received.
2. Provide prompt solutions and/or advice as soon as possible
3. Always keep customers/clients advised of the steps you are taking to help them.
(IE If you cannot find an immediate solution, advise them, of the additional steps you are attempting to take on their behalf)
5. Send out a quarterly survey to a random group asking them what you could improve on.
6. Finally, take steps to initiate at least one new tool every quarter to help improve the Fantastic Customer Service you already provide. (This is what wills et you apart)
Providing Visible customer contact information, and help resources is another important step in providing Fantastic customer service. In today's world most customers like to be able to have resources available in order for them to resolve their own concerns/questions. By the time a customer calls or emails you it is often too late, and your customer is probably already agitated. Here are a few suggestions to help your consumer solve some of their own concerns, should they choose to do so. Remember, the faster a concern is addressed and solved, the more, and better recognition you will receive as that customers shares their experience about you, your product, and/or website.
1. Keep an updated and thorough FAQ section. (Make sure it is easy to find)
2. If possible integrate a trouble ticket support system (This way the customer can always access, and see the status of their question/concern)
3. Consider integrating a live help system(Again, offering an immediate solution vs. making customers wait for a response.) I would recommend http://www.phplivesupport.com/
5. Consider creating a support forum for all users to ask questions and be able to search through answers to past questions.
In this section I will combine the "Useful and Informative Content" with "Keeping it Simple". There have been many articles written on the importance of having useful and informative content on your website. Not only does this help you in your quest to achieve a high search engine ranking, especially with Google, but perhaps even more importantly you are once again providing a useful service to your customers and/or clients. I realize much should not have to be said about this topic, however I will finish this article stressing the importance of "Keeping it Simple" I have seen many websites that do have large volumes of great and useful information.
Many times this is done in hopes of achieving a greater ranking in the search engines. However, what these websites have gained in content, they have lost in simple website navigation. Keep in mind, that studies have shown, that that average website visitor is looking to find a solution in under one minute. Combining great content with a simple and easy user interface will not only improve your website's functionality, but produce even more satisfied and repeat customers.
With only a few simple adjustments to your customer service policies, can result in the best promotional campaign you have ever implemented. This will start you well on your way in achieving exponential growth in website traffic, revenue, and customer satisfaction.
Darren currently owns and is involved with various online marketing and management companies. He is the author of "How to get Listed in Google within 72 Hours" and prides himself on offering support and helping many individuals and business customers achieve top 10 rankings within Google in an extremely short time frame. http://www.marketingoutlet.com/google_article.htm
Add to these social bookmarking sites:
Bluehost Vs. Hostgator Vs. Godaddy - Comparison of Top Shared Web Hosting ... - DigitalJournal.com (press release)
Godaddy Vs. Bluehost: Compare Bluehost And Godaddy to See Which is Better ... - DigitalJournal.com (press release)
Notice: Undefined index: TITLE in /var/www/vhosts/harmonyhollow.net/httpdocs/webmaster-resources/site-promotion/inc/rss.inc on line 103
Submitting Your Website With Web Promotion Services
Once you have built and uploaded your home business website the next step is to start promoting it both offline and online. Offline methods include putting your web address on your business cards, stationary, brochures, flyers, pamplets, home sign, automobile or whatever literature you can.
Why You Should Learn HTML
Do you have a website or are you planning on creating a website in the near future? You owe it to yourself to at least learn some basic HTML (HyperText Mark-up Language). Even if someone else is creating and maintaining your website there are some basics you should know.
Writing Quality Articles to Promote Your Business
Writing and distributing articles is fast becoming a popular method of website promotion.However, if your articles are not high-quality, you defeat the whole purpose of using articles for promotion.
How To Promote Your Online Store
OK. So you took the leap and started your online store.
One In A Million - Make Your Site Stand Out
"One in a million". What do I mean by that? Well, for those of you who have dabbled in internet businesses such as affiliate programs and network marketing businesses, you would know that these programs generally provide an entire website for you to market their program.
