| ||
|
|
|
|
| ||
|
|
|
Direct Sales and Your Corporate Website - A Creative Marketing Plan that Works!
Creatively marketing your corporate site takes time in the set up but you will learn that building your customers isn't about marketing your products but getting your name and reputation into the minds of internet customers. I have randomly chosen Watkins to design a marketing approach but you will see how to apply this concept to any direct sales company. Now let's sort through the steps of developing your online marketing plan. Become an expert. Be an expert on your products, your corporate website, and your current and potential customers. If you don't see yourself as an expert about your products, your company... that is your first step. Don't try to market or pay for advertising without knowing your products and the people that would love them! When you are comfortable with the products you offer on your corporate website begin to brainstorm about how to connect your products to internet customers. On paper list the different categories of products with a list of potential "markets" you can target. You are ready to start your marketing plan itself. Find your niche market. In our example of Watkins, there is a potential market with women that are homemakers, enjoy cooking, love to entertain or create family memories with cooking traditions but remember men love to cook too. There is a very wide range of the ages, the groups within that cook and entertain. By studying your potential customers, a theme will emerge. Let's look at "cooking from scratch." To know your customers, do this exercise: Think cooking. Think old fashioned values. Think food and family traditions. Where would they go on the internet for ideas, menus, recipes and more? Use search engines for your initial search to find a few solid popular websites. As most well built website have links within their categories, visit their links or resources to find other similar sites. Look for homemaking, cooking, familiy focused and entertaining sites with message boards, newsletters and articles. You are finally nudging closer to your niche market, your potential customers. Once you have found a few websites that cater to your market, stop and study the sites. Read the articles and visit the message boards. Message boards often have posts asking for advice or recipes. Articles may have ratings by visitors which tell you more about what readers want to see. learn what kind of information your potential customers may be looking for, what they want to learn and do. Sign up for the site's newsletter. You will learn a great deal from the newsletter. Read the articles, hints and ads in the newsletter. Start writing. Submit your articles, recipes and kitchen hints both to site owners that accept submissions but you can also contact the publisher of the newsletters too. It's very important to remember not to write about your products Write about anything connected to the homemaking, cooking, entertaining site....keep your written article focused along the theme of the website you have found. Your articles should reflect your knowledge, your passion whether it be crafts for kids or organizing a closet. Sell outside the article. You do not need to sell within the article or post. On the power of your words, your writing, they will learn about you, your business in your "resource box." When a reader enjoys your article, connects with your writing, they will feel compelled to click on your link. You have made your first contact with your market through creative marketing. This is your best marketing strategy for your corporate website. Continue to post ads on message boards that allow you to but often that serves you best with recruiting for your direct sale team. Your products, whether it is Discovery Toys or Tupperware, are best presented online in your resource box as you build your reputation as fun, knowledgeable and credible. Over time and repeated exposure online, your name will become synonymous with your product and your company. That once limiting corporate website will be the link between you and your customer. Your success with your business and corporate site will be based on creating a market for You. Tammy Ames
Add to these social bookmarking sites: 
MORE RESOURCES:
Notice: Undefined index: TITLE in /var/www/vhosts/harmonyhollow.net/httpdocs/webmaster-resources/web-development/inc/rss.inc on line 103 Google News |
|
|
|
RELATED ARTICLES
Enhance Your Website With A Yahoo-Style Directory Does your website have a links/resources page?Do you exchange reciprocal with other websites to help boost your targeted traffic and search engine rankings?Do you believe that a relevant, yet comprehensive resources page provides tangible benefits to your site's visitors?If you answered "yes" to one or more of these questions, then you should consider adding an inexpensive (or free!) Yahoo-style Directory to your website. A quality Directory script will add an air of professionalism to your website and provide valuable content for your users. Do This One Thing to Create a Powerful Product-Selling Web Site Spend time planning your Web site. Before you design a page or write a word, get a visual, and mental picture of your preferred audience. New Years Resolutions: Is Improving Your Website One of Them? With the New Year upon us yet again, it's time to prepare for the successes of 2005. Did you watch