7 Killer Ways To Increase Your Online Sales
Every online entrepreneur I talk to is asking the same question, "How do I increase my online sales, NOW?"
Online selling is essentially a numbers game. The more visitors to a site, the more sales that site will make. The number of sales made divided by the total number of visitors to a site is called the conversion rate. A typical site will have a conversion rate of between 1 and 2 percent, or 1 to 2 sales per 100 visitors.
It is obvious that if the number of visitors increases, and the conversion rate remains the same, then sales will increase. Traffic is the first variable that most online marketers attempt to influence when they begin their online marketing campaigns.
There are two basic problems with the increase traffic method. The first is that it is expensive to run advertising and improve a site's ranking in the search engines. The second, and subtler issue is that there is no guarantee that the conversion rate will remain constant.
So what about increasing the conversion rate? Using the example above, if the number of buyers could be increased from 1 or 2 per hundred visitors to 2 to 4, sales will have doubled! So what can be done to increase a web site's conversion rate? Below I list 7 techniques designed to accomplish this goal:
These testimonials should be from previous customers and should include specifics as to how the product or service helped them solve a problem.
Obtaining testimonials is no problem, just ask. People love to be asked what they think; most will be willing to share their thoughts on your product or service. Implement a process of following up with your customers with a questionnaire. Leave plenty of room for their comments and make it clear that their comments may be used in your advertising.
Many people will not buy the first time they see your product. In fact, some experts claim that people must see your message seven times before they are ready to buy. Autoresponder courses are a great way to follow up with the potential customer. There are many free autoresponder services on the web. I use FreeAutoBot.com.
By letting your customers try before they buy, you can significantly increase your sales. If you sell an information product, provide a few paragraphs or even the first chapter by autoresponder. This technique also helps to improve follow up by guaranteeing you obtain contact information.
Everyone likes to get something for nothing, especially if that something is perceived as valuable. E-books make a great bonus, especially if they contain original content. If you are unable to create your own e-book, you could give away someone else's. Free-eBooks.net is a good resource for finding E-books to give away.
Use the Direct Response Site model. A direct response site is one where the customer's choices are very limited. Essentially they can buy the product, bookmark the page, subscribe to your ezine, or leave the site. The more options a visitor has, the less likely they are to make a purchase.
It is well known that successful businesses make 75% of their sales to repeat customers. Start a free ezine and get your customers to subscribe. Get their permission to send them information on upgrades and new products. On their receipt, mention a product that compliments their purchase. Don't have a product to offer for follow on sales? Find and join an affiliate program offering products of interest to your target market.
Appeal to target emotion rather than reason. People respond more intensely to emotional appeals than to intellectual discussion. Design your copy to focus on the visitor's dreams, desires, fears or goals. Position your product to appeal to their emotional needs.
Implement these seven tips, and watch your online sales increase.
About The Author
Copyright 2002 Tony L. Callahan, All Rights Reserved Tony L. Callahan is president of his own Internet marketing company, Link-Promote.com. He also publishes Web-Links Monthly, a newsletter full of tips, tricks, tools and techniques for successful web site promotions. http://www.link-promote.com/wlmonth/subscribe/index.html.
Add to these social bookmarking sites:
Victoria, British Columbia, Web Development and Internet Marketing College ... - PR Web (press release)
Notice: Undefined index: TITLE in /var/www/vhosts/harmonyhollow.net/httpdocs/webmaster-resources/web-development/inc/rss.inc on line 103
12 Essential Tips to a Professional Business Website
1. Choose a big enough font size.
What YOU Should Know Before Getting A Web Site!
Everyday thousands of new businesses make the leap and take their business on line, what about yours? If you haven't already, I'll bet you have thought about it and wondered how much more business you could be doing if you just went on line?and right about then, you wonder what it would take to get your business on line?Here are some things to consider:1. What do I expect my web site to do? The question you must ask yourself first and foremost is, "What do I want my website to do?".
HTML Editors 101 - Smaller Is Better
SiteSpinnerSiteSpinner is a user-friendly web site development tool that includes many advanced features such as drag-and-drop positioning, built in FTP to publish directly to your web site, an image editor and graphics creation all in one. With SiteSpinner, objects can be placed wherever you want them with your mouse.
