Appropriate Key Words Choice
What do the key words represent?
Key words - these are the words that the users enter in a given search engine to find services or products you offer. It is extremely important to know what key words they will use. Selecting the appropriate for your activity key words is the first thing you have to do because all other strategies are built on their right choice.
How to select the appropriate for you key words?
Key words that will work best for you means to describe exactly what you offer and meanwhile to be well used by users. If your website is ranked number one in the search engines results, after using key words that nobody uses, your work will be useless.
? Don't count just on you when selecting the appropriate for your business key words. The users might have a completely different view about what to insert in the search engines to find you.
Wonderful implement for defining the appropriate key words is a specialized database called Wordtracker. First make a list with appropriate key words that you think are similar to your products or services. You could make such a list by asking your clients how they would search your services or products in Internet or you could view your competitors' websites about what key words they had used, but don't copy their information. Just look if they had used some key words that could be useful for you. Then use the Wordtracker database, which will show you every key word's popularity, and how competitive it is (i.e. is it used a lot by users and how many websites are optimized for it). As more they are, as harder your website will reach the top in the search engines ranking.
? The best choice will be if the selected word isn't so competitive and has a very good popularity.
Besides Wordtracker gives you some additional possibilities for choosing key words, that weren't mentioned before but are in reality very appropriate. Be sure that you alternate, combine the words, selected up to the moment. Much more appropriate words could appear, too.
? To understand the way Wordtracker functions, use its free version, although its paid version offers much more functions.
Never count on orphaned key words!
Two or more words combination is a much better variant than an orphaned word. The orphaned word is more common, while the phrase much more specifies the search purpose. Let's suppose that you are a manufacturer of solid wood furnishings and take these two examples of key words.
"solid wood furnishings"
The first word is orphaned, so it is very common. When a user searches some information by it, search engine will sort all the sites where the word is contained, without anything precise. There are maybe lots of sites. Besides people using this word during their search are not from your target audience. They are not among the users that could buy your products, they are not interested in your products and services.
By using the next phrase the user is aware of what exactly he is looking for and defines, limits the search to some definite kind of furnishings (solid wood furnishings in that case) and the relevant search engine sorts better, more precise results. The possibility your products to be bought in that case is bigger than in the previous one, maybe because the user needs these furnishings as he/she searches that way.
? That's why always add to a key word, corresponding to business like yours, some additional, specific only for your business words to define and to specify the process.
About The Author
Veselin Andreev is one of the Svilaves founders - website design and promotion services, the quality and effect of which are aiming at the successful development of their clients business. Read the exact details of their services on the address: http://www.svilaves.com
Add to these social bookmarking sites:
Academy of Art University Web Design and New Media Student Heather ... - San Francisco Chronicle (press release)
eCommerce Web Design Firms Ranking Includes Hudson Horizons as #2 by 10 ... - PR Web (press release)
Brand in hand: the strengths and weaknesses of responsive web design - Marketing magazine Australia (blog)
Notice: Undefined index: TITLE in /var/www/vhosts/harmonyhollow.net/httpdocs/webmaster-resources/web-design/inc/rss.inc on line 103
Congratulations! You've Gotten Visitors To Your Site! Now, Can They Find What Theyre Looking For?
As search engine marketers, we spend an enormous amount of time trying to get targeted traffic to our site. But, once those visitors get to our site, can they find what they're looking for? If not, guess what? We've lost a customer.
Website Creativity: Why It Matters Now More than Ever
If one more business owner tells me their website sucks because they're just "too darn busy to deal with it", I'm gonna hurl. That's like saying, "I'm doing business in my dirty underwear because I'm too busy to get dressed.
Handwriting Font Tips - The Personal Touch That Makes a Difference
Most websites use similar fonts and as a result have a generic look. So, if you want to differentiate your look and also add a personal touch to your website, consider using handwriting fonts.
7 Tips To Increase Sales With Your Ecommerce Web Site
Ecommerce is just exploding right now on the Net. More and more people are doing their shopping online.
How to Choose Web Design Company?
Before deciding on which web design company to choose, you should first determine the main aim and purpose for your upcoming website. Once the aim and purpose have been identified, then only move on to choose a reliable web design company to develop your website.