with envy last year as your competitors dominated your industry? Do you think your site is doing just fine because no one has ever called to complain? Well here's some food for thought: 96% of all prospects will click over to your competitor if they encounter a problem on your website. Top 7 Tips for Building an Antique Car Website Like wine cars get more attractive to collectors as years pass by. The fact is there are only a finite number of cars made in the world in any model and make. Preventing Repeat Form Submission Using PHP Sessions We've all seen those messages on some websites warning not to click a button more than once or negative consequences, like paying a bill twice, may result. Sometimes we can cause these problems by hitting the back or refresh buttons. How to Maximize the Value of Every Visitor to Your Website While most marketers are beginning to understand the critical importance of maximizing conversion rates, few are tracking or working to maximize another critical measurement of website effectiveness.Visitor value?Visitor value is simply a representation of how much money you make per visitor to your website. Running An Effective Website Running an effective website is a continuous process. I have compiled five (5) ways of doing it on a regular basis. How to Create a Professional Web Site in 24 Hours While creating a Web site may seem like a difficult, time-intensive and expensive process, it's actually possible to have a professional site up and running in less than 24 hours for under $50 with little to no prior Web development experience. And whether your business sells products or services, you can use a Web site to increase your revenue and reduce your start-up costs. Planning A Usable Website: A Three-step Guide A website is like an information flow, with you as the provider and your site visitors as the receivers of the information. If you don't plan your website with this in mind right from the start, you could find yourself with a brand new website that solves all your immediate needs. Link Trades That Waste Your Time Never has competition been so difficult in the Internet world. Google and Yahoo keep indexing more and more pages, into the millions upon millions, and yet more and more people are creating super quickie links pages that are supposed to get other webmasters to want to trade links with them. 35% Revenue Increase? from Your Website! 2 Golden Rules for an Engaging Website35% of visitors fail to achieve their goal when they visit company websites! By following 2 simple rules, you can increase your web-derived revenue by 1/3 or more!Renowned website usability researcher, Jakob Nielsen, today (Nov 24) published results of his latest study. His test subjects used 139 websites. Web Designer? You Dont Need No Stinkin Web Designer! RIVERSIDE, CA August 4, 2004 -- "Historically, small business owners have had a limited number of options to choose from when it comes to the development of an on-line presence," says Pat Spinelli, owner of The Web Site Tutor, a Riverside, California 1. web site design and training firm. Launch Your Own Website Today - Its Easier Than You Think! Thousands of people are now making a living online and the opportunities are abundant as the Internet continues its growth. An added benefit of running an Internet business is that you can usually start one part-time while you maintain your job and steady income. 4 Rock Solid Reasons For Building Your Own Website What is the point of having a website, you may ask, when the affiliate programme you have joined has provided you with your own web page to promote? This is a fair question. The answer has to be that with your own site - and of course your own domain name - you will have a lot more control over your business. Are You Losing Sales Because of These 4 Simple Website Mistakes? Losing website sales and traffic is sometimes simply a case of web usablity - your website just isn't clear to your visitors. By fixing these simple mistakes, you'll easily increase your conversion rate and make more online sales. What Works and What not Works for Your Internet Business "Build it and they will come."--Filed of Dreams (1989) If you are working on an Internet business, you may read a lot of information for how quickly you can make money online. The Importance of Website Stats to You One of the best tools you have as a webmaster is your website statistics. The most popular site stats programs are Awstats, Webalizer, and Analog. Ten Ways NOT to Set Up a Website-based Service Business 1. As the first step, "Hire a web designer. Better Web Site ROI: Efficient Online Business with SEO, PPC, Split Testing, and Forums If you're looking for better web site ROI, chances are, the web is only one part of your business, you have a specific budget for your web site, and you want the site to not only carry its own weight, but why can't it make you some extra dough, too?The corporate situation: budgets need to be closely watched, and tech people can't get carried away with unnecessary frills.My own experience making money online and becoming and SEO expert was more guerilla than corporate. The Power Is In The Pipes: How To Get Maximum Leverage From Your Website What is the most important part of your online business?Many people would say: "my website". And that'sunderstandable - it's the most visible part of an internetbusiness.
|
| Home | Site Map |
|
| © 2006 | |