How to Increase Sales with Automation Improvements
How popular is online shopping? And is there room for improvement? Let's check out some pros and cons of automated shopping and see.Digital carts offer convenience for people around the globe 24 hours a day.
The Cost Of A Web Site
Just starting out, you can start with a simple informational site, which is all most need initially, and build up to a fuller site (e-commerce and/or interactive) when you can afford it.Your goal should be to get an online presence.
Frequent Business Question: How Do You Start a Web Business?
Today it seems everyone is jumping on the entrepreneur bandwagon, and who could blame them? Setting your own schedule, working from the comfort of your own home, and never having to deal with a horrible commute or office politics again, this option is quite popular among all ages. With the advent of the technology age, it seems more individuals are looking to the internet to provide them with goods or services.
Is Your Website Innovative? Increase Your Business Over Night!
While studying online for IT investment opportunities, I found that one main factor was constant. All of the biggest money makers have eye-catching, simple, innovative, and the cleanest websites online!Having a corporate style website may greatly increase your business!Looking professional online is extremely important, especially if you want to attract big money to your door.
Web Accessibility: The Basics
What is web accessibility & why is it important?Web accessibility is about making your website accessible to all Internet users (both disabled and non-disabled), regardless of what browsing technology they're using. In addition to complying with the law, an accessible website can reap huge benefits on to your website and your business.
The 2 Most Common Web Site Mistakes
When we review the sites of potential clients, there are 2 mistakes we see over and over. If you are having problems with your site, make sure these 2 problems aren't killing you.
4 Marketing Tips for Resourceful Webmasters!
The internet is a sea of knowledge. Getting your information to 'float' by the right audience can be like finding that one special grain of sand on the seashore.
Website Imperatives and Solutions
When you take a look at the most visited sites on the internet, what hits you in the face? Change, growth, new content. In a sense, a search engine is the perfect web site.
Give Your Business a Cash Infusion
Whether you have your own business already, or are looking for a way to cash in on the profit potential of reaching millions of internet users - you can't afford NOT to read this??..
10 Simple Steps: Its Magic If You can E-Mail You can Update Your Web Page Dynamically
Dynamically Update Your Web Pages Via E-MailIf you can Send an E-Mail you can Dynamically update Your Web Pages. Following a few simple Steps and the Power of Blogs you can Mail in your Web Page Updates anytime you want too.
How to Make Your Own Free Website in 8.5 Minutes or Less
Designing and creating your own website does not have to be a laborious effort that takes weeks to complete. Instead, in less than 9 minutes you can have your web site designed and up and running as long as you have a host located and know what you want to upload to your web page.
3 Reasons Why You Need URL Rewriting Module To Enchance Your Web
URL rewriting are major needs for your sites that produce a dynamic pages like PHP pages with redirection pages inside your index page.What is APACHE URL Mod Rewrite ?URL Mod Rewrite is a Apache web server module that can manipulate your URL on fly when a visitors join your URL pages.
CSS - Maximum Benefits
What is CSS?CSS is a simple file which controls the visual appearance of a Web page without compromising its structure. Using CSS we can control our font size, font color, link color and many other attributes on our web page.
Top 10 Webmaster Challenges
Webmasters deal with a myriad of complex design challenges every day. This article will discuss the top ten challenges and provide solutions and tips for solving each problem.
Web Site Promotion: How To Advertise Your Website For Profits
Making money with your web site is the dream and goal of millions of webmasters all over the internet including myself. In order to reach this goal you need a variety of web site promotions running all at the same time.
Maximizing ROI via Web Site Traffic Analysis
We are clearly well past the innocent "golden age" of the Internet - Darwinian economics have become the order of the day today. Any company worth their salt must maintain a web site as an information resource and/or to generate incremental ecommerce revenue.
The Power Is In The Pipes: How To Get Maximum Leverage From Your Website
What is the most important part of your online business?Many people would say: "my website". And that'sunderstandable - it's the most visible part of an internetbusiness.
|Home | Site Map|