Discover How To BOOST Your Website
Don't you just hate the process of exchanging web site links? Finding sites that are relevant, placing a link on our site, contacting the web master to request a link swap, waiting for a response, that may never come..
Reciprocal Link Exchanges - A Foolproof Technique That Will Never Die
On the Internet, links are very important for websites to accumulate because they have such a heavy bearing on a website's relevance and ranking when certain keywords are searched for. As a result, many websites are working hard to get more links to their site than their competitors so they'll have higher rankings.
The Importance of Page Content
The Importance of Page ContentThe content of a page is probably the most important consideration when building traffic to your web site. Other techniques do gain more traffic but page content and content of your web site in general is most important when producing a good quality site that will naturally build traffic.
Restaurant Website Promotion - How to Boost Your Business Using Tested Online Marketing Tactics
Being a restaurant owner means you are always interested in getting more people into your restaurant, whether that be return customers or new customers, hopefully always a mixture of both. Fortunately, the Internet can help you in your marketing goals and not cost you a lot of money.
Website Promotion - Need Inspiration to Write Articles? Check Your Stats!
One of the best ways to promote a Website inexpensively is to write articles about your Website's topic and submit them to "free content" sites. These sites are easily found; just type "submit free content" into your favorite search engine.
How to Keep Your Visitors on Your Site
Does your web site's visitors keep on hitting the back button on their browser without even thinking twice and never come back? More often then not, visitors are leaving fast as they came and forcing the web site owner to have to relook over their web site. So, how do you keep your visitors coming back and staying longer? Below is a list of the top three reasons why your visitors are not coming back to your web siteEasy and fast navigation is a must.
How to Get Hundreds of Links to Your Site
If you are website owner and you have begun exchanging links, you know how time consuming -- and time-wasting -- it can be. On the other hand, you don't want to give up on the process because you might actually unearth the occasional valuable link partner.
10 Magic Ways To Multiply Your Orders
1. Use reward programs to keep people revisiting your web site and buying your products.
Internet Marketing and Getting Your Site Noticed
You may have created and established the best Web site in the world, however if the world does not know it is there, it will not do your business any good. As a result, knowing how to market your site and getting your site noticed is incredibly important to the success of your business and something you will want to concentrate your efforts on.
Internet Directory Submission, Sure Way To Link Popularity
Most website owners fail to differentiate between a directory and search engine, failure to do so has resulted in failure to harness the powers of Internet directory effectively.Search engine uses the spiders - (an automated software program) to locate and collect data from web pages for inclusion in a search engine's database and to follow links to find new pages on the World Wide Web.
Kick-Off Your Web Traffic Virus!
Have you noticed lately how savvy webmasters are using simple, content-rich articles to pull-in more targeted *traffic* to their Web Site audience without spending a dime on promotion or advertising?It's a fact: content is KING on the Internet. Heavy traffic Web Sites and BIG Newsletter directories are on the lookout for FRESH, original content in the form of articles, interviews, news and reviews.
Are You A Winner Or A Loser?
What do you do next! you have been working so hard to perfect your website you are certain there is nothing else you can do to improve it. So why is there no sign of it in any searches?Boredom is setting in and you are wondering if it was worth all the bother after all.
How Building a Fanbase will Make You Sales
If you've ever been to a popular forum hosted by a singal indivual, you would probably notice that most of the members of said forum take the owner or moderators advice as gold. Allan Gardyne is a good example of this, with his affiliate advice forum.
Ten Tips for Promoting Your Website
Well I started out with seven, Free and low cost promotional tips but somehow ended up with ten!Owning your own website you need to promote it within a budget. For many business people and marketers alike we seem to like the low cost or Free promotion avenues.
How To Make Your Online Testimonials More Believable
In order to have more trust in your visitors' eye, help you to pull more sales, you need put some testimonials on your website. But how to make your online testimonials more believable? Here are a few tips for your reference: 1.
|Home | Site Map|