| ||
|
|
|
|
| ||
|
|
|
Website Development: Become Your Own Expert
Starting and maintaining a business is challenging enough without the additional financial burden of hiring a web site expert to put your vision on paper. If you are starting your business on a "shoe string budget," hiring someone to take your written materials to type in a basic format, add a few pictures and edit what you tell them periodically may not be sound money management. It is not necessary to be a computer "wiz" to develop your web site. You do have to know your product or service and be able to follow directions. Even if you have a web site consultant, "hands on" content and presentation development will be your responsibility-the buck still stops with you. Before you hire that web site expert, consider the following information. It may save you money and unnecessary waste of time. One strategy is to utilize web site packages that provide software to enable you to select the number of pages needed, choose background color schemes, and will include "download" features that will identify various products and services you offer. These packages offer you control over content 24 hours, 7 days per week, as opposed to contracting someone at $450-$600 for initial development then $50-$75 per hour to generate the inevitable changes in content as you grow your business. In addition, most web site consultants include "fine print" detailed costs for adding pictures or changing landscape. Although you do not have to speak an unfamiliar computer language to master the development of your business web site, you do have to know your product or service and a commitment to marketing and developing your business. Let's take a look at the basics of web site development for a five (5) page site: 1. What do you want your visitor to see when they visit your site? Begin with "colors" for background and the printed words. Depending on the service or product, it will either be a soft gray background with black or maroon print or black or dark blue background with white print. Others may have pastel colors with soft print. Color selections are based on the product or message. 2. What information should the visitor see first? The Welcome page should be viewed as the same as the welcome mat at your door. Its content will convey the purpose of your business or service. Your welcome message can be developed using the executive summary section of your business plan. You are introducing the product or service and giving your visitor a brief overview of what they can find on the other pages of your site. You are letting potential customers know they are in the right place. You have 15 seconds to capture your audience. Not unlike other personal presentations, don't waste time on unnecessary words. Get to the point. Entice them to want to know more. Information on this page, therefore, must be prepared by someone who knows the company and its products or services. Even with a web site consultant, no one can better describe your company than you. The basic facts will come from you. NO passing the buck here. 3. Who are you? The "About Us" page is your "brag bag" opportunity. This is where you talk about business accomplishments and expertise, awards and recognition. You can also provide a brief overview of yourself (especially if you are promoting consulting services) or background and expertise of any partners or key staff. 4. What are you selling? The product or Service page. Here is your sales pitch opportunity page. Describe how your product or service will be useful to your target market. Why is it unique? Who will it help? Why should they purchase it? This page, more than any other, will be fine tuned on a regular basis in the beginning. Wording, pictures, headings, etc. may need to be adjusted and revised as you develop and grow your business. For this reason alone, control over your web site should be a paramount consideration. Pictures are worth thousands of dollars. Investing in an inexpensive digital camera is worth the effort and cost. Your ability to take pictures of your product and download to your site provides immeasurable savings of time, money, and aggravation in the long haul. Even when you turn the web site maintenance over to marketing staff, as your business grows, there is something to be said for a business owner who can not only manage but has basic mastery of its operations. 5. How can they buy the product or use the service? The Contact and Order Page provides easy access to you or a company representative-essential to business growth. In this fast paced society, people still want to know they can communicate and receive immediate responses to inquiries they may have and gain clarity about the services or products they are purchasing. This page can include an auto responder (auto responder means providing a section for automated responses to questions. Individuals complete the form on this page, including name and e-mail information. In the comment section, they provide and specific concerns or questions. The message is automatically sent to your e-mail. You can automatically respond). The Auto Responder is a great way to build your customer base and attract new customers while exchanging information and ideas. Including Auto Responders also suggests you care about customer opinions and concerns. As an order page, you can investigate several e-commerce companies that provide merchant accounts so that people can buy immediately. Pay Pal is one free merchant on line account services. Your customers identify the product to purchase, can pay through a secured system and you follow up by shipping the orders. There is a charge for the sales transaction. The important consideration is knowledge that you do not have to expend hundreds of dollars in the start up phase to enter the competitive market professionally, ready to serve your market. Be Mindful of Traps After reading this article, you may feel challenged by the process of web site development. My caution is that you take each step a bite at a time. If you decided to contract with an independent web site consultant, make sure you have direct contact with this individual via phone or visit. Prepare a list of questions including clarity about the