Understanding How HTML Color Codes Work
Ever wonder how HTML color codes are put together? For the beginner, it can look like lots of numbers and letters that make no sense. In reality, HTML color codes are written that way for a specific reason that we'll look at in this article.
3 Simple Ways To Dramatically Improve Your Website
Before you start worrying about marketing your website on the internet it always pays dividends to look at the website itself and get the fundamentals right before looking to shout about it from the virtual mountain-tops.You may already have thought about the following 3 ways and some of you may already have them in place on your website.
Is A Picture Really Worth a Thousand Words?
The great debate: how much copy you should have on your site, particularly on the home page?Do you subscribe to the idea that a picture is worth a thousand words--and therefore images, not a lot of text, should be the main thrust of your home page? Or do words have more power to capture a visitor's attention and compel them to buy--meaning you should aim for powerful copy?As a graphic designer, my natural inclination is to create graphically-rich, light text websites. Since I'm focused on what a site looks like visually, I like using impressive images, bold splashes of color all over the page, and not very much copy.
The Key to Getting More Magic Shows Booked Online
This article is the result of a conversation I had with a magician about his website. He wanted to know if I could build him a nice looking site that had his name and contact information on it.
Selling Multiple Products? Avoid These Top Blunders
When your web site sells more than a dozen items, you may face a fierce challenge of helping shoppers find what they are looking for. You'll need to classify products into categories, but these will serve as obstacles and even deal killers if those categories do not match those in the heads of shoppers.
Using Graphic Design on Your Website
Almost everything is available on the web? products, services, e-books, software, audios, videos, membership sites, or newsletters. Regardless of what you're promoting, there's a never-ending supply of prospects and customers on the world-wide-web.
Quality Web Copy is the Key to Success
Many websites make the mistake of being all flash and no substance. Nothing irritates potential customers more than visiting your website hoping to find information and instead seeing only blinding color and flashing borders.
Size Does Matter!
In this article we will be looking at why you should keep your web page size small.As any good webmaster knows you should keep the web page size small, but why? It's really simple, both spiders and visitors hate web pages that take forever to load because it's harder to spider the web page or for the visitor they just don't have time to wait for your web page to come up, after all most web sites are not that great, so why wait if your the visitor?You should keep images down in size, the best way to do this is with image compressors.
Finger Eating Garage Door Reveals Breakthrough Web Design and Linking Strategy
Last Thursday afternoon I was working on a garage door and regrettably loosened the torsion spring too much. This spring is what relieves or neutralizes the weight of the garage door so the openers can work without burning out and so you don't have to be Arnold Schwarzenegger to open it.
Becoming A Website Designer
The ability to create simple, attractive and functional web pages is a highly marketable skill. There is a huge and growing demand for websites and web content, especially for smaller organizations who often can't afford to hire a full-service web design firm.
Use Feng Shui Techniques To Design a Harmonic Website For Your Business
By following feng shui guidelines and techniques, you can build and design a business website that is not only visually attractive but also attractive to wealth and prosperity. The elements that are part of a business website are somehow equivalent to the objects distributed through a working space since the website is the electronic version of the actual business' offices.
The Newbie's Guide to Small Business Web Design
You've got a concept for a business, are excited about putting it out on the Internet, know a little bit about computers and the Internet, but know nothing about building a web site, or web design.You can still be highly successful and save money by doing the job yourself so long as you've got the willingness to learn and the time to spend on the project.
Hexadecimal Color Notation on the Web
When designing elements for your webpage, you will often be called upon to specify a color. For example, the code for a span shown below specifies that the color of the text within the span will be yellow.
Power of Squeeze Pages for Realtors
Squeeze pages are a very hot topic in the internet marketing scene. What a squeeze page is is a page that is built to get someone to take an action.
Explode Your Homepage And Replace It With Something Dynamite!
You know that I'm always extolling the virtues of an all-round website marketing approach that doesn't just focus on search engines? Well, you'll be suprised to hear there's a big problem with this.The big problem with this is that it assumes your website is ready to start receiving lots of visitors in the first place! Before you start marketing your site you need to know.
|Home | Site Map|