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What Business Owners MUST Know BEFORE They Commit To Having A Web Site
Q1.Why would I need a web site? - Improve my service by providing the existing clients with useful resources That will help me to build up the loyalty of the clientele and get returning clients. Examples: my contact details, this month special, technical info on the products. - Obtain new clients via Internet That is how I am going to make new sales. Example: local resident searching for "car dealers Geelong" on Google, will find my web site with latest stock details and pricing. - My strongest competitors already have web sites! That is how I am going to match and beat them in the competition. Q2.How am I going to achieve my online business goals? A2.Initially I will have a nice but not an expensive web site. It will be positioned on major search engines and drive potential clients to my business. It will be supported by a smart Internet marketing strategy tailored for specifically for my business. That may include pay-per-click, email marketing or other methods. I will be spending more money on my web site only AFTER it starts generating income. Q3.What is my web site checklist? A3.Domain name registration, web hosting, web design, SEO - optimisation for search engines, Internet marketing, web site updates and web site maintenance. These services are provided by different types of businesses. Some companies can deliver a complete web site service. I am going to ask my providers BEFORE I sign up how they are going to contribute to achieving of my online business goals. I will not sign up if they talk megabytes and technologies. I am interested in visitors and dollars! Q4.What if I already have a web site? A4.No matter how good is my web site - it will age. I need to update it every 6 - 12 months. If your web site does not have a consistent targeted web traffic I may never get a Return On Investment. If it is a case - my web site may need an immediate makeover. Q5.What are the typical web site expenses, including hidden? A5 - Web site design and development: $500+ (one off) Q6.What type of web site is for me? A6.Typically there are 3 types of web sites on the Internet. Depending on my type of business, its size and targeted audience I should choose from: 1.Basic presence on the Internet Internet version of my business card and online brochure. Benefits: - extended branding of my business - all hours availability of information for EXISTING clients - improved image of my business - professional email address instead of my local ISP Examples: legal and accounting firms, printing. 2.Powerful marketing tool Benefits: - make existing clients return again and again - establishing special relationship with clients - get NEW clients Example: hardware shop, travel agency. 3.Additional sales channel Examples: stationary suppliers, books CDs,DVDs RKD Unger is the founder of Infopulse Pty Ltd (Australia) and Internet Marketing Australia. Infopulse is a developer of SEO Explorer - a free SEO tool for webmasters.
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