Using Free For All Links Pages as an Effective Marketing Tool
Free For All Links Pages have been given a bad name in recent history . The "green" internet marketer who posts to an FFA page and receives thousands of emails and very few sales for his efforts may find them too much of a hassle to deal with.
I can certainly empathize since I have been there. Luckily when I began my marketing career online I was already very familiar with email systems and was able to handle the deluge of email that came back my way.
When the dust had settled on my first few experiences posting to FFA's I realized a few things.
Blasting my ads to 10 Million or 20 billion sites as the Blaster programs I was using claimed to be doing wasn't generating a heck of a lot of sales.
Since everyone uses auto submitters to blast their ad to millions of sites I realized that nobody was ever going to look at my advertisement and I was never going to make a sale.
To make matters worse these FFA sites often roll your link off their pages in a matter of hours giving you no Search Engine value from the links.
I don't want to get off topic into SEO but I do want to point out some search engines view FFA sites as "bad neighborhoods" . It's your call whether you want to post your link there or not. I like to get the ads from FFA owners to see what programs are out there and what's new. FFA blasts are a great way to keep abreast of what's "going on" .
So what is the value of an FFA page to you other than to get a ton of email ads?
The best value you can get from an FFA page is not posting a link on it but owning it. Owning an FFA page allows you to send a one time advertisement to everyone that posts there . There are several services out there of quality that can provide you literally thousands of these types of leads a day. If you pay more money in most cases you are getting better quality or more exclusivity with the leads.
They will collect them, double opt them in (i.e. confirm their identity and email address deliverability), and in most cases email your message to them automatically at a time interval you select (i.e. 0-7 days delay).
All you have to do is set up your ads, and log in periodically to check your Ad tracking stats (you are ad tracking right?), change up your ad and subject lines and that's about it.
You will have to try several of these services (whose price and quality vary GREATLY, I repeat GREATLY) to find the quality one's.
My suggestion is to inspect the leads yourself when you are a new member with one of these services. You can often tell using common sense whether the email addresses appear to be of quality or not.
A lot of repeat emails, or repeat email sequences where they have the same name and just change a number on the end indicate they accept multiple posting from single individuals. While this can create an impressive lead count number to advertise to potential customers, obviously sending 50 messages to one person is not as effective as if you sent 50 to 50 (duh).
Reject vendors who do not generate results... it's too easy to give these websites a chance since their services are all relatively inexpensive, but a little adds up in both your time and your money. You can be out $500 on your credit card pretty quickly when shopping for services online. Everybody has a great sales page devoted to telling you how lucky you are to have found their website.
Stick with a few good sources and try out a few new ones each month (until you reach a budget you are comfortable with). You will miss on a few sites in the beginning. BUDGET FOR THIS. You will feel better mentally and you will be more aggressive marketing.
You have to get the word out in the biggest way you can afford while making sure you are using services which provide value for your money. In the end the service should make you more money than it costs. At $20 dollars a month one referral to any program you are in will pay for the service for the month so you can see that if you find those quality FFA vendors it's not hard to justify their expenditure.
Remember these FFA leads were once you posting to these pages. They don't know what you know yet. It's easy to get referrals for FFA programs from people posting to these pages.
You will have to write "snappy" headlines get them to open your email when there are quite a few others in their inbox, but if they do open yours and you enlighten them about the values of owning an FFA page you have an excellent opportunity to earn a referral. Don't brow beat them. Point them to this article if you want, provide them with "education" not a commercial.
FFA Resources I recommend:
Trafficwave.net - one of my favorite programs as the multiple mentions in my blog will attest to. 6000 strictly double opted in leads a month. Brian the Owner of Trafficwave is really committed to his membership and it shows. Great automated marketing.
Multilinks.net - Great leads and a premium lead option that gives you 2000 leads that only get emailed your ad..... PER DAY.
About the Author
Michael Lawrence is the webmaster of Cobrasurf.com - Get Free Website Promotion and Free Traffic.
He also publishes a blog which can be found at Cobrasurf.blogspot.com
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