level of control you will have over your site. What is the rate for additional and ongoing costs? Have the consultant detail, in writing, exactly what is included in the basic development package, how they charge for maintenance of the web site, and when does it begin (for some charges do not occur until the site is up and running; for others charges begin as soon as they have completed the design). Be sure the final contract for service is in writing, providing a clause for both to terminate the agreement, with proper notice, without penalties for you. Ask questions! Ask questions! Ask Questions! The only stupid question is the one you don't ask. The key is that you establish a comfort level before moving forward. All Rights Reserved. Permission is granted to electronically reprint the following article as long as no changes are made and the byline, copyright information, and resource box. About The Author Theresa V. Wilson, M.Ed. is a freelance writer and owner of a home based business dedicated to providing products and resources for grieving families and caregivers facing health recovery and crisis related issues. In addition to her grief support site: and nutrition site www.renewingyourhealth
Add to these social bookmarking sites: 
MORE RESOURCES:
Real Estate SEO Web Development Toolkit Shows Promise For Future of Web ... - PR Web (press release)
Notice: Undefined index: TITLE in /var/www/vhosts/harmonyhollow.net/httpdocs/webmaster-resources/web-development/inc/rss.inc on line 103 Google News |
|
|
|
RELATED ARTICLES
Tips to Protect Your Downloads or Products 1. Upload robots. Functions and Subroutines in ASP Functions and Subroutines in ASP If you read our Tutorial on Include Files (SSI) then you learned how to encapsulate ASP code within include files and the benefits it brings us. As developers, we should endeavour to make our lives easier wherever possible. How to Make Your Own Free Website in 8.5 Minutes or Less Designing and creating your own website does not have to be a laborious effort that takes weeks to complete. Instead, in less than 9 minutes you can have your web site designed and up and running as long as you have a host located and know what you want to upload to your web page. Make Your Own Website - General Website Design Tips Wow, we`ve already taken a domain and chosen a web host. Great job ! Now it`s time for something special: making your own website. Improve Conversion Rates - Load Times Your site is getting traffic, but conversion rates are horrible. Everything seems to be working, so what's wrong? Your site may simply be to slow. Website Content & Usability Writing for the web is totally different to writing for printed matter. We tend to scan content on the web hunting for the information we're after, as opposed to reading word-for-word. Cost Effective and Powerful Dynamic Websites w. Fantastico Web Hosting If you are developing your website on a host that charges less that $5 a month, make plenty of backups as you are likely to loose your website files when the webhost goes out of business without notice. Indeed, be extremely wary of any such host. Website Globalization Globalize Your WebsiteThe Internet has unlocked a wide array of markets and knocked down barriers that previously prevented merchants from marketing their products on a global scale. There are a number of ways to 'globalize' a website and broaden a businesses general appeal to an international audience. But My Business Doesnt Need A Website! Revenues are often lost because many business owners don't see the value in having a website. They claim their products can't be sold online and technology is overwhelming. Nonsense! Why Do I Need a Website? "I don't sell anything online, I don't advertise online, in fact I don't really even know how to use a computer.. Stop Losing Precious Web Site Traffic to the Dreaded World Wide Web Black Hole You work hard to build traffic to your web page. If you are not doing 1 simple step you are loosing a portion of all your web site traffic to the dreaded World Wide Web Black Hole. The Evolution Of Search There have been many significant changes to the face of search over the last several years with engines becoming more intelligent than ever before. Today's users expect mainly fast, easy, relevant and satisfactory search results. PHP Redirect A PHP Redirect automatically transfers a web user from one URL to another. For example, typing foo. Marketing Your Business Online As a business you can't afford to ignore the Internet Age; in 2002 there was an estimated 605 million people online around the entire globe, today this is estimated at over a billion users worldwide.By using the Internet to market your business an entire world of potential customers are opened up for you, rather than just your local town, city, or country. Eight Deadly Web Site Mistakes and How to Avoid Them Creating and maintaining an effective presence on the Web has become increasingly complex and challenging as the power of the Internet as a marketing tool becomes more and more necessary to entrepreneurs and emerging businesses.The good news is that technologies that were only available to the big guys just a couple of years ago - audio, video, ecommerce, e-mail database management applications - are now affordable for almost everybody. Create Huge Income From Your Web Site - 10 Easy Ways The cost of setting up a web site is dirt cheap nowadays. You can register a domain for less than $2. Email Addresses in Web Pages You want to give your site's visitors a way to contact you by email but don't want your emali address to be abused. Here are a few ways to protect your email address when building your website. Building eCommerce Websites that Work - Part 2 Succeeding with an eCommerce website is a dream for many these days. It may seem nearly impossible at times, but it can be done. 12 Tips To Great Websites Why do some sites succeed while the vast majority of others fail? More and more website owners are asking themselves these questions. The answers are often more obvious than you may think. Newsletter Management Using PHP w/o mySQL for Beginners Let's begin by setting some limits. If you're like me, you like to keep it simple.
|
| Home | Site Map |
|
| © 2